SlideShare une entreprise Scribd logo
1  sur  59
Télécharger pour lire hors ligne
Tourism as a Vehicle for
Green Growth under the
Current Economic Crisis


Dr Paul Rogers
UNWTO Special Session
Korea Tourism Conference, Changwon, 2009
Presentation Overview
Climate Change
Economic Crisis
Tourism as Green Business
Moving Forward in the Tourism Sector
– what will you do ?
Climate Change
Climate Change
๏ IPCC & UNFCCC carrying agenda forward
   - Dec 2008 Poznan; Dec 2009 Copenhagen

๏ Stern Report (UK Government 2006)
  - Serious impacts on growth & development

  - Costs to stabilise climate – or greater costs later….

  - Strong deliberate policy action required: emissions trading; technology
     cooperation; reduce deforestation; adaptation

  - March 2009: “underestimated risks”; COP 15 “most important meeting since WWII”

๏ Climate change sceptics – largest gathering in NY March 2009
Climate Change

                        Business as usual is dead -
                        green growth is the answer
                        to both our climate and economic problems
Anders Fogh Rasmussen
Danish Prime Minister
March 2009




                        We have to save the planet
                        from environmentalists
Vaclav Klaus
Czech President
March 2009
Economic
Crisis
Current Economic Crisis

 How big is the problem…..




     …….wait and see……..
Business & Climate Change
๏2007 study by Accenture of 500 major global firms revealed:
 - 1 in 10 companies regard global warming as a priority

 - 8 out of 10 companies want government to take climate change lead

 -"Businesses … are reluctant to make big investments in climate change-related
   initiatives until the scope of future regulation becomes clearer”

 - “… carbon pricing mechanisms are not yet strong enough for businesses to
    incorporate climate change risks and opportunities…”

 - As the economy deteriorates big business will concentrate less
  on climate change
2008: significant slowdown
                                                                  International Tourist Arrivals            20.0


                                                                                                            18.0




                                                                                                                          ear (%)
                                                                                                            16.0

                                                                                            15.3




                                                                                                                   variation over previous y
                                                                                                            14.0


                                                                                                            12.0

                                                                                                    11.3
                               10.5                                                                         10.0



                                                                     8.5                                    8.0

  6.9
                                                                                                            6.0
                5.2
                                                    4.9                                                     4.0
                                                                             4.6
                                                           3.6
         1.8                                                                                                2.0
  2007   2008
                                         1.6
                2007
    World
                       0.1
                       2008
                                 2007    2008                                                               0
                                                    2007   2008
                  Europe                                             2007
                              Asia and the Pacific                            2008
                                                     Americas                               2007     2008
                                                                        Africa
                                                                                             Middle East
    2007         2008



                                                                                    Source: World Tourism Organization
2008: sharp reversal of trend
                                                               International Tourist Arrivals
                                                                                                          20




                                                                                                                      ear (%)
                                                                                                          18
                                                                                     17.8
                                                                                                          16




                                                                                                               variation over previous y
                                                                                                          14


                                                                                                         12


                                                                                                         10


                                                                                                      8

  5.4                         6.3                  6.8                                                6

               3.4                                               5.4                                 4
                                                                                               5.2
                                                                        4.0
                                                                                                     2
        -1.3
                     -2.5                                1.1
                                      -2.8                                                           0

    World
                Europe                                                                               -2

   Jan-June                 Asia and the Pacific
                                                    Americas                                         -4
   July-Dec.                                                       Africa

                                                                                      Middle East




                                                                              Source: World Tourism Organization
Asia and the
Pacific Performance 2008
                                                             Monthly evolution of international tourist arrivals
                                            15.00
   % change over same month previous year




                                            11.25




                                             7.50




                                             3.75




                                               0




                                                                  Jan-June +6%
                                            -3.75
                                                           +2%
                                                                  July-Dec. -3%
                                            -7.50
                                                    2005              2006            2007            2008*




                                                                                                 Source: World Tourism Organization
Impact on Air Transport
                               Air Traffic (RPK)



                                                             10.0




                                                                    % change over same month previous year
                                                             7.5



                                                             5.0



                                                             2.5



                                                            0



                                                            -2.5



                                                            -5.0



                                                            -7.5


 2006
                                                            -10.0
                    2007
                                             2008*

        IATA - Global International                  2009

        AAPA - International Asia Airlines
                                                     Source: IATA; AAPA
Tourism as
Green Business
Why go Green in Tourism?

