This document outlines a presentation on using social media for nonprofits. It discusses why crowdfunding is effective for nonprofits, providing statistics on individual donations. It then provides guidance on launching a successful crowdfunding campaign, including setting goals and deadlines, telling compelling stories, mapping donations to impact, and promoting the campaign. Next, it offers tips for using social media effectively as part of the campaign, such as following an editorial calendar and focusing on peer-to-peer asks. Finally, it stresses the importance of celebrating donors by announcing milestones and showing donors the impact of their contributions.
GuideStar Webinar (06/26/13) - Fundraising with Social Media
2. Lindsay J.K. Nichols
Communications Director
GuideStar USA
@GuideStarUSA
lnichols@guidestar.org
www.guidestar.org
Who Are We?
Join the conversation on Twitter: #SM4NP
3. Lesley Mansford
CEO, Razoo
@lesleymansford, @razoo
Lesley@razoo.com
www.razoo.com
Darian Rodriguez Heyman
Co-Founder, Social Media
for Nonprofits
@dheyman, @sm4nonprofits
Darian@SM4NP.org
Who Are We?
4. • Why Crowdfunding?
• Launching your Campaign
• Using Social Media
• Celebrate: Thank Your Donors
Agenda
#SM4NP
10. It Increases Your
Donor Base
It’s Here to Stay
It’s Easy
It’s Efficient
It’s Social
Why Crowdfunding?
#SM4NP
11. The power of social: your network trumps your wallet.
You are here
Your LinkedIn network
#vmlearn
Why Crowdfunding?
#SM4NP
12. “Donating makes me feel
wonderful,it gives me a
great sense of self-worth.”
– Donor, Millennial
75%
63%
70%
solicited donations from their
network for a cause
volunteered in 2011
of millennials donated in 2011
A new generation of givers are online.
Why Crowdfunding?
#SM4NP
17. 1) Set a SMART goal & a deadline
2) Tell a compelling story
3) Map donations to impact
4) Start with your inner circle
4) Start!
5) Don’t be afraid to ask
Plan Ahead
How to Launch
#SM4NP
18. Pick a Well-Defined Goal & Deadline
How to Launch
• $20,000
• By July 1, 2013
• SFES Playground
• For 647 Kids
#SM4NP
19. Start End
Your fundraiser
should look like this
promote
promote Deadline panic. Promote!
promote promote
Not like this
Fundraiser = Campaign
How to Launch
Start End
#SM4NP
26. Build momentum, then branch out
• Staff
• Board of Directors
• Key Influencers
• Donors
• Your Social Network
• Volunteers
• Friends
How to Launch
Start With Your Inner Circle
#SM4NP
27. Ask Clearly
Tie to Direct Impact
“$10 provides 500 liters of clean drinking
water to refugees in Somalia.”
“
”
How to Launch
Don’t Be Afraid to Ask
#SM4NP
29. • Editorial Calendar
• Facebook < 3 / Day
• Twitter 1+ / Day
• P2P Asks Are Key
• Seed the Tip Jar
Using Social Media
Plan for Success
#SM4NP
30. • Mornings: 8 – 9AM
• Lunch: 12 – 1PM
• End of Day: 4:30 – 6PM
• Nights: 9:30 – 11PM
•Weekends vs. Wednesdays!
Using Social Media
Active Social Media Times
#SM4NP
31. • ? Vs. .
• Media: Photos, Vids
• Tag Everyone!
• Emoticons Rock! :)
• URLs: Less Vs. More
• Respond, Recognize & Retweet
Using Social Media
ROI = Realization of Influence
#SM4NP