1. TO STUDY THE EXPORT OF AYURVEDIC
HERBAL PRODUCTS
NAME :GURUJAGAPRVAEEN K.M
REGISTER NUMBER: 21MIB004
GUIDE :Ms. A.NASEEMA

2. INTRODUCTION
• India’s system of traditional herbal Medicine called Ayurveda, has a vast store of medical
literature that has stood the test of time.
• The present study will be helpful in understanding the consumer attitude of the different
people in the Indian society towards Ayurvedic Herbal Products.
• The classification of the different people in area, gender, age, income will be helpful in
analyzing the customer attitude towards the different levels.

3. OBJECTIVE OF THE STUDY
To study the awareness level of Ayurvedic herbal product.
• To understand the satisfaction level of consumers.
• To know the consumption pattern.
• To know the customer’s perception.
• To understand the customer’s income & their spending pattern.

4. COMPANY PROFILE
Kairali Ayurvedic Center
• The Ayurvedic Medicine Manufacturers Established in the year 2015, Ayurvedic Center
in Samathur, Body Care Product Manufacturers, Beauty Spa Product Dealers.
• The belief that customer satisfaction is as important as their products and services, have
helped this establishment garner a vast base of customers.
• This business employs individuals that are dedicated towards their respective roles and
put in a lot of effort to achieve the common vision and larger goals of the company.
• In future, this business aims to expand its line of products and services and cater to a
larger client base.

5. RESEARCH METHODOLOGY
• The collection and analysis of data where information needed.
• The function is to ensure that the required data is obtained and collected accurately and
economically.

6. RESEARCH DESIGN
• In this study researcher mainly concentrate to know about the various services provided
in Ayurvedic products . For this study, researcher took herbal products as one of the
familiar and branded among others. Study focuses on various service offered by herbal
products and the satisfaction level of customers. Descriptive research design has been
adopted for the present state.

7. METHOD OF DATA COLLECTION
The data for this study are of two types:
• Primary data (from the respondent)
• Secondary data (from books, magazines and websites)

8. AREAAND PERIOD OF STUDY
Study area
• The present study will be helpful in understanding the consumer attitude of the different
people in the Indian society especially in Pollachi Taluk towards Ayurvedic Herbal
Products. The classification of the different people in area, gender, age, income. The
study will also be helpful in analyzing the customer attitude towards the different
Period of study
• The primary data were collected for a period of 4 months from January to April from the
respondents in Pollachi taluk.

9. STATISTICAL TOOLS USED FOR DATA
• Percentage Analysis
• Chi – square test
• Weighted Average Rank Method

10. LIMITATION OF THE STUDY
• The study is restricted to Pollachi rural area only. The findings of the study are entirely
dependent on the sample and hence cannot be generalized.
• Findings and conclusion are based on the data collected through these 100 samples, Since
it is a time bound the researcher did not cover all requirements.
• The sample size taken in this study does not ensure representativeness and conclusive
Findings.
• Finally a detailed study is needed to be taken at larger scale to reach a strong position.

11. CHAPTER SCHEME
• The first chapter deals with introduction about the study, Statement of the Problem, Scope
of the study, Objectives of the Study, Research Methodology.
• Limitations of the study.
• The second chapter review of literature.
• The third chapter is Theory and concept.
• The fourth chapter is analysis and interpretation.
• The fifth chapter deals with findings, suggestion and conclusion.

12. DATAANALYSIS
Percentage analysis
• comparing one or more data and used to compare the relative terms in the distribution of
two or more source.
Chi square test
• Comparison between theoretical population and actual data
• when categories are used 𝑥2is less null hypothesis is accepted and 𝑥2is greater or equal
null hypothesis is rejected.

13. FINDINGS
• The majority of the respondents fall in the age group between 21-30 years.
• The majority of the respondents are female respondents.
• There is no significant association between occupation of the respondents and their level
of satisfaction. Hence, Null hypothesis is accepted.
• There is no significant association between gender of the respondents and their level of
satisfaction. Hence, Null hypothesis is accepted.

14. SUGGESTIONS
• Marketers and producers of cosmetic brands should focus more on quality of products.
• creative advertisement and celebrity marketing will fetch them a group.
• loyal customers if products do not hold an excellent quality factor.
• More efforts should be made on developing cosmetics.
• For male consumer it holds an impressive portion in the entire cosmetic users segment.

15. CONCLUSION
• The ayurvedic industry which already exhibits a very high level of inter-dependence will
stand to benefit immensely when the resource allocations and utilization. The modern
market is highly competitive in nature. While purchase of cosmetic product, the
consumers are found more quality conscious preferred to purchase ayurvedic products,
they wait for the brand during non- availability, become emerging as important source of
information.

16. THANK YOU