2015 is going to be a milestone year in marketing as more marketers and companies will have to embrace a long term approach based on content and storytelling, focused on laser-sharp targeting and geared to sell and engage.
Here are 15 of my favorite quotes by luminary marketers who have shaped or are shaping the demand generation landscape.
Gurus like Seth Godin and Peter Drucker. Madmen like Bill Bernbach and David Ogilvy. All-in entrepreneurs like Tony Hsieh, Akio Morita and Henry Ford. Content Marketing evangelists like Ann Handley and Joe Pulizzi. With an historical figure and a fiction character for good measure.
These 15 quotes sum up how I envision marketing in 2015 and onward. I hope they inspire you and help you challenge the statu quo to test, learn and succeed this year.
Your thoughts and comments are greatly appreciated. As are your likes, follows and shares.
My best to you for 2015!