An Introduction Workshop to Social Media Huts JWT, Sofia, Bulgaria

1. We Are Media An Introduction Workshop to Social Media 11/6/2010 Guy Haim

2. What Comes To Your Head?

3. opportunityisnowhere

4. Let’s RethinkWhat We KnowAbout Marketing&Advertising

5. Let’s Disrupt The Ways We Build Our Brands

6. 1968 Olympics - The Fosbury Flop

7. The Traditional Way The Disruptive Way

8. What Social Media Has Disrupted?

9. It’s Not What We Say That Matters Traditional Media Social Media Conversations Messages Engaging Interrupting What You Do What You Say

10. It’s Not The Well-Known Role Plays Traditional Media Social Media Ambassadors Customers Knowledge, Experience Brands, Companies Market With Market To

11. It’s Not The Same Media Rules Traditional Media Social Media Niche, Influencers Everyone Earn the Media Pay To Play We Are Media Find the Media

12. Workshop Outline Who Needs Social Media? Top Ten Tips For SM Marketing Simulation Game What to Do Tomorrow?

13. Word Of Mouth - An Old Concept Word Of Mouth has always been one of the most effective ways to market products and brands 14% of people trust ads, 78% trust consumer recommendations (Source: Neilsen 2007)

16. WOM - Is More Powerful Than Ever We have ‘megaphones’…we have stages to present our ideas and thoughts, we have audience

17. When We Like Something….

18. …When We Don’t Like

19. 21% of Bulgarian Use Facebook Source: facebakers.com and IWS

20. Growth Is Rapid User Growth - Facebook Bulgaria Source: facebakers.com

21. 18-34 Are Major Segments User Age Distribution - Facebook Bulgaria Source: facebakers.com

22. The Shift From… People Consume Media

23. Shift To… People Are Media RECCOMEND REVIEW SHARE CREATE COMMENT CONNECT

24. “Technology is shifting power away from the, editors, the publishers, the establishment, the media elite. Now it’s the people who are taking control…” (Rupert Murdoch, founder and chairman of News Corp. )

25. People Are Taking Control Marketers have develop new ways to take part, to engage with their customers.

27. 15 minute Break Top Ten Tips For SM Marketing

28. Social Media Tip #1: Be Available - Listen, Discuss

34. Be Available In Bulgaria

35. Social Media Tip #2: Share Your Knowledge

36. ”Is anybody at Dell listening?” Dell lies. Dell sucks

37. Dell Response….

41. Share Your Knowledge In Bulgaria

42. Social Media Tip #3: Co-Create With Your Customers

47. Co-Creation In Bulgaria

48. Social Media Tip #4: Empower Communities

51. Web Communities In Bulgaria

52. Social Media Tip #5: Influence The Influencers

56. Influencers Marketing In Bulgaria

57. Social Media Tip #6: Be Contagious. Be Viral

61. Social Media Tip #7: Let People Spread Your Word

62. SUPER BALL OUT PEOPLE IDEAS IN

67. Social Media Tip #8: Be Useful. Add Value

71. Social Media Tip #9: Do Good Things

73. Social Media Tip #10: Be Remarkable

78. Social Media Makes The Difference Traditional Media Social Media

79. Simulation Game

80. “We Aim to Create Work that People Choose to Spend Time With” People Are Choosing to Spend Time With Social Media. How Are We Going To Be Time-Worthy?

81. Putting Social Media To Work Be Available - Listen, Discuss Share Your Knowledge Co-Create With Your Customers Empower Communities Influence The Influencers Be Contagious. Be Viral Let People Spread Your Word Be Useful. Add Value Do Good Things Be Remarkable

83. What to Do Tomorrow?

84. You Are Media!

85. благодаря Guy Haim - Founder and Instructor at We Are Media Phone #: +972-544601069 Skype: guy-haim Email: guy_haim@yahoo.com Facebook: Guy Haim Twitter: @guyhaim Delicious: guy_haim Slideshare: guy_haim