SlideShare une entreprise Scribd logo
1  sur  18
Télécharger pour lire hors ligne
Social Media:What’s the Fuss?,[object Object]
What is Social Media?,[object Object],New tools for communication. ,[object Object]
What is Social Media?,[object Object],Historically,[object Object],Word of mouth,[object Object],Advertising,[object Object],Press coverage,[object Object],Direct mail,[object Object],Telemarketing,[object Object],Speaking engagements,[object Object]
What is Social Media?,[object Object],Today,[object Object],Email,[object Object],Web Sites,[object Object],Facebook,[object Object],Twitter,[object Object],YouTube,[object Object],LinkedIn,[object Object],Others,[object Object]
What is Social Media?,[object Object],Taking the process of sharing information online and “viral”.,[object Object],Using the power of instantaneous, nearly ubiquitous and largely free online communications tools to get your message heard.,[object Object],Let others help market your message.,[object Object]
Social Media: What's the Fuss?
Facebook Statistics,[object Object],Approximately 450 million users,[object Object],50% of users log in every day,[object Object],> 3 million active Pages,[object Object],> 20MM people become fans every day,[object Object],Average user has 130 friends,[object Object]
Cumulative Effect of Information Sharing on Social Networks,[object Object],947,[object Object],280,[object Object],150,[object Object],130,[object Object],667,[object Object]
What Does Facebook Look Like?,[object Object]
Social Media: What's the Fuss?
LinkedIn,[object Object],Approximately 50 million users,[object Object],Professional Networking vs. Social Networking,[object Object],Matching job seekers with available work,[object Object],Company profiles with key personnel,[object Object],Recommendations from clients or managers,[object Object]
What Does LinkedIn Look Like?,[object Object]
Other Social Media Sites,[object Object]
Twitter,[object Object],Short, timely messages (140 characters or less),[object Object],Good for pushing short, breaking news,[object Object],Useful for driving traffic to your web site,[object Object],Can be integrated into an automatic workflow,[object Object]
YouTube,[object Object],Video sharing web site,[object Object],Upload and share video messages,[object Object],Free media service,[object Object],Videos can be embedded into web sites and Facebook postings.,[object Object]
Niche Sites,[object Object],Yelp: user reviews, mostly restaurants, other businesses too.,[object Object],Flickr: photo sharing web site. ,[object Object],Foursquare, Loopt: location based mobile social networking.,[object Object],Meetup: used to organize offline gatherings, called “meetups” for special interest groups.,[object Object]
Which Site(s) Should I Use?,[object Object],Different people prefer to find information in different ways.,[object Object],Know your audience and be where they are; give them a choice of getting your message in their preferred forum.,[object Object],Facebook and Twitter are the two big arenas for social & business marketing.,[object Object],LinkedIn for B2B, recruiting, finding work, solving business problems.,[object Object],Niche sites as appropriate for your need.,[object Object]
Who Has Time?,[object Object],Doesn’t have to be time consuming.,[object Object],Develop a policy.		How often to log in		What kinds of information to share		Assign or share the responsibility,[object Object],Set up an automatic work flow		Web site > Facebook > TwitterFacebook > Twitter		Twitter > Facebook & LinkedIn,[object Object]

Contenu connexe

Tendances

What Is Social Networking & Will it Really Help my Business
What Is Social Networking & Will it Really Help my BusinessWhat Is Social Networking & Will it Really Help my Business
What Is Social Networking & Will it Really Help my BusinessJohn Sullivan
 
Twitter Changes Everything
Twitter Changes EverythingTwitter Changes Everything
Twitter Changes EverythingGravity Summit
 
Online Advocacy Tools for NonProfits
Online Advocacy Tools for NonProfitsOnline Advocacy Tools for NonProfits
Online Advocacy Tools for NonProfitsLaura Lacy
 
Social media for Realtors
Social media for RealtorsSocial media for Realtors
Social media for RealtorsNhat PHAM
 
