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Corporate Reputation Management: Follow
• Follow people talking about your brand, your product/service, and even
you. Listen and Learn.
• Follow other thought leaders in your industry, see what they are talking
about. Think of how you can join the conversation and be a thought
• Follow those who are talking about similar interests. If your brand has a
vested interest in a specific topic, make sure to follow others talking
about the topic to get insights and new ideas/information, and to
establish your brand within that conversation.
• Follow news and media handles. This will help to keep you up to date and
in the know of current events, new research, etc. Use this to your
advantage as conversation starters.