๏Being environmentally friendly is step towards sustainable
  tourism: consistent with national and international policy
๏A growing tide of tourists favour green products
๏It makes good business sense to “go green”
Tourism as Green Business
๏Adopting sustainability as a core individual
  and organizational philosophy and approach
๏Promoting carbon neutral flights and air-travel
๏Reducing energy consumption (and making energy consumption
  carbon neutral)
๏Reducing water consumption
๏Recycling and reducing waste
๏Sourcing goods and services from local suppliers
Airlines Challenges
๏What actions can individual airlines take away from the session?
  - Make any voluntary offsetting programme part of the normal booking process to encourage
    easy adoption by consumers (e.g. Jetstar/Virgin Blue)

  - Provide consumers with the ability to redeem points/miles for offsetting programmes

  - Consider offsetting corporate travel and ground transport costs

  - Development of 3rd generation biofuel technology is achievable



๏What were the key collaborative actions to emerge from the session?
  - Airlines and airports can partner to improve efficiency of aircraft movements (e.g. fuel-saving
    descent strategies, one-engine taxiing, etc.)

  - Biofuel research involves partnership with airlines, manufacturers and fuel suppliers




๏What support would organisations need to facilitate these actions?
  - Trade associations can engage stakeholders and facilitate collaboration
Aviation has Made Steady,
Significant Progress




 BUT - Improvements in carbon efficiency
 offset by growth in air-traffic
Carbon Neutral Air-Travel
๏Aviation sector committed to, & signed declaration on, CC –
  Aviation and Environment Summit March / April 2009
๏Improvements in carbon efficiency offset by growth in air-traffic
๏Will airlines act decisively to off-set carbon emissions?
๏Governments and UN (with ICAO/ATB) must urgently legislate for
  compulsory carbon off-setting across all airlines
๏Is there another realistic alternative?
Green Tourism:
tackling energy, water & waste
๏Engage board, management team (green team!)
๏Engage & encourage employees to generate ideas
๏Create ownership within the company
๏Create a compelling vision
๏Conduct an environmental audit
๏Focus on small initiatives with large collective impact (e.g. air
  conditioners linked to key cards)
Green Tourism
Examples
Green Tourism Examples

Accommodation sector




                       www.sixsenses.com
Green Tourism Examples

       Accommodation sector
Green Tourism Examples

       Accommodation sector
Green Tourism Examples

       Accommodation sector
Green Tourism Examples

       Accommodation sector
Green Tourism Examples

       Accommodation sector
Green Tourism Examples

       Accommodation sector
Green Tourism Examples

       Accommodation sector
Green Tourism Examples

       Accommodation sector
Green Tourism Examples

       Accommodation sector
Green Tourism Examples

       Accommodation sector
Green Tourism Examples

       Accommodation sector
Green Tourism Examples

       Accommodation sector
Green Tourism Examples

       Accommodation sector
Green Tourism Examples

       Accommodation sector
Green Tourism Examples

       Accommodation sector
Green Tourism Examples

       Accommodation sector
Green Tourism Examples

       Accommodation sector
Green Tourism Examples

       Accommodation sector
Green Tourism Examples

       Accommodation sector
Green Tourism Examples

       Accommodation sector
Green Tourism Examples

  Tour Operator




                  www.intrepidtravel.com
Green Tourism Examples

          Tour Operator
Green Tourism Examples

          Tour Operator
Green Tourism Examples

          Tour Operator
Green Tourism Examples

          Tour Operator
Green Tourism Examples

          Tour Operator
Green Tourism Examples

          Tour Operator
Green Tourism Examples

          Tour Operator
Green Tourism Examples

          Tour Operator
Green Tourism Examples

          Tour Operator
Green Tourism Examples

          Tour Operator
Green Tourism Examples




www.earthlung.org
Moving Forward in
the Tourism Sector
– what will you do ?
Green Certification &
Accreditation

