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Drive customers back What is Mobile Marketing ? Driving Sales To Your Locations Ola Ayeni,President Mobile Dialog
What is social media ? FB 250M,MM 263M
What is Mobile Marketing ?
Channels of Mobile ,[object Object],[object Object],[object Object],[object Object]
How do you use new media tools to generate brand awareness
What is Mobile Marketing  ? A simple targeted and measurable way to reach consumers directly to produce a one-on-one experience Reach consumers anywhere and anytime Text “ Freefood” to 67463 Most cost effective direct marketing tool ever invented
(c) 2007 Text2store Mobile Source: CTIA Semi-Annual Wireless Survey Text messaging is growing over 90% per year  ,[object Object],[object Object],[object Object],[object Object]
Reach Over 95% of Cell Phone Users Some Mobile Data  Over 80% of cell phone users respond to sms within an hour 89% of major brands will market on mobile by 2008 75 billion text messages sent in July 2008 Over 95% of mobile phone users can receive text messages on their cell phones
Some Mobile Facts.. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Mobile Marketing Benefits Confidential  Mobile-Dialog can drive significant improvements in acquisition, awareness, spend, retention and profitability Franchisors Challenges ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Proven Mobile Benefits ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How to use it Grow your customer base 15% Off of Your First Order with coupon code XCZXDED Drive repeat business  Buy one and get  ½ price on the other with this offer code Increase business during slow times $3 Off Haircuts Weekdays 10AM – 3PM Capitalize on seasonal or special events Monday Night Football: $8 Large Pizza
Text MDIALOG to 839863 Some Recommended Uses Of Mobile  ,[object Object],[object Object],[object Object],[object Object]
Example:  FANDANGO Confidential  Client:  Fandango Offer:  Buy One Movie Ticket Get One Free Movie Ticket for “The Break–Up” Distribution: Nationwide sms & email delivery
Local offers at participating locations Dunkin Donuts ,[object Object],[object Object],[object Object],[object Object]
Example:  GAP Confidential  Client:  Gap Offer:   $10 off Purchase of $50 or more. Show at Counter.  Exp: 08/25/07 Promo code:  588 Distribution:   Midwest region sms & email delivery
Contact Us ,[object Object],[object Object],[object Object],[object Object],[object Object]

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Why Mobile Marketing For Franchise Chains

  • 1. Drive customers back What is Mobile Marketing ? Driving Sales To Your Locations Ola Ayeni,President Mobile Dialog
  • 2. What is social media ? FB 250M,MM 263M
  • 3. What is Mobile Marketing ?
  • 4.
  • 5. How do you use new media tools to generate brand awareness
  • 6. What is Mobile Marketing ? A simple targeted and measurable way to reach consumers directly to produce a one-on-one experience Reach consumers anywhere and anytime Text “ Freefood” to 67463 Most cost effective direct marketing tool ever invented
  • 7.
  • 8. Reach Over 95% of Cell Phone Users Some Mobile Data Over 80% of cell phone users respond to sms within an hour 89% of major brands will market on mobile by 2008 75 billion text messages sent in July 2008 Over 95% of mobile phone users can receive text messages on their cell phones
  • 9.
  • 10.
  • 11. How to use it Grow your customer base 15% Off of Your First Order with coupon code XCZXDED Drive repeat business Buy one and get ½ price on the other with this offer code Increase business during slow times $3 Off Haircuts Weekdays 10AM – 3PM Capitalize on seasonal or special events Monday Night Football: $8 Large Pizza
  • 12.
  • 13. Example: FANDANGO Confidential Client: Fandango Offer: Buy One Movie Ticket Get One Free Movie Ticket for “The Break–Up” Distribution: Nationwide sms & email delivery
  • 14.
  • 15. Example: GAP Confidential Client: Gap Offer: $10 off Purchase of $50 or more. Show at Counter. Exp: 08/25/07 Promo code: 588 Distribution: Midwest region sms & email delivery
  • 16.