Twitter searches for a business model
Twitter searches for a business modelTwitter searches for a business model
Twitter searches for a business modelGabriel Perez
 
Do's and Don'ts of Social Media Integration
Do's and Don'ts of Social Media IntegrationDo's and Don'ts of Social Media Integration
Do's and Don'ts of Social Media IntegrationAlex Grinyayev
 
Social Media Policy
Social Media PolicySocial Media Policy
Social Media PolicyAndrew Davis
 
5 Small Business Strategies for Social Media
5 Small Business Strategies for Social Media 5 Small Business Strategies for Social Media
5 Small Business Strategies for Social Media Pleth
 
Google Analytics: Make Your Site Work Harder from MIMA Summit
Google Analytics: Make Your Site Work Harder from MIMA SummitGoogle Analytics: Make Your Site Work Harder from MIMA Summit
Google Analytics: Make Your Site Work Harder from MIMA SummitThree Deep Marketing
 
19 ways to connect social media email marketing together
19 ways to connect social media email marketing together19 ways to connect social media email marketing together
19 ways to connect social media email marketing togetherAlex Grinyayev
 
Jonesboro Chamber of Commerce: Social Media & Your Website
Jonesboro Chamber of Commerce: Social Media & Your WebsiteJonesboro Chamber of Commerce: Social Media & Your Website
Jonesboro Chamber of Commerce: Social Media & Your WebsiteAbbi Siler
 
Social networking nhlta may 2011 ppt
Social networking nhlta may 2011 pptSocial networking nhlta may 2011 ppt
Social networking nhlta may 2011 pptbibliotecaria
 
Twitter For Business: A Step By Step
Twitter For Business: A Step By StepTwitter For Business: A Step By Step
Twitter For Business: A Step By StepOgilvy Consulting
 
Expand Your Reach With Flickr And Twitter
Expand Your Reach With Flickr And TwitterExpand Your Reach With Flickr And Twitter
Expand Your Reach With Flickr And TwitterTechSoup
 
Darim Presents Facebook&Twitter For JCPSC
Darim Presents Facebook&Twitter For JCPSCDarim Presents Facebook&Twitter For JCPSC
Darim Presents Facebook&Twitter For JCPSCLisa Colton
 
Social Media for Lead Generation
Social Media for Lead GenerationSocial Media for Lead Generation
Social Media for Lead GenerationChris Sietsema
 
Social Media Content Marketing: Places and platforms to post
Social Media Content Marketing: Places and platforms to post Social Media Content Marketing: Places and platforms to post
Social Media Content Marketing: Places and platforms to post Dawn Raquel Jensen, EMBA
 

Tendances (20)

What Is Social Networking & Will it Really Help my Business
What Is Social Networking & Will it Really Help my BusinessWhat Is Social Networking & Will it Really Help my Business
What Is Social Networking & Will it Really Help my Business
 
Twitter Changes Everything
Twitter Changes EverythingTwitter Changes Everything
Twitter Changes Everything
 
Online Advocacy Tools for NonProfits
Online Advocacy Tools for NonProfitsOnline Advocacy Tools for NonProfits
Online Advocacy Tools for NonProfits
 
Social media for Realtors
Social media for RealtorsSocial media for Realtors
Social media for Realtors
 
Twitter searches for a business model
Twitter searches for a business modelTwitter searches for a business model
Twitter searches for a business model
 
Do's and Don'ts of Social Media Integration
Do's and Don'ts of Social Media IntegrationDo's and Don'ts of Social Media Integration
Do's and Don'ts of Social Media Integration
 
Social Media Policy
Social Media PolicySocial Media Policy
Social Media Policy
 
5 Small Business Strategies for Social Media
5 Small Business Strategies for Social Media 5 Small Business Strategies for Social Media
5 Small Business Strategies for Social Media
 
Google Analytics: Make Your Site Work Harder from MIMA Summit
Google Analytics: Make Your Site Work Harder from MIMA SummitGoogle Analytics: Make Your Site Work Harder from MIMA Summit
Google Analytics: Make Your Site Work Harder from MIMA Summit
 