๏Hotels
๏Tour companies
๏Transport providers
๏Attractions
๏Destinations
Certification Confusion?
Certification / Accreditation Issues

        Positives                  Negatives


๏Good learning process     ๏Too many certifiers
๏Improved management       ๏Tourists confused?
๏Product development       ๏Certifiers unable to
๏Communicate green          deliver market
 information to tourists    expectations

๏Provides marketing        ๏Companies learn how to
 advantage                  be green – and leave !



 Good Example: www.green-business.co.uk
To increase our green credentials…


✓ What should I do today?
✓ What is stopping my organization from doing more?
✓ What information do I need to take more decisive action?
✓ Who should I be working with to achieve greater results?
✓ Where should governments, businesses, the media and
  tourists be taking a stronger lead?
THANK YOU
  감사합니다
Paul Rogers (PhD) Consulting
         progers02@gmail.com
      paul@pacificasiatourism.org

Contenu connexe

Tendances (10)

Future Challenges for Big Pharma
Future Challenges for Big PharmaFuture Challenges for Big Pharma
Future Challenges for Big Pharma
 
Trust in banks
Trust in banksTrust in banks
Trust in banks
 
WCED Institutional Management and Governance
WCED Institutional Management and GovernanceWCED Institutional Management and Governance
WCED Institutional Management and Governance
 
Anita Charlesworth: The financial outlook for the NHS
Anita Charlesworth: The financial outlook for the NHSAnita Charlesworth: The financial outlook for the NHS
Anita Charlesworth: The financial outlook for the NHS
 
SERI 2011 Korea Economic Forum
SERI 2011 Korea Economic ForumSERI 2011 Korea Economic Forum
SERI 2011 Korea Economic Forum
 
Agile Mëtteg - April 2011
Agile Mëtteg - April 2011Agile Mëtteg - April 2011
Agile Mëtteg - April 2011
 
Zonkezizwe SMT Activation Session
Zonkezizwe SMT Activation SessionZonkezizwe SMT Activation Session
Zonkezizwe SMT Activation Session
 
Sailing Days Log
Sailing Days LogSailing Days Log
Sailing Days Log
 
Fatal Crash Graphs July 2010
Fatal Crash Graphs July 2010Fatal Crash Graphs July 2010
Fatal Crash Graphs July 2010
 
Australia's Future Health
Australia's Future HealthAustralia's Future Health
Australia's Future Health
 

En vedette

Turismo en Smart Cities: estrategia Smart Destination. Dolores Ordóñez de Pro...
Turismo en Smart Cities: estrategia Smart Destination. Dolores Ordóñez de Pro...Turismo en Smart Cities: estrategia Smart Destination. Dolores Ordóñez de Pro...
Turismo en Smart Cities: estrategia Smart Destination. Dolores Ordóñez de Pro...Amara, ingeniería de marketing
 
Sustainable development and its effects on the tourism industry
Sustainable development and its effects on the tourism industry Sustainable development and its effects on the tourism industry
Sustainable development and its effects on the tourism industry Ilyas Bouhad
 
Current trends in sustainable tourism certification and opportunities for africa
Current trends in sustainable tourism certification and opportunities for africaCurrent trends in sustainable tourism certification and opportunities for africa
Current trends in sustainable tourism certification and opportunities for africaOffice Nationale du Tourisme Madagascar
 
Urban Environmental Management (UEM) Students Research Summary
Urban Environmental Management (UEM) Students Research Summary Urban Environmental Management (UEM) Students Research Summary
Urban Environmental Management (UEM) Students Research Summary Dr.Choen Krainara
 
