5. How do you use new media tools to generate brand awareness
6. What is Mobile Marketing ? A simple targeted and measurable way to reach consumers directly to produce a one-on-one experience Reach consumers anywhere and anytime Text “ Freefood” to 67463 Most cost effective direct marketing tool ever invented
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8. Reach Over 95% of Cell Phone Users Some Mobile Data Over 80% of cell phone users respond to sms within an hour 89% of major brands will market on mobile by 2008 75 billion text messages sent in July 2008 Over 95% of mobile phone users can receive text messages on their cell phones
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11. How to use it Grow your customer base 15% Off of Your First Order with coupon code XCZXDED Drive repeat business Buy one and get ½ price on the other with this offer code Increase business during slow times $3 Off Haircuts Weekdays 10AM – 3PM Capitalize on seasonal or special events Monday Night Football: $8 Large Pizza
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13. Example: FANDANGO Confidential Client: Fandango Offer: Buy One Movie Ticket Get One Free Movie Ticket for “The Break–Up” Distribution: Nationwide sms & email delivery
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15. Example: GAP Confidential Client: Gap Offer: $10 off Purchase of $50 or more. Show at Counter. Exp: 08/25/07 Promo code: 588 Distribution: Midwest region sms & email delivery