The document discusses how content creators and influencers make money from platforms like YouTube and Twitch. It notes that YouTubers can earn $2-5 per 1000 monetized views, with top channels like "What's Inside" estimated to make $1500 daily. Another popular channel, "EvantubeHD", is estimated to make $4 million yearly from posting 3 videos per week. Top Twitch streamers with hundreds of live viewers can earn a share of advertising revenue, and the largest donors have given sums like $15,000. One top streamer, Bjergsen, is estimated to earn around €40,000 monthly.

1. Gummy Industries - ACME Bocconi
How much money
doYouTubers make?

2. Il consumatore post moderno
PEOPLE IS
TALKING ONLINE
2

3. Il consumatore post moderno
HOW CANWE
DEALWITH IT?
3

4. LISTEN
4

5. 5
Algida listened to the people on their Facebook page.
The people wanted the “Winner Taco” ice cream, that was discontinued years ago.
The company put the ice cream back in production,
and the fans were delighted.

6. TALK BACK
6

7. 7
https://www.youtube.com/watch?v=owGykVbfgUE

8. 8
https://www.youtube.com/watch?v=nFDqvKtPgZo&list=PL484F058C3EAF7FA6
Following the “The men your men could smell like” campaign,
Old Spice answered to hundreds of comments on social media,
with custom made videos.

9. GIVETHEMTOOLS
9

10. 10
Taco Bell is one of the first brand
that implemented a custom filter
on Snapchat.
If you give your customers the
opportunity to turn their face into a taco,
they surely will!

11. INTERACT
11

12. 12
Old Spice sent a guy out into the woods, in a forest, streaming live its adventure
on Twitch. The users could decide what the man would do.

13. 13
In the first case of real-marketing ever, Oreo reacted to a blackout during the
NBA final with this tweet. It changed forever the way (and the timing) in which
digital communication is supposed to react.

14. USING USER’S
CONTENT
(WITH CARE)
14

15. 15
CONTEXT ACTIVITY REWARD

16. 16
CONTEXT #ShareACoke REWARD

17. 17
CONTEXT #WarbyHomeTryOn REWARD

18. 18

19. 19
Why do people share videos?

20. 20
The 1-9-90 empirical rule says
that given a community,
1% produces content,
9% comments
and 90% lurks

21. 21
Starbucks #whiteCupContest - 4.000 UGC in 3 weeks

22. 22
Burberry #theArtOfTheTrench
400k Images in the first week
+ 50% ecommerce sales YoY

23. 23
When Coca Cola asked to the
internet “Tweet us a text and we
will make something happy”,
people started tweeting them texts
from Hitler’s Mein Kampf.
Coca Cola turned it into beautiful
ASCII art. LOL.

24. HOW CONTENT
CREATORS MAKE
MONEY
24

25. 25
Video Creators don’t get a share from Facebook Advertising,
but they can drive traffic to specific products (below the video).

26. 26
YouTubers regularly do advertorials: it’s virtually impossible to
distinguish them from genuine content.

27. 27
For the Italian launch of Clash Royale, Supercell involved a dozen
of prominent YoutTubers. They’re the best way to communicate to
a young audience.

28. 28
Paying influencers a one-time fee is so old-school: the new trend
is to implement affiliation marketing systems, like Roostr

29. 29
https://www.youtube.com/watch?v=oPALbYj1ylY

30. 30
“WHAT’S INSIDE”
MAKESAN ESTIMATED
1.500$ DAILY
YouTube pays an average of between $2 – $5 per 1000
monetized views. Around only 40% – 60% of the total
views are actually monetized.
http://naibuzz.com/2016/04/17/much-money-whats-inside-youtube-channel-makes/

31. 31
https://www.youtube.com/watch?v=KmMQG2SecM0&t=129s

32. 32
“EVANTUBEHD”
MAKES 3VIDEOSA
WEEKAND 4$ MILLION
YEARLY
http://naibuzz.com/2016/10/01/much-money-evantubehd-makes-youtube/

33. 33
The top videogame streamers on Twitch have thousands of live
viewer. When you have more than 500 average viewer, you can get
a share of Twitch advertising earnings.

34. 34
Recorded Twitch game plays can reach the 50 million views

35. 35
Unlike YouTube, on Twitch the streamer can accept donations.
In the video below, the user just received a (unusual) 15.000$ donation.

36. 36

37. 37
BJERGSEN, ONE OFTHE
TOP STREAMER, GETAN
ESTIMATED
40k € MONTHLY
http://www.goldper10.com/article/701-how-much-does-bjergsen-make.html

38. alessandro@gummyindustries.com
www.gummyindustries.com
@alekone