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social media workshop
       ysp 21.01.2010
session 1 |
why social media matters
social media revolution
web of streams




Today, if you go to an important meeting and the other
people haven’t bothered to Google you or your co...
buzzwords



     Social Media


 gather, communicate,
share, collaborate, play


       Web 2.0


  social media tools
web as participatory platform
‘us-ness’ | community | participation
welcome to the site-less web
welcome to the site-less web




The Internet: not about sites but about content and people.
welcome to the site-less web




The Internet: not about sites but about content and people.
Information no longer needs t...
welcome to the site-less web




The Internet: not about sites but about content and people.
Information no longer needs t...
Facebook as a homepage
http://www.facebook.com/Honda
Wiser Earth
http://www.wiserearth.org/
http://www.livestrong.org/site/c.khLXK1PxHmF/b.2660611/k.BCED/Home.htm
http://mystarbucksidea.force.com/ideaHome
http://www.refresheverything.com/how-it-works
http://blakemycoskie.blogspot.com/
social capital




Clay Shirky on Social Media
http://bit.ly/3yDVXu
session 2 |
developing a digital strategy
where your organisation should be
go fishing where the fish are
using social media successfully

the cause is the purpose
using social media successfully




1 | listen
2 | choose a platform that meets your community’s needs
3 | offer great value to your community



               use a network to drive info into the public




               g...
4 | use general networks as beachheads
4 | use general networks as beachheads




 Use different social technologies for different purposes.
create a niche network
create a niche network




   Your brand’s ‘destination’ – a rich social experience.
create a niche network




   Your brand’s ‘destination’ – a rich social experience.
      Official websites are now social...
create a niche network




   Your brand’s ‘destination’ – a rich social experience.
      Official websites are now social...
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YSP Social Media Workshop

  1. 1. social media workshop ysp 21.01.2010
  2. 2. session 1 | why social media matters
  3. 3. social media revolution
  4. 4. web of streams Today, if you go to an important meeting and the other people haven’t bothered to Google you or your company, it’s practically an offence. Seth Godin
  5. 5. buzzwords Social Media gather, communicate, share, collaborate, play Web 2.0 social media tools
  6. 6. web as participatory platform ‘us-ness’ | community | participation
  7. 7. welcome to the site-less web
  8. 8. welcome to the site-less web The Internet: not about sites but about content and people.
  9. 9. welcome to the site-less web The Internet: not about sites but about content and people. Information no longer needs to have a homepage to reach an audience.
  10. 10. welcome to the site-less web The Internet: not about sites but about content and people. Information no longer needs to have a homepage to reach an audience. Official websites are now social experiences.
  11. 11. Facebook as a homepage http://www.facebook.com/Honda
  12. 12. Wiser Earth http://www.wiserearth.org/
  13. 13. http://www.livestrong.org/site/c.khLXK1PxHmF/b.2660611/k.BCED/Home.htm
  14. 14. http://mystarbucksidea.force.com/ideaHome
  15. 15. http://www.refresheverything.com/how-it-works
  16. 16. http://blakemycoskie.blogspot.com/
  17. 17. social capital Clay Shirky on Social Media http://bit.ly/3yDVXu
  18. 18. session 2 | developing a digital strategy
  19. 19. where your organisation should be go fishing where the fish are
  20. 20. using social media successfully the cause is the purpose
  21. 21. using social media successfully 1 | listen
  22. 22. 2 | choose a platform that meets your community’s needs
  23. 23. 3 | offer great value to your community use a network to drive info into the public get out of the way create a compelling experience for members members interact, drive conversation, participate, receive acknowledgement
  24. 24. 4 | use general networks as beachheads
  25. 25. 4 | use general networks as beachheads Use different social technologies for different purposes.
  26. 26. create a niche network
  27. 27. create a niche network Your brand’s ‘destination’ – a rich social experience.
  28. 28. create a niche network Your brand’s ‘destination’ – a rich social experience. Official websites are now social experiences.
  29. 29. create a niche network Your brand’s ‘destination’ – a rich social experience. Official websites are now social experiences. Put your brand first in a niche network.
  30. 30. create a niche network Your brand’s ‘destination’ – a rich social experience. Official websites are now social experiences. Put your brand first in a niche network. Create unique contextual social experiences.
  31. 31. 3 elements for successful social networks promise | tool | bargain p: the basic ‘why’ for anyone to join or contribute to a group t: how will the group be managed / how will it work? b: if you are interested in the promise and accept the tools, what can you expect, and what will be expected of you?
  32. 32. creating and engaging with social media
  33. 33. creating and engaging with social media update network regulary ongoing engagement – not simply broadcast promo messages engage directly with audience good content mix
  34. 34. social media campaigns
  35. 35. The power of collective intelligence. social media campaigns
  36. 36. The power of collective intelligence. Participation social media campaigns
  37. 37. The power of collective intelligence. Participation Interact with people where they are. social media campaigns
  38. 38. The power of collective intelligence. Participation Interact with people where they are. Crowdsourcing social media campaigns
  39. 39. The power of collective intelligence. Participation Interact with people where they are. Crowdsourcing Integrate people in your brand. social media campaigns
  40. 40. http://bit.ly/cqeo6v social media campaigns
  41. 41. a must read blog
  42. 42. a must read blog Unreasonable Institute blog:http://bit.ly/K3NG9
  43. 43. http://digimuve.ning.com/ http://twitter.com/digimuve http://sylviaguidara.posterous.com/ sguidara@me.com
  • JoySheehan

    Oct. 5, 2010

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