Personal Information
Entreprise/Lieu de travail
Linkoping, Sweden Sweden
Profession
Ph.D. Candidate at Linköping University
Secteur d’activité
Education
Site Web
hugoguyader.tumblr.com
À propos
In my doctoral research, I am interested in collaborative consumption, the development of green services, and sustainable consumer behavior. I use innovative research methods (e.g. eye tracking), as well as traditional case studies and surveys.
Since early 2014, I have also been teaching about 20% a year in marketing (fundamental and advanced) and organizational decision making to Bachelor’s and Master’s undergraduates. I lecture in consumer behavior, service marketing, sustainability marketing, and research methods.
Mots-clés
p2p platform
collaborative consumption
ridesharing
sharing economy
service marketing
blablacar
marketing
uber
consumer behavior
influence
car sharing
eye tracking
experiment
retailing
innovation
airbnb
gomore
unicorn
on-demand
cooperativism
skjutsgruppen
sharewashing
social proof
carsharing
greenwashing
persuasion
psychology
cialdini
liu
social media
sustainability
p2p exchange
practice theory
access-based consumption
p2p rental
ouishare
teaching
reciprocity
unity
scarcity
sales
pre-suasion
persuade
e-marketing
focus groups
case studies
surveys
interviews
netnography
ethnography
research methods
marketing research
quantitative
qualitative
experiments
trust
reputation
network
phd proposal
satisfaction
tnc
community
social sciences
statistics
spss
green marketing
ride sharing
quis
p2p
carpooling
free floating
ridesourching
slugging
car rental
mooc
facebook
blogging
academics
research gate
academia
twitter
supermarket
greengap
nrwc
green consumption
eye tracking; marketing; experiment;
Tout plus
Présentations
(14)J’aime
(39)SharingEconomy: The Buzzword of the Moment
Simone Cicero
•
il y a 10 ans
Evolution of Theories 2010-present
Rachel Botsman
•
il y a 9 ans
Network Effects
a16z
•
il y a 8 ans
Carsharing Trends and Research Highlights
Susan Shaheen
•
il y a 6 ans
Strategising with Service as Business Logic / Service Design Drinks
Service Design Berlin
•
il y a 8 ans
Evolution of Theories
Collaborative Lab
•
il y a 9 ans
TrustCloud : Satisfaction in Sharing Transactions 06092015
Miles Spencer
•
il y a 8 ans
Sharing Economy - Definition, Entwicklung, Typologisierung, Nachhaltigkeitseffekte, Handlungsempfehlungen
Thomas Doennebrink
•
il y a 7 ans
shareNL symposium autodelen 2016, Karla Münzel, State of car sharing
shareNL
•
il y a 7 ans
OuiShare Fest 2016 Report
OuiShare
•
il y a 7 ans
A detailed analysis on BlaBlaCar ride-sharing users
Andrea Paraboschi
•
il y a 9 ans
Enquête covoiturage longue distance France - ADEME 2015
Ghislain Delabie
•
il y a 8 ans
La Fabrique des Mobilités - Livre Edition 2015
FabMob
•
il y a 8 ans
The Sharing Economy: Embracing Change with Caution
Claire Ingram Bogusz
•
il y a 8 ans
Collaboration or business?. Collaborative consumption. From value for users to a society with values - OCU
Amaya Apesteguía
•
il y a 8 ans
Collaborative Economy: a p2p renaissance
OuiShare
•
il y a 8 ans
Surfing a Web of Trust: Reputation and Reciprocity on CouchSurfing.com
debra24
•
il y a 14 ans
The Collaborative Economy: Benefits & Policy Challenges
OuiShare
•
il y a 8 ans
Sharing Economy
Robin Teigland
•
il y a 8 ans
TRB 2016: Shared Mobiliity Trends
Susan Shaheen
•
il y a 8 ans
Skjutsgruppen trafiklab meetup 20150610
Elias Arnestrand
•
il y a 8 ans
Presentation OuiShare & collaborative economy - Norway
OuiShare
•
il y a 8 ans
Living in Third Industrial Revolution
Robin Teigland
•
il y a 8 ans
The Future of Business Models #FutureOf
Jeremiah Owyang
•
il y a 10 ans
Shared Mobility: Reshaping America's Travel Patterns Keynote Speech at National Conference of State Legislatures
Susan Shaheen
•
il y a 8 ans
Keynote Speech at International Sharing Economy Symposium in Utrecht on June 5, 2015
Susan Shaheen
•
il y a 8 ans
Sharing Economy - Embracing Change with Caution
Robin Teigland
•
il y a 8 ans
The collaborative economy in Europe & the future role of logistics
Jonathan Wichmann
•
il y a 8 ans
Millennial is a State of Mind - Zipcar 2015 Millennial Survey Results
Zipcar_PR
•
il y a 9 ans
Personal Information
Entreprise/Lieu de travail
Linkoping, Sweden Sweden
Profession
Ph.D. Candidate at Linköping University
Secteur d’activité
Education
Site Web
hugoguyader.tumblr.com
À propos
In my doctoral research, I am interested in collaborative consumption, the development of green services, and sustainable consumer behavior. I use innovative research methods (e.g. eye tracking), as well as traditional case studies and surveys.
Since early 2014, I have also been teaching about 20% a year in marketing (fundamental and advanced) and organizational decision making to Bachelor’s and Master’s undergraduates. I lecture in consumer behavior, service marketing, sustainability marketing, and research methods.
Mots-clés
p2p platform
collaborative consumption
ridesharing
sharing economy
service marketing
blablacar
marketing
uber
consumer behavior
influence
car sharing
eye tracking
experiment
retailing
innovation
airbnb
gomore
unicorn
on-demand
cooperativism
skjutsgruppen
sharewashing
social proof
carsharing
greenwashing
persuasion
psychology
cialdini
liu
social media
sustainability
p2p exchange
practice theory
access-based consumption
p2p rental
ouishare
teaching
reciprocity
unity
scarcity
sales
pre-suasion
persuade
e-marketing
focus groups
case studies
surveys
interviews
netnography
ethnography
research methods
marketing research
quantitative
qualitative
experiments
trust
reputation
network
phd proposal
satisfaction
tnc
community
social sciences
statistics
spss
green marketing
ride sharing
quis
p2p
carpooling
free floating
ridesourching
slugging
car rental
mooc
facebook
blogging
academics
research gate
academia
twitter
supermarket
greengap
nrwc
green consumption
eye tracking; marketing; experiment;
Tout plus