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Issue Advocacy: Create
• Provide information that is useful to your followers.
• The cardinal rule of fundraising is to talk about your donors and the
issues that matter to them. Don’t focus on your organization or you will
lose people’s interest. This applies to Twitter as well. People follow
other people and organizations that provide them with something useful.
• As recommended by Claire Johnson, the chief twitterer at the American
Red Cross, “If you think of twitter as a public service that your
organization provides, rather than a marketing tool, you should be in
• Think about what kind of value your organization can provide to your
followers and then tweet about those things.