19 ways to connect social media email marketing together
19 ways to connect social media email marketing together19 ways to connect social media email marketing together
19 ways to connect social media email marketing together
 
Jonesboro Chamber of Commerce: Social Media & Your Website
Jonesboro Chamber of Commerce: Social Media & Your WebsiteJonesboro Chamber of Commerce: Social Media & Your Website
Jonesboro Chamber of Commerce: Social Media & Your Website
 
Twitter SWOT Analysis
Twitter SWOT AnalysisTwitter SWOT Analysis
Twitter SWOT Analysis
 
Social networking nhlta may 2011 ppt
Social networking nhlta may 2011 pptSocial networking nhlta may 2011 ppt
Social networking nhlta may 2011 ppt
 
Twitter For Business: A Step By Step
Twitter For Business: A Step By StepTwitter For Business: A Step By Step
Twitter For Business: A Step By Step
 
Expand Your Reach With Flickr And Twitter
Expand Your Reach With Flickr And TwitterExpand Your Reach With Flickr And Twitter
Expand Your Reach With Flickr And Twitter
 
Darim Presents Facebook&Twitter For JCPSC
Darim Presents Facebook&Twitter For JCPSCDarim Presents Facebook&Twitter For JCPSC
Darim Presents Facebook&Twitter For JCPSC
 
Branding In A Web 2.0 World
Branding In A Web 2.0 WorldBranding In A Web 2.0 World
Branding In A Web 2.0 World
 
Social Media for Lead Generation
Social Media for Lead GenerationSocial Media for Lead Generation
Social Media for Lead Generation
 
Become A Twitter Ninja
Become A Twitter NinjaBecome A Twitter Ninja
Become A Twitter Ninja
 
Social Media Content Marketing: Places and platforms to post
Social Media Content Marketing: Places and platforms to post Social Media Content Marketing: Places and platforms to post
Social Media Content Marketing: Places and platforms to post
 

En vedette

Cmns 485 sfu
Cmns 485 sfuCmns 485 sfu
Cmns 485 sfuWes Regan
 
Parent intro Nossal
Parent intro NossalParent intro Nossal
Parent intro NossalDaniel
 
Hastings Crossing BIA 2014 Executive Director's Report
Hastings Crossing BIA 2014 Executive Director's Report Hastings Crossing BIA 2014 Executive Director's Report
Hastings Crossing BIA 2014 Executive Director's Report Wes Regan
 
Webkettes szolgaltatasok a_konyvtarban
Webkettes szolgaltatasok a_konyvtarbanWebkettes szolgaltatasok a_konyvtarban
Webkettes szolgaltatasok a_konyvtarbangyorgy
 
Riley Life Industries Power Point
Riley Life Industries Power PointRiley Life Industries Power Point
Riley Life Industries Power Pointdanaugustine
 
Gcat presentation
Gcat presentationGcat presentation
Gcat presentationWes Regan
 
Willard lsf dinner may 2010
Willard   lsf dinner may 2010Willard   lsf dinner may 2010
Willard lsf dinner may 2010Wes Regan
 
Scarp urban ag pres
Scarp urban ag presScarp urban ag pres
Scarp urban ag presWes Regan
 

En vedette (8)

Cmns 485 sfu
Cmns 485 sfuCmns 485 sfu
Cmns 485 sfu
 
Parent intro Nossal
Parent intro NossalParent intro Nossal
Parent intro Nossal
 
Hastings Crossing BIA 2014 Executive Director's Report
Hastings Crossing BIA 2014 Executive Director's Report Hastings Crossing BIA 2014 Executive Director's Report
Hastings Crossing BIA 2014 Executive Director's Report
 
Webkettes szolgaltatasok a_konyvtarban
Webkettes szolgaltatasok a_konyvtarbanWebkettes szolgaltatasok a_konyvtarban
Webkettes szolgaltatasok a_konyvtarban
 
Riley Life Industries Power Point
Riley Life Industries Power PointRiley Life Industries Power Point
Riley Life Industries Power Point
 
Gcat presentation
Gcat presentationGcat presentation
Gcat presentation
 
Willard lsf dinner may 2010
Willard   lsf dinner may 2010Willard   lsf dinner may 2010
Willard lsf dinner may 2010
 
Scarp urban ag pres
Scarp urban ag presScarp urban ag pres
Scarp urban ag pres
 

Similaire à Social Media: What's the Fuss?

