1. LinkedIn TO DO Items
Virtual Personal Assistant
Headline
This is not your position or title. Your headline is key to someone picking you out of a search.
The headline should address two things: what you do (functionally), and who you serve (target market).
TO DO: Create your new headline
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Web links
Do not use ʻMy Companyʼ, ʻMy Websiteʼ, ʻMy Blogʼ, or any preset phrase. Select the ʻOtherʼ
option. This allows you to personalize the title of the link. Use all three links. Consider direct links to your
Twitter and Facebook profiles (and any of the other secondary social networks), links to nonprofit organizations
youʼre involved in, special groups, etc.
TO DO: List your 3 links:
1. ______________________________________
2. ______________________________________
3. ______________________________________
Contacts
Import your contact database/address book using the Imported Contacts function. LinkedIn will
go through Outlook and all webmail programs for you. If that doesnʼt work, you can export the data in a comma
separated value (csv) format and directly upload. Only 3 fields are needed – first name, last name, and email
address. LinkedIn will be able to tell you who is already on LinkedIn saving you time searching for individuals.
Additionally, when someone who isnʼt on LinkedIn joins, LinkedIn will let you know.
TO DO - Import your contacts
Summary
Your summary is not your bio, it is your elevator speech. It should tell people why they want to
do business with you. It needs to include the following three components:
1. Services you provide/problems you solve
2. Who would benefit from working with you
3. What results youʼve gotten
TO DO: Rewrite your summary
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Virtual Personal Assistant Erika Yocom www.vp-assistant.com www.linkedin.com/in/vpassistant

2. LinkedIn TO DO Items
Virtual Personal Assistant
Specialties
Your specialties should be keywords and key phrases that people would use to search for
someone looking for your services.
TO DO: List your specialties:
Experience
The Experience section is your resume and should be treated as such. LinkedIn can now
upload your resume and pre-populate all of the fields without requiring you to type it in. Make sure this area is
keyword rich.
TO DO: Upload resume or complete Experience section
Groups
You can join up to 50 groups. Join the groups populated by your target market. Actively
participate in discussions and news postings. Generate discussions based on your product/service messages.
TO DO: Join a group
TO DO: Start a group and create a circle of influence
Types of groups you could join
Type of group you could create _________________________________
Answers
By effectively answering peoplesʼ questions in the Answers section, you can earn “expert” points
and be listed as an expert on that topic. The person who asks the question gets to identify the “best answer,”
which automatically gives the responder an expert point in the categories relevant to the question.
TO DO: Find three subject categories can you monitor for questions in your area of expertise
1. ______________________________________
2. ______________________________________
3. ______________________________________
Virtual Personal Assistant Erika Yocom www.vp-assistant.com www.linkedin.com/in/vpassistant

3. LinkedIn TO DO Items
Virtual Personal Assistant
Introductions
LinkedIn was created for the introduction function, yet it is rarely used. A free account
allows for five active introduction requests to be open at any time. Study your connectionsʼ connections to find
prospects and request introductions.
TO DO: Identify five people and request an introduction
1. ______________________________________
2. ______________________________________
3. ______________________________________
4. ______________________________________
5. ______________________________________
Recommendations
Recommendations are a great way to demonstrate your capabilities and credibility.
Hopefully, some of your connections will submit a recommendation without asking. However, you can use the
Request a Recommendation function to easily ask those with whom you have worked to make a
recommendation.
TO DO: Identify five people and request a recommendation
1. ______________________________________
2. ______________________________________
3. ______________________________________
4. ______________________________________
5. ______________________________________
Status Updates
Status updates are a great way to stay in front of your connections. Use status updates
on a frequent basis to promote your business messages, successes and activities. Share links to blog posts
and other articles of interest. Since status updates are limited to 140 characters, you can easily copy and paste
them as a Twitter status update too.
TO DO: Create a status update
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Email Signature
The LinkedIn email system is very basic. Unfortunately, there is no way to save a
signature within LinkedIn. A quick way to include a full signature block is to save it in a format that is very
handy to copy and paste, e.g. use the Note feature in Outlook. Open the little yellow note box and keep it open
to go back to whenever it is needed.
TO DO: Type and save an email signature block in a convenient location to use when sending email
messages inside the LinkedIn system.
Virtual Personal Assistant Erika Yocom www.vp-assistant.com www.linkedin.com/in/vpassistant