Case study on community based ecotourism activities in donsol, sorsogon seein...
Case study on community based ecotourism activities in donsol, sorsogon seein...Case study on community based ecotourism activities in donsol, sorsogon seein...
Case study on community based ecotourism activities in donsol, sorsogon seein...Vinson Serrano
 
Green Tourism Certification Programme Overview April 2014 GTBS
Green Tourism Certification Programme Overview April 2014 GTBSGreen Tourism Certification Programme Overview April 2014 GTBS
Green Tourism Certification Programme Overview April 2014 GTBSGreenTourismUK
 
Green architecture and_hr final
Green architecture and_hr finalGreen architecture and_hr final
Green architecture and_hr finalmeghasethi
 
Kedar Acharya Thesis on Ecotourism Final pdf verson
Kedar Acharya Thesis on Ecotourism Final pdf versonKedar Acharya Thesis on Ecotourism Final pdf verson
Kedar Acharya Thesis on Ecotourism Final pdf versonKedar Acharya
 
Bioclimatic design at the site planning scale
Bioclimatic design at the site planning scaleBioclimatic design at the site planning scale
Bioclimatic design at the site planning scaleKomal Arora
 
Thesis. SMART Tourism Tools. Executive Summary. Table of Contents. Sample
Thesis. SMART Tourism Tools. Executive Summary. Table of Contents. SampleThesis. SMART Tourism Tools. Executive Summary. Table of Contents. Sample
Thesis. SMART Tourism Tools. Executive Summary. Table of Contents. SampleRichard Smith
 
Ecotourism and sustainable development in kenya paper final
Ecotourism and sustainable development in kenya paper finalEcotourism and sustainable development in kenya paper final
Ecotourism and sustainable development in kenya paper finaltomngunyi
 
GCSE Geography Tourism case studies
GCSE Geography Tourism case studiesGCSE Geography Tourism case studies
GCSE Geography Tourism case studiesBenny Lowrie
 
Introduction sustainable tourism
Introduction sustainable tourismIntroduction sustainable tourism
Introduction sustainable tourismshailesh.sidd
 

En vedette (20)

Water sports
Water sportsWater sports
Water sports
 
Turismo en Smart Cities: estrategia Smart Destination. Dolores Ordóñez de Pro...
Turismo en Smart Cities: estrategia Smart Destination. Dolores Ordóñez de Pro...Turismo en Smart Cities: estrategia Smart Destination. Dolores Ordóñez de Pro...
Turismo en Smart Cities: estrategia Smart Destination. Dolores Ordóñez de Pro...
 
Green Tourism Business Award training museums dec 2011
Green Tourism Business Award  training museums dec 2011Green Tourism Business Award  training museums dec 2011
Green Tourism Business Award training museums dec 2011
 
Thesis
ThesisThesis
Thesis
 
Sustainable development and its effects on the tourism industry
Sustainable development and its effects on the tourism industry Sustainable development and its effects on the tourism industry
Sustainable development and its effects on the tourism industry
 
Current trends in sustainable tourism certification and opportunities for africa
Current trends in sustainable tourism certification and opportunities for africaCurrent trends in sustainable tourism certification and opportunities for africa
Current trends in sustainable tourism certification and opportunities for africa
 
Urban Environmental Management (UEM) Students Research Summary
Urban Environmental Management (UEM) Students Research Summary Urban Environmental Management (UEM) Students Research Summary
Urban Environmental Management (UEM) Students Research Summary
 
Thesis
ThesisThesis
Thesis
 
Case study on community based ecotourism activities in donsol, sorsogon seein...
Case study on community based ecotourism activities in donsol, sorsogon seein...Case study on community based ecotourism activities in donsol, sorsogon seein...
Case study on community based ecotourism activities in donsol, sorsogon seein...
 