Presentation On Twitter Facebook
Presentation On Twitter FacebookPresentation On Twitter Facebook
Presentation On Twitter Facebookshellymahendru
 
Social Media Presentation
Social Media PresentationSocial Media Presentation
Social Media Presentationnathanhenry
 
Social Media - Finding and Maximizing the Right Channel(s) For Your Business
Social Media - Finding and Maximizing the Right Channel(s) For Your BusinessSocial Media - Finding and Maximizing the Right Channel(s) For Your Business
Social Media - Finding and Maximizing the Right Channel(s) For Your BusinessHeidi Richards Mooney
 
Social Media Marketing - Facebook, Twitter, LinkedIn
Social Media Marketing - Facebook, Twitter, LinkedInSocial Media Marketing - Facebook, Twitter, LinkedIn
Social Media Marketing - Facebook, Twitter, LinkedInHarsimran Singh
 
Finanical Literacy
Finanical LiteracyFinanical Literacy
Finanical LiteracyJenni Brand
 
Establishing a Social Media Presence for Your Company
Establishing a Social Media Presence for Your CompanyEstablishing a Social Media Presence for Your Company
Establishing a Social Media Presence for Your CompanyDavid Benjamin
 
Establishing a Social Media Presence for Your Company
Establishing a Social Media Presence for Your CompanyEstablishing a Social Media Presence for Your Company
Establishing a Social Media Presence for Your CompanyDavid Benjamin
 
Indiana Construction Roundtable Presentation
Indiana Construction Roundtable PresentationIndiana Construction Roundtable Presentation
Indiana Construction Roundtable PresentationMediaSauce
 
Social media for Business
Social media for BusinessSocial media for Business
Social media for BusinessArun Nair
 
Social Media To Increase Your Business At The Regional Chamber Of Commerc...
Social  Media To Increase Your Business At The  Regional  Chamber Of  Commerc...Social  Media To Increase Your Business At The  Regional  Chamber Of  Commerc...
Social Media To Increase Your Business At The Regional Chamber Of Commerc...Shashi Bellamkonda
 
Social Media To Increase Your Business At The Regional Chamber Of Commerc...
Social  Media To Increase Your Business At The  Regional  Chamber Of  Commerc...Social  Media To Increase Your Business At The  Regional  Chamber Of  Commerc...
Social Media To Increase Your Business At The Regional Chamber Of Commerc...Shashi Bellamkonda
 
Social Media & Freelancers Seminar
Social Media & Freelancers SeminarSocial Media & Freelancers Seminar
Social Media & Freelancers SeminarShashi Bellamkonda
 
Integrating PR and Social Media Tactics
Integrating PR and Social Media TacticsIntegrating PR and Social Media Tactics
Integrating PR and Social Media TacticsOren Todoros
 
Integrate PR & Social Media Tactics
Integrate PR & Social Media TacticsIntegrate PR & Social Media Tactics
Integrate PR & Social Media TacticsOren Todoros
 
Social Media - Web Marketing's New Rock Star
Social Media - Web Marketing's New Rock StarSocial Media - Web Marketing's New Rock Star
Social Media - Web Marketing's New Rock StarInflow
 
Ali Social Media Conference Edmonton - Introduction to Social Media
Ali Social Media Conference Edmonton - Introduction to Social MediaAli Social Media Conference Edmonton - Introduction to Social Media
Ali Social Media Conference Edmonton - Introduction to Social MediaUlistic Inc.
 
