Ysance Stories reveals the stories of your customers’ omni-channel interactions so you can rewrite their outcomes and drive retail sales.

1. YSANCE PEOPLE-BASED MARKETING PLATFORM
Ysance Stories™
Analyze and Influence Omni-Channel Shopper Journeys at Scale
Customer journeys have become staggeringly complex. Aided by digital devices,
consumers are better informed and resolutely in charge of when, where and how
they shop.
Marketers are adapting to customer expectations by upping their digital game and
by providing support for omnichannel. However, if supporting more touchpoints
is one thing, offering a consistent experience is another. To lift relevance and
performance, marketers need to recognize shoppers’ purchase intent and act upon
it, in context, at the right time and using the right channel.
Ysance Stories, an option of the Ysance people-based marketing platform, is a
contextual marketing engine that enables marketers to analyze and influence
omni-channel shopper journeys as they unfold.
Write the Winning Stories of Your Customer Interactions
Ysance Stories reveals the stories of your customer interactions so you can rewrite
their outcomes.
Thanks to a system that embeds artificial intelligence, you can automatically model
complex B2C customer journeys and interpret how buyer signals translate into
purchase intent. It thus offers you a data-driven approach to managing omni-channel
purchase funnels.
Highlights
• Analyze and influence
outcomes of cross-channel
shopper journeys as they
unfold.
• Automatically reveal purchase
intenders and identify the
next best actions to improve
relevance and drive sales.
• An option of the Ysance
People-Based Marketing
Platform that builds upon its
superior people-recognition
and audience qualification
capabilities.
Analyze and influence outcomes of cross-channel shopper journeys as they unfold

2. This document is provided for informational purposes only and is subject to change without notice.
Ysance makes no warranty, express or implied, with this document or the information contained
herein. All company, product or service names mentioned may be trademarks of their respective
owners. Copyright ©2017 Ysance – All rights reserved
Reveal Purchase Intenders, Know the Next Best Action
Ysance Stories enables you to identify audiences of purchase intenders for any given
product category and provides you with their channel preferences, price sensitivity,
likely physical destination and transaction values — for both recognized customers
and anonymous visitors alike. It automatically prioritizes targeting, product selection,
and channel choices to lift marketing relevance and to drive sales.
Furthermore, thanks to Ysance’s superior people-recognition functionality, which
maintains a persistent, privacy-compliant view of individuals over time, and the
integration of point-of-sale data, the contribution of each and every touchpoint can
be reliably tied to even offline transactions.
Drive Retail Engagement and Sales
Put simply, Ysance Stories revolutionizes retail marketing engagement by revealing
the story of omni-channel purchase intent in a pipeline view and recommending
the channel and the next best action for each customer and for each of their open
stories.
All marketing channels, including retargeting, mobile notification, onsite
personalization, and email are handled for cross-channel consistency and fine-
grained control over marketing pressure.
You gain the ability to improve customer engagement and to drive retail sales by
responding to customer needs and preferences — in context, automatically, and at
scale.
To Learn More
To learn more or to request a demo, visit www.ysance.com or talk to a customer
representative today.
Powering omni-channel
marketing performance
at scale
Currently deployed at an iconic
mass market sports retailer with
operations across 26 countries,
Ysance Stories is already proving
its value in driving online-to-
offline customer journeys —
and accurately measuring the
results.
The system ingests and
learns from a multiplicity of
data sources spanning online
research through to conversions
both online and in store.
Thanks to radically improved
email targeting performance,
the retailer is enjoying sustained
open rates of 36% resulting in 18
dollars of incremental revenue
by email opened.