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5 tips for creating a strong product strategy
www.triodemedicaldevice.com - 1.888.411.5566 - jnadeauf@triode.ca
Triode suggests the following 5 tips to create a strong
product strategy.
PRODUCT STRATEGY
How do you create a product str...
WE LIKE ONE-PAGE PRODUCT STRATEGY
KPI
Persona
Needs
Cost / Investments /
Revenue Sources
Competitors
Resist the temptation...
INVITE KEY PEOPLE
The product manager should be the owner of the process, but he
must make sure that everybody's inputs ar...
USERS AND STAKEHOLDERS PRIOR
PRODUCT FEATURES
Who are they?
How will they benefit from using your
product?
How will you ma...
SALES? MARGIN? BUSINESS MODEL?
Start with the end in mind !
Source : kofc1626.ca
4. BUSINESS GOALS
PREVENT PARALYSIS ANALYSIS
Start with a “30,000 feet” product strategy document and refine later.
You will get more agilit...
Triode works with you closely to
help define product strategy, with
an emphasis on reducing the risks
associated with inno...
Voice-of-the-
customer
Product planMarket
Analysis
VALUE
PROPOSITIONSERVICES
Our engagment : Deliver results!
Our values : Transparency, respect, creativity
Julie Nadeau Filteau
www.triodemedicaldevi...
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Triode - 5 tips for creating a strong product strategy

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Triode presents 5 tips for creating a strong strategy. A strong product strategy improves your chances of success and will help cut time to market and scope creep.

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Triode - 5 tips for creating a strong product strategy

  1. 1. 5 tips for creating a strong product strategy www.triodemedicaldevice.com - 1.888.411.5566 - jnadeauf@triode.ca
  2. 2. Triode suggests the following 5 tips to create a strong product strategy. PRODUCT STRATEGY How do you create a product strategy? By performing a market research? Do you then put together a well-planned document that describes the steps to be taken in order to produce the product? Today, product development is much more dynamic. A good product strategy focuses on a small number of key elements which will lead to a cost-effective and efficient development process.
  3. 3. WE LIKE ONE-PAGE PRODUCT STRATEGY KPI Persona Needs Cost / Investments / Revenue Sources Competitors Resist the temptation to write up a long full blown-document... 1. SIMPLICITY
  4. 4. INVITE KEY PEOPLE The product manager should be the owner of the process, but he must make sure that everybody's inputs are considered. Source : www.dreamstime.com 2. WORK AS A TEAM
  5. 5. USERS AND STAKEHOLDERS PRIOR PRODUCT FEATURES Who are they? How will they benefit from using your product? How will you make their life easier? See: http://blog.triode.ca/2014/10/16/your-innovation- process-is-backward/ for more details Source : http://triode.ca/index.php/en/blog 3. WHO BEFORE WHAT
  6. 6. SALES? MARGIN? BUSINESS MODEL? Start with the end in mind ! Source : kofc1626.ca 4. BUSINESS GOALS
  7. 7. PREVENT PARALYSIS ANALYSIS Start with a “30,000 feet” product strategy document and refine later. You will get more agility out of your innovation process. 5. PLAN & ADJUST See: http://blog.triode.ca/2014/10/09/want-to-pick-up-your-innovation-pace-follow-these-simple-rules/ for more details
  8. 8. Triode works with you closely to help define product strategy, with an emphasis on reducing the risks associated with innovating in sophisticated and often regulated consumer-oriented environments. Have you ever experienced the 5 tips? Do you have any other tips for your fellow innovation managers and product managers? Source : Igloo design CONCLUSION
  9. 9. Voice-of-the- customer Product planMarket Analysis VALUE PROPOSITIONSERVICES
  10. 10. Our engagment : Deliver results! Our values : Transparency, respect, creativity Julie Nadeau Filteau www.triodemedicaldevice.com 1.888.411.5566 jnadeauf@triode.ca

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