PracticeWEB Social Media Workshop
PracticeWEB Social Media WorkshopPracticeWEB Social Media Workshop
PracticeWEB Social Media WorkshopPracticeWEB
 

Similaire à Social Media: What's the Fuss? (20)

Presentation On Twitter Facebook
Presentation On Twitter FacebookPresentation On Twitter Facebook
Presentation On Twitter Facebook
 
Social networking
Social networkingSocial networking
Social networking
 
Social Media Boot Camp
Social Media Boot CampSocial Media Boot Camp
Social Media Boot Camp
 
Social Media Presentation
Social Media PresentationSocial Media Presentation
Social Media Presentation
 
Social Media - Finding and Maximizing the Right Channel(s) For Your Business
Social Media - Finding and Maximizing the Right Channel(s) For Your BusinessSocial Media - Finding and Maximizing the Right Channel(s) For Your Business
Social Media - Finding and Maximizing the Right Channel(s) For Your Business
 
Social Media Marketing - Facebook, Twitter, LinkedIn
Social Media Marketing - Facebook, Twitter, LinkedInSocial Media Marketing - Facebook, Twitter, LinkedIn
Social Media Marketing - Facebook, Twitter, LinkedIn
 
Finanical Literacy
Finanical LiteracyFinanical Literacy
Finanical Literacy
 
Establishing a Social Media Presence for Your Company
Establishing a Social Media Presence for Your CompanyEstablishing a Social Media Presence for Your Company
Establishing a Social Media Presence for Your Company
 
Establishing a Social Media Presence for Your Company
Establishing a Social Media Presence for Your CompanyEstablishing a Social Media Presence for Your Company
Establishing a Social Media Presence for Your Company
 
Indiana Construction Roundtable Presentation
Indiana Construction Roundtable PresentationIndiana Construction Roundtable Presentation
Indiana Construction Roundtable Presentation
 
Social media for Business
Social media for BusinessSocial media for Business
Social media for Business
 
Social Media To Increase Your Business At The Regional Chamber Of Commerc...
Social  Media To Increase Your Business At The  Regional  Chamber Of  Commerc...Social  Media To Increase Your Business At The  Regional  Chamber Of  Commerc...
Social Media To Increase Your Business At The Regional Chamber Of Commerc...
 
Social Media To Increase Your Business At The Regional Chamber Of Commerc...
Social  Media To Increase Your Business At The  Regional  Chamber Of  Commerc...Social  Media To Increase Your Business At The  Regional  Chamber Of  Commerc...
Social Media To Increase Your Business At The Regional Chamber Of Commerc...
 
Social Media & Freelancers Seminar
Social Media & Freelancers SeminarSocial Media & Freelancers Seminar
Social Media & Freelancers Seminar
 
Social Media
Social Media Social Media
Social Media
 
Integrating PR and Social Media Tactics
Integrating PR and Social Media TacticsIntegrating PR and Social Media Tactics
Integrating PR and Social Media Tactics
 
Integrate PR & Social Media Tactics
Integrate PR & Social Media TacticsIntegrate PR & Social Media Tactics
Integrate PR & Social Media Tactics
 
Social Media - Web Marketing's New Rock Star
Social Media - Web Marketing's New Rock StarSocial Media - Web Marketing's New Rock Star
Social Media - Web Marketing's New Rock Star
 
Ali Social Media Conference Edmonton - Introduction to Social Media
Ali Social Media Conference Edmonton - Introduction to Social MediaAli Social Media Conference Edmonton - Introduction to Social Media
Ali Social Media Conference Edmonton - Introduction to Social Media
 
PracticeWEB Social Media Workshop
PracticeWEB Social Media WorkshopPracticeWEB Social Media Workshop
PracticeWEB Social Media Workshop
 

Social Media: What's the Fuss?

  • 1.
  • 2.
  • 3.
  • 4.
  • 5.
  • 7.
  • 8.
  • 9.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.