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UK Political Blogging<br />Paul Staines<br />University of Westminster<br />June 17, 2011<br />
<ul><li>Tell you about the origins of my blog
Give you my take on contemporary UK political reporting
My thoughts on the relevance of blogging to mainstream “newsmaking”</li></li></ul><li><ul><li>20s think-tanker, foreign af...
30s worked in City, Broker, Trader, Bonds then Technology stocks
Lived in Hong Kong and Tokyo
2003 Got married.
2004 Became a political blogger.
2006 Set up digital advertising agency </li></li></ul><li><ul><li>Guido Fawkes or Guy Fawkes is a very strong brand name
Most famous “anti-politics” name
We celebrate Guy Fawkes’ day every 5 November with fireworks.
Anti-hero. Now anti-politicians hero.</li></li></ul><li><ul><li>September 2004</li></ul>Total monthly hits 600<br /><ul><l...
<ul><li>Guido’s blog is political scandal central
Unlike the BBC no pretence to objectivity
Aimed at journalists, Westminster insiders (“the Village” or “the beltway”), think tank wonks, politicians, Lobby journali...
During stressful periods it aims to be a crucial point of information for political activists</li></li></ul><li>
<ul><li>Governing Labour Party Lost 5% in Polls following week
Conservative Party broke 40% level
It was a “game-changer”
Destroyed image of PM Gordon Brown as politician with a “moral compass”
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Aimed at journalists, Westminster insiders Presentation to Chinese Propagandists

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Aimed at journalists, Westminster insiders (“the Village” or “the beltway”), think tank wonks, politicians, Lobby journalists, activists, spin doctors, SpAds& broadcasters

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