1.
MOBILE TECHNOLOGY FOR HOSPITALITY
Mobile Monetization Strategies

2.
Mobile internet affects not only the way travel
is distributed and sold, but how we consume
and experience the destination itself.
‘Experiencing everyday life in another
country’ and ‘increasing their knowledge’ are
top travel motivations for Millennial
travelers.
1.1 billion tourists traveled abroad in
2014.
For 2015, UNWTO forecasts international
tourism to grow by 3% to 4%

3.
1.8 billion out of 7 billion people
worldwide belong to the Millennial generation
(age 18-34)
12 to 15 is the average
number of trips taken by
business travelers per year.

4.
MOBILE IS CHANGING THE TRAVEL EXPERIENCE

5.
More than 50%
Of searches now happen
On mobile devices

6.
75%
of travelers
worldwide
USE
SMARTPHONES &
TABLETS
for personal
& business reasons
while travelling

7.
Responsive web
design is just one
part of a complete
mobile strategy.
70% of guests say a hotel’s
digital experience significantly impacts
their decision to book a room, it’s
important to embrace mobile market
opportunities.
Mobile app vs responsive website

8.
Online channels are growing faster than
the total European travel market. In
2015, online travel grew 14% as
compared to 5% for the total market.
Source: Phocuswright

9.
Mobile bookings are a key
driver in the growth of online
channels, increasing from €21
billion to €35 billion by 2017.
This phenomenal growth
means that by 2017, mobile
bookings will comprise nearly
a quarter of the online travel
market.
Source: Phocuswright

10.
"Online adoption is growing and a large part
of the growth is projected to come from
mobile channels as European travelers take
advantage of increasing smartphone
penetration and improved mobile
functionality.“
Source: Phocuswright

11.
Monetize your Mobile Strategy
“Customers are interested in placing order on
mobile more than on desktop”
Source: business2community
√ Increase Direct Bookings with a Branded
Mobile App
Engage with your customers in real-time
√ Improve customer satisfaction & up-sell Hotel
Services through a live concierge chat & services
requests features via mobile

12.
Monetize your Mobile Strategy
Personalized mobile call-to-action
promotions for the Guests
√ Push-Notifications & Beacons features
are critical to create instant personalized
mobile promotions and increase your
revenue per guest
Loyalty Programs on the Mobile Channel
√ Promoting a loyalty program in your
mobile branded app will ensure more
engagement and guest re-purchase
intention

13.
Bet on a branded Mobile App
A branded mobile application provides an
immersive experience that works
as an extension of the quality services your
business offers.
Guests can interact with the propriety and
staff, hence minimizing
unpleasant episodes within the travelling
experience

14.
Flexible & Cost effective Solution
Today, by using SaaS delivery method
it’s possible to reduce the costs of
app development.
Every hospitality business can have
their branded mobile application
at an affordable price and focus more
on revenue generation rather
than developing a mobile app.

15.
Selected Customer References
HOTELS

16.
Selected Customer References
HOSTELS

17.
Customers Voice

18.
Selected Customer References
APARTMENTS

19.
www.guestu.com