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Our driving vision as a company is about helping customers transform… To transform IT, you need to apply emerging technologies like virtualization to help you transform static datacenters into highly dynamic “delivery centers” (datacenters are oriented to production and warehousing – “delivery centers” are highly optimized to DELIVER apps and desktops to end users with the best performance, security and efficiency, regardless of the app type, network, user scenario, device, etc.
Familiar – training not requiredOrganize – complexity has a placeIntelligence/Speed – faster is betterEliminate – fewer bricks & clicksJoy – how it makes you feel
Citrix virtualization solution includes app, desktop and server virtualization integrated with NETWORK optimization…key to delivering IT as a service[click]Citrix solution is built around of FOUR central product lines…talk to each….[click]Each product line delivers significant IT cost savings, in addition to improving IT responsiveness to keep pace with business needs.Together Citrix virtualization and networking technologyprovides even greater value for IT operating as a DYNAMIC VIRTUALIZATION SYSTEM.[click] transition to next slide – The impact on IT economics is significantNOTE TO PRESENTERS: This is a good overall summary chart – spend as much time as appropriate here to contrast our solution with alternatives…highlight Citrix breadth of virtualization…powerful networking…proven technology…comprehensive solutions built on Microsoft platform.
One of the most powerful ideas that capture the essence of Citrix and the Power of Simplicity… ideas you’ll find showing up throughout all of our products…is the “power of one”…So what is “the power of one”… it’s the exact opposite of distributed computing, a model which forces IT to manage 1000s of desktops and PCs across a far flung enterprise and 1000s of servers across multiple datacenters… installing, updating, securing, patching and managing applications and images on each of them independently. (Talk to the points list)And this situation isn’t getting any better. The velocity of change on all fronts is going through the roof. CIOs who continue operating in the same way will likely not survive 2009.Our vision of Citrix Delivery Center is to allow IT to dramatically simplify this equation by managing ONE…]
The “power of one” doesn’t just apply to ongoing management, it means that when you roll out new applications, desktops, users, services, you don’t have to rebuild the infrastructure to support it… you build it once and leverage it infinitely… this is another great idea to talk about examples of leveraging Citrix over and over again…