1.
The Hidden Power of Social Media: Increase Google Rank Grow Web Traffic Build Community and Engagement Drive Leads and Referrals John McCann General Manager Black’s Guide CRE-Sherpa

2.
Agenda <ul><li>Define Social Media and what it can do for your business </li></ul><ul><li>Examples and Case studies in social media </li></ul><ul><li>Building social media programs </li></ul><ul><li>Review of questions asked up to that point </li></ul><ul><li>Introduce CRE-Sherpa </li></ul><ul><li>Who we are </li></ul><ul><li>How we can help </li></ul><ul><li>Summarize </li></ul><ul><li>Questions and next steps </li></ul>

3.
Definition <ul><li>Social Media-is content created by people using highly accessible and scalable technologies. </li></ul><ul><li>Includes but not limited to: Websites, blogs, microblogs, news feeds, Facebook, Linkedin…and many others </li></ul><ul><li>Social Media </li></ul><ul><li>Will increase your visibility in the marketplace </li></ul><ul><li>Will help brand you as an expert in your industry </li></ul><ul><li>Will help you advertise your listings or buildings </li></ul><ul><li>Will increase your referrals and new prospects </li></ul>

5.
Social Media Marketing and Usage Is Relevant • 44% of Internet users visited a social network monthly in 2009 • 85% of social media users thought companies should interact with their consumers through social media • Nearly 6 out of 10 Americans who use social media interact with companies on social media sites • The fastest growing segment of social media users is people between the ages of 35 and 55 years old

6.
Site Comparison

7.
Web site Facebook Twitter Other Social Identities Blog

8.
Our Own Results Black’s Guide increased unique website visitors by 300% in four months by regularly sharing content, back linking and aggressively building our social networks Blacksguide.com 300% increase from June to Sept Date Monthly Visits Page Views Jun 2009 5,516 6,252 25,650 Jul 2009 10,729 11,670 29,463 Aug 2009 6,059 6,599 23,574 Sep 2009 13,555 14,500 33,207 Unique Visits Lessons learned: It is powerful It is time consuming It creates results

9.
Difficulty in Social Programs <ul><li>In order for the campaign to be successful you need time </li></ul><ul><li>You can not turn on turn off your program it must be maintained </li></ul><ul><li>Your blog needs to be updated and you need to post consistently </li></ul><ul><li>This can take as much as 30 hours a month </li></ul><ul><li>We all know time is money </li></ul>

11.
Real Estate Social Media Gets Going www.realpropertyalpha.com

12.
Realpropertyalpha.com

13.
654 followers on Twitter

14.
Llenrock.com 378 followers on Twitter

16.
Will be of interest to people interested in you.

17.
Commercial Real Estate (CRE) Sherpa A custom, turnkey Internet marketing tool for commercial real estate professionals and building owners

18.
NCI and DigitalSherpa Network Communications Inc., located in Lawrenceville Georgia, is the largest national publisher of local printed and online magazines for the real estate market We distribute over 13 million copies each month in over 500 markets

19.
NCI DigitalSherpa Products CommunitySherpa Started in the spring of 2009, built for apartment complex owners to build a social network to attract new tenants and to help retain current tenants. Developed from our Apartment Finder publication. Currently over 600 apartment communities are using Sherpa. http://community-sherpa.com DesignSherpa Started late summer of 2009, built for interior designers, furniture showrooms, kitchen showrooms and any customer in the home design business. Currently 115 local design professionals are using Sherpa. http://design-sherpa.com Custom Division DigitalSherpa http://dsherpa.com

20.
CRE Sherpa is a system that spares you time and creates results and your social footprint <ul><li>Social media success requires full system/multiple tools </li></ul><ul><li>Regular content sharing is essential </li></ul><ul><li>For a low monthly fee, CRE-Sherpa will develop and execute a complete social media program for a new kind of Internet marketing presence. We eliminate the risk, time expenditure, and complexity of using these tools. </li></ul>

21.
How does it work?

22.
Customized Blog <ul><li>Two new posts every week. Participate as much as you like </li></ul><ul><li>Show Properties and Buildings Listed </li></ul><ul><li>Tell your prospects about yourself and the market </li></ul><ul><li>Customized categories and posts </li></ul><ul><li>Build your email list and capture leads </li></ul>

24.
CRE-Sherpa Summary <ul><li>What it is </li></ul><ul><li>• Turnkey social media marketing solution </li></ul><ul><li>• Low monthly fee </li></ul><ul><li>• Simple, powerful, customizable </li></ul><ul><li>• Dedicated account manager coordinates entire </li></ul><ul><li>program with you </li></ul><ul><li>John McCann: jmccann @nci.com </li></ul><ul><li>Cre-sherpa.com </li></ul><ul><li>Benefits for your company </li></ul><ul><li>• Higher search engine visibility </li></ul><ul><li>• More web traffic </li></ul><ul><li>• More leads </li></ul><ul><li>• Increased word-of-mouth / more referrals </li></ul><ul><li>• More sales </li></ul>

25.
Contacts <ul><li>John McCann – [email_address] New York </li></ul><ul><li>Cathy Strempel- [email_address] Houston- Connecticut </li></ul><ul><li>Debbie Colangelo [email_address] Southern Florida </li></ul><ul><li>Fran Piegari [email_address] Dallas/Fort Worth </li></ul><ul><li>Janet Kettyle [email_address] Atlanta- New Jersey </li></ul><ul><li>Rosemary Bidwell [email_address] Tampa –Orlando </li></ul><ul><li>http://www.blacksguide.com </li></ul><ul><li>http://cre-sherpa.com </li></ul>