Today’s kids are exposed to technology that is ages ahead of what their parents were exposed to only few years ago. Kids are consuming content in digital format on various kinds of devices. While the milieu may have changed, what interests kids remains same. Gungroo.com presents video content to its audience. These videos are curated content from sites like youTube.com. This study summarized patterns observed in video content consumption among kids. The audience of this study is a mix of parents, marketers and brands that cater to kids.

1. Video Content Consumption Among Kids
Research byMay 2013

2. Executive Summary
Today’s kids are exposed to technology that is ages ahead of what their parents
were exposed to only few years ago
Kids are consuming content in digital format on various kinds of devices
While the milieu may have changed, what interests kids remains same
Gungroo.com presents video content to its audience. These videos are curated
content from sites like youTube.com
This study summarized patterns observed in video content consumption among
kids
The audience of this study is a mix of parents, marketers and brands that cater
to kids
Research byMay 2013

3. Content Preference
Content that features familiar characters has most traction
Kids movies may be big, but kids are not drawn to trailers and clips as
compared to grown ups
Not a surprise for many, but overtly informative videos are not very popular
Large ‘Others’ only means – curiosity for new kind of content is very high
Research byMay 2013
Familiar Characters
Movie Related
Informational
Others

4. Content Duration Preference
Short duration content has most traction
1 minute and 3 minute video are most popular
Research byMay 2013
1 2 3 4 5 6 7 8 9

5. Age Based Consumption
Very young kids depend on parents to watch video and tend to watch same
video over and over again
The other two age groups we monitor have similar appetite for consuming
videos
Research byMay 2013
Ages 1 - 5
Ages 6 - 10
Ages 11 - Onwards

6. For more information on this research, the Gungroo , or how digital
transformation is shaping the entertainment and media for kids, please contact
one of us:
Dinker Charak
dinker@gungroo.com
@ddiinnxx
Wairok Makunga
wairok@gungroo.com
@wairok1234
Additional information is also available on:
http://blog.gungroo.com/research
Research byMay 2013