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We Are Media<br />An Introduction Workshop to Social Media<br />11/6/2010<br />Guy Haim<br />

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What Comes To Your Head?<br />

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opportunityisnowhere<br />

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Let’s RethinkWhat We KnowAbout Marketing&Advertising<br />

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Let’s Disrupt The Ways We Build Our Brands<br />

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1968 Olympics - The Fosbury Flop<br />

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The Traditional Way<br />The Disruptive Way<br />

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What Social Media Has Disrupted?<br />

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It’s Not What We Say That Matters<br />Traditional Media<br />Social Media<br />Conversations<br />Messages<br />Engaging<br />Interrupting<br />What You Do<br />What You Say<br />

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It’s Not The Well-Known Role Plays<br />Traditional Media<br />Social Media<br />Ambassadors<br />Customers<br />Knowledge, Experience<br />Brands, Companies<br />Market With<br />Market To<br />

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It’s Not The Same Media Rules<br />Traditional Media<br />Social Media<br />Niche, Influencers<br />Everyone<br />Earn the Media<br />Pay To Play<br />We Are Media<br />Find the Media<br />

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Workshop Outline<br />Who Needs Social Media?<br />Top Ten Tips For SM Marketing<br />Simulation Game<br />What to Do Tomorrow?<br />

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Word Of Mouth - An Old Concept<br />Word Of Mouth has always been one of the most effective ways to market products and brands <br />14% of people trust ads, 78% trust consumer recommendations (Source: Neilsen 2007) <br />

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WOM - Is More Powerful Than Ever<br />We have ‘megaphones’…we have stages to present our ideas and thoughts, we have audience<br />

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When We Like Something….<br />

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…When We Don’t Like<br />

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21% of Bulgarian Use Facebook<br />Source: facebakers.com and IWS<br />

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Growth Is Rapid<br />User Growth - Facebook Bulgaria<br />Source: facebakers.com<br />

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18-34 Are Major Segments<br />User Age Distribution - Facebook Bulgaria<br />Source: facebakers.com<br />

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The Shift From…<br />People Consume Media<br />

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Shift To…<br />People Are Media<br />RECCOMEND<br />REVIEW<br />SHARE<br />CREATE<br />COMMENT<br />CONNECT<br />

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“Technology is shifting power away from the, editors, the publishers, the establishment, the media elite. Now it’s the people who are taking control…” (Rupert Murdoch, founder and chairman of News Corp. )<br />

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People Are Taking Control<br />Marketers have develop new ways to take part, to engage with their customers. <br />

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15 minute Break <br />Top Ten Tips <br />For SM Marketing<br />

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Social Media Tip #1:<br />Be Available - Listen, Discuss<br />

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Be Available In Bulgaria<br />

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Social Media Tip #2:<br />Share Your Knowledge<br />

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”Is anybody at Dell listening?”<br />Dell lies. Dell sucks<br />

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Dell Response….<br />

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Share Your Knowledge In Bulgaria<br />

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Social Media Tip #3:<br />Co-Create With Your Customers<br />

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Co-Creation In Bulgaria<br />

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Social Media Tip #4:<br />Empower Communities<br />

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Web Communities In Bulgaria<br />

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Social Media Tip #5:<br />Influence The Influencers<br />

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Influencers Marketing In Bulgaria<br />

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Social Media Tip #6:<br />Be Contagious. Be Viral<br />

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Social Media Tip #7:<br />Let People Spread Your Word<br />

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SUPER BALL OUT<br />PEOPLE IDEAS IN<br />

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Social Media Tip #8:<br />Be Useful. Add Value<br />

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Social Media Tip #9:<br />Do Good Things<br />

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Social Media Tip #10:<br />Be Remarkable<br />

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Social Media Makes The Difference<br />Traditional Media<br />Social Media<br />

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Simulation Game<br />

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“We Aim to Create Work that People Choose to Spend Time With” <br />People Are Choosing to Spend Time With Social Media.<br />How Are We Going To Be Time-Worthy?<br />

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Putting Social Media To Work<br /> Be Available - Listen, Discuss<br /> Share Your Knowledge<br /> Co-Create With Your Customers<br /> Empower Communities<br /> Influence The Influencers<br /> Be Contagious. Be Viral<br /> Let People Spread Your Word<br /> Be Useful. Add Value<br /> Do Good Things<br /> Be Remarkable<br />

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What to Do Tomorrow?<br />

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You Are Media!<br />

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благодаря<br />Guy Haim - Founder and Instructor at We Are Media<br />Phone #: +972-544601069<br />Skype: guy-haim<br />Email: guy_haim@yahoo.com<br />Facebook: Guy Haim<br />Twitter: @guyhaim<br />Delicious: guy_haim<br />Slideshare: guy_haim<br />