Green Tourism Certification Programme Overview April 2014 GTBS
Green Tourism Certification Programme Overview April 2014 GTBSGreen Tourism Certification Programme Overview April 2014 GTBS
Green Tourism Certification Programme Overview April 2014 GTBS
 
Green architecture and_hr final
Green architecture and_hr finalGreen architecture and_hr final
Green architecture and_hr final
 
Kedar Acharya Thesis on Ecotourism Final pdf verson
Kedar Acharya Thesis on Ecotourism Final pdf versonKedar Acharya Thesis on Ecotourism Final pdf verson
Kedar Acharya Thesis on Ecotourism Final pdf verson
 
Bioclimatic design at the site planning scale
Bioclimatic design at the site planning scaleBioclimatic design at the site planning scale
Bioclimatic design at the site planning scale
 
Thesis. SMART Tourism Tools. Executive Summary. Table of Contents. Sample
Thesis. SMART Tourism Tools. Executive Summary. Table of Contents. SampleThesis. SMART Tourism Tools. Executive Summary. Table of Contents. Sample
Thesis. SMART Tourism Tools. Executive Summary. Table of Contents. Sample
 
Thesis Design
Thesis DesignThesis Design
Thesis Design
 
GREEN TOURISM
GREEN TOURISMGREEN TOURISM
GREEN TOURISM
 
Ecotourism and sustainable development in kenya paper final
Ecotourism and sustainable development in kenya paper finalEcotourism and sustainable development in kenya paper final
Ecotourism and sustainable development in kenya paper final
 
GCSE Geography Tourism case studies
GCSE Geography Tourism case studiesGCSE Geography Tourism case studies
GCSE Geography Tourism case studies
 
Introduction sustainable tourism
Introduction sustainable tourismIntroduction sustainable tourism
Introduction sustainable tourism
 
Ecotourism
EcotourismEcotourism
Ecotourism
 

Similaire à Tourism as a Vehicle for Green Growth

Wage trends in Europe
Wage trends in EuropeWage trends in Europe
Wage trends in Europeleifagneus
 
Conferência Ethos Internacional 2012 - Ashok Chapagain
Conferência Ethos Internacional 2012 - Ashok ChapagainConferência Ethos Internacional 2012 - Ashok Chapagain
Conferência Ethos Internacional 2012 - Ashok Chapagaininstitutoethos
 
Mukesh agwl
Mukesh agwlMukesh agwl
Mukesh agwlAIPMA
 
terex Sanford053008
terex Sanford053008terex Sanford053008
terex Sanford053008finance42
 
terex Sanford053008
terex Sanford053008terex Sanford053008
terex Sanford053008finance42
 
Embraer day 2011_ny_ds(1)
Embraer day 2011_ny_ds(1)Embraer day 2011_ny_ds(1)
Embraer day 2011_ny_ds(1)Embraer RI
 
Embraer Day NY 2011 - Defense and Security
Embraer Day NY 2011 - Defense and SecurityEmbraer Day NY 2011 - Defense and Security
Embraer Day NY 2011 - Defense and SecurityEmbraer RI
 
terex Shareholders0508
terex Shareholders0508terex Shareholders0508
terex Shareholders0508finance42
 
12.02.07 Retail Overview Turkey E&Y Presentation
12.02.07 Retail Overview Turkey E&Y Presentation12.02.07 Retail Overview Turkey E&Y Presentation
12.02.07 Retail Overview Turkey E&Y Presentationm_gill
 
terex KeyBanc060508
terex KeyBanc060508terex KeyBanc060508
terex KeyBanc060508finance42
 
terex KeyBanc060508
terex KeyBanc060508terex KeyBanc060508
terex KeyBanc060508finance42
 
Msia Economics Monthly - 0711
Msia Economics Monthly - 0711Msia Economics Monthly - 0711
Msia Economics Monthly - 0711nikfauzan
 
CAD integrated automatic DFM analysis
CAD integrated automatic DFM analysisCAD integrated automatic DFM analysis
CAD integrated automatic DFM analysisbhaskars
 
1 grow asia_china_strategy_frank_appel_11072012
1 grow asia_china_strategy_frank_appel_110720121 grow asia_china_strategy_frank_appel_11072012
1 grow asia_china_strategy_frank_appel_11072012yangni677
 
Energy Council Presentation 3 7 09
Energy Council Presentation 3 7 09Energy Council Presentation 3 7 09
Energy Council Presentation 3 7 09jasbeach
 
FICCI - KPMG Media Presentation - Key Takeaways - 7 Apr 2010
FICCI - KPMG Media Presentation - Key Takeaways - 7 Apr 2010FICCI - KPMG Media Presentation - Key Takeaways - 7 Apr 2010
FICCI - KPMG Media Presentation - Key Takeaways - 7 Apr 2010Angel Broking
 

Similaire à Tourism as a Vehicle for Green Growth (20)

Market Strategy
Market StrategyMarket Strategy
Market Strategy
 
Wage trends in Europe
Wage trends in EuropeWage trends in Europe
Wage trends in Europe
 
Domestic resource mobilization. Infrastructure
Domestic resource mobilization. InfrastructureDomestic resource mobilization. Infrastructure
Domestic resource mobilization. Infrastructure
 
Conferência Ethos Internacional 2012 - Ashok Chapagain
Conferência Ethos Internacional 2012 - Ashok ChapagainConferência Ethos Internacional 2012 - Ashok Chapagain
Conferência Ethos Internacional 2012 - Ashok Chapagain
 
Mukesh agwl
Mukesh agwlMukesh agwl
Mukesh agwl
 
terex Sanford053008
terex Sanford053008terex Sanford053008
terex Sanford053008
 
terex Sanford053008
terex Sanford053008terex Sanford053008
terex Sanford053008
 
Embraer day 2011_ny_ds(1)
Embraer day 2011_ny_ds(1)Embraer day 2011_ny_ds(1)
Embraer day 2011_ny_ds(1)
 
Embraer Day NY 2011 - Defense and Security
Embraer Day NY 2011 - Defense and SecurityEmbraer Day NY 2011 - Defense and Security
Embraer Day NY 2011 - Defense and Security
 
terex Shareholders0508
terex Shareholders0508terex Shareholders0508
terex Shareholders0508
 
12.02.07 Retail Overview Turkey E&Y Presentation
12.02.07 Retail Overview Turkey E&Y Presentation12.02.07 Retail Overview Turkey E&Y Presentation
12.02.07 Retail Overview Turkey E&Y Presentation
 
terex KeyBanc060508
terex KeyBanc060508terex KeyBanc060508
terex KeyBanc060508
 
terex KeyBanc060508
terex KeyBanc060508terex KeyBanc060508
terex KeyBanc060508
 
Msia Economics Monthly - 0711
Msia Economics Monthly - 0711Msia Economics Monthly - 0711
Msia Economics Monthly - 0711
 
Factors to Consider in Project Valuation
Factors to Consider in Project ValuationFactors to Consider in Project Valuation
Factors to Consider in Project Valuation
 
CAD integrated automatic DFM analysis
CAD integrated automatic DFM analysisCAD integrated automatic DFM analysis
CAD integrated automatic DFM analysis
 
1 grow asia_china_strategy_frank_appel_11072012
1 grow asia_china_strategy_frank_appel_110720121 grow asia_china_strategy_frank_appel_11072012
1 grow asia_china_strategy_frank_appel_11072012
 
An Overview Of The Airport Security Market,
An Overview Of The Airport Security Market,An Overview Of The Airport Security Market,
An Overview Of The Airport Security Market,
 
Energy Council Presentation 3 7 09
Energy Council Presentation 3 7 09Energy Council Presentation 3 7 09
Energy Council Presentation 3 7 09
 
FICCI - KPMG Media Presentation - Key Takeaways - 7 Apr 2010
FICCI - KPMG Media Presentation - Key Takeaways - 7 Apr 2010FICCI - KPMG Media Presentation - Key Takeaways - 7 Apr 2010
FICCI - KPMG Media Presentation - Key Takeaways - 7 Apr 2010
 

Dernier

The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003believeminhh
 
Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..dlewis191
 
Introduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxIntroduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxJemalSeid25
 
Anyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyAnyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyHanna Klim
 
Lecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toLecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toumarfarooquejamali32
 
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHelene Heckrotte
 
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBBPMedia1
 
Slicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinSlicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinAnton Skornyakov
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examplesamberjiles31
 
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfGraham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfAnhNguyen97152
 
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxCracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxWorkforce Group
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access
 
Entrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsEntrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsP&CO
 
Live-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarLive-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarNathanielSchmuck
 
Developing Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursDeveloping Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursKaiNexus
 
To Create Your Own Wig Online To Create Your Own Wig Online
To Create Your Own Wig Online  To Create Your Own Wig OnlineTo Create Your Own Wig Online  To Create Your Own Wig Online
To Create Your Own Wig Online To Create Your Own Wig Onlinelng ths
 
MoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor PresentationMoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor Presentationbaron83
 
Mihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZMihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZKanakChauhan5
 
Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Lviv Startup Club
 

Dernier (20)

The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
 
Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..
 
Introduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxIntroduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptx
 
WAM Corporate Presentation Mar 25 2024.pdf
WAM Corporate Presentation Mar 25 2024.pdfWAM Corporate Presentation Mar 25 2024.pdf
WAM Corporate Presentation Mar 25 2024.pdf
 
Anyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyAnyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agency
 
Lecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toLecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb to
 
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
 
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
 
Slicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinSlicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup Berlin
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examples
 
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfGraham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
 
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxCracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024
 
Entrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsEntrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizations
 
Live-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarLive-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry Webinar
 
Developing Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursDeveloping Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, Ours
 
To Create Your Own Wig Online To Create Your Own Wig Online
To Create Your Own Wig Online  To Create Your Own Wig OnlineTo Create Your Own Wig Online  To Create Your Own Wig Online
To Create Your Own Wig Online To Create Your Own Wig Online
 
MoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor PresentationMoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor Presentation
 
Mihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZMihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZ
 
Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)
 

Tourism as a Vehicle for Green Growth

  • 1. Tourism as a Vehicle for Green Growth under the Current Economic Crisis Dr Paul Rogers UNWTO Special Session Korea Tourism Conference, Changwon, 2009
  • 2. Presentation Overview Climate Change Economic Crisis Tourism as Green Business Moving Forward in the Tourism Sector – what will you do ?
  • 4. Climate Change ๏ IPCC & UNFCCC carrying agenda forward - Dec 2008 Poznan; Dec 2009 Copenhagen ๏ Stern Report (UK Government 2006) - Serious impacts on growth & development - Costs to stabilise climate – or greater costs later…. - Strong deliberate policy action required: emissions trading; technology cooperation; reduce deforestation; adaptation - March 2009: “underestimated risks”; COP 15 “most important meeting since WWII” ๏ Climate change sceptics – largest gathering in NY March 2009
  • 5. Climate Change Business as usual is dead - green growth is the answer to both our climate and economic problems Anders Fogh Rasmussen Danish Prime Minister March 2009 We have to save the planet from environmentalists Vaclav Klaus Czech President March 2009
  • 7. Current Economic Crisis How big is the problem….. …….wait and see……..
  • 8. Business & Climate Change ๏2007 study by Accenture of 500 major global firms revealed: - 1 in 10 companies regard global warming as a priority - 8 out of 10 companies want government to take climate change lead -"Businesses … are reluctant to make big investments in climate change-related initiatives until the scope of future regulation becomes clearer” - “… carbon pricing mechanisms are not yet strong enough for businesses to incorporate climate change risks and opportunities…” - As the economy deteriorates big business will concentrate less on climate change
  • 9. 2008: significant slowdown International Tourist Arrivals 20.0 18.0 ear (%) 16.0 15.3 variation over previous y 14.0 12.0 11.3 10.5 10.0 8.5 8.0 6.9 6.0 5.2 4.9 4.0 4.6 3.6 1.8 2.0 2007 2008 1.6 2007 World 0.1 2008 2007 2008 0 2007 2008 Europe 2007 Asia and the Pacific 2008 Americas 2007 2008 Africa Middle East 2007 2008 Source: World Tourism Organization
  • 