My talk at TechWeek L.A. 11/15/12 - Why do we remember famous people in history? How? How about today's celebrities? And how are the Internet and the Social Web changing that now?
A look at the fame creation process tells us it is indissociable from the media creation process, which has been deeply impacted by new information technology. The Andy Warhol prediction is probably no longer valid and we need to rethink fame in the context of a distributed Internet network which more and more becomes topic-centric and no longer people-centric.
8. The Andy Warhol Promise
“In the future, everyone will
be world-famous for
15 minutes.”
Andy Warhol
9. The Modern Model for Fame Pre-Internet
The
Famous
“One to Many”
The
Storytellers
Faster
The Rest of Us
10. A Brief History of the Web (Publishing)
1-click Sharing
& Curation
# of People Publishing
Microblogging&
Social Networking
Blogs
HTML
Simplicity of Publishing
20. It’s the topic, stupid!
People-Centric Topic-Centric
Social Graph Interest Graph
My Friends / Contacts My Interests
“On the Web, everyone will
be famous to fifteen people”
Nick Currie aka Momus
21. 4 steps to the new celebrity
1 Focus on a Topic
22. 4 steps to the new celebrity
1 Focus on a topic
2 Don’t just Create but also Curate
23. 4 steps to the new celebrity
1 Focus on a topic
2 Don’t just Create but also Curate
3 Show expertise
24. 4 steps to the new celebrity
1 Focus on a topic
2 Show expertise
3 Don’t just Create but also Curate
4 Build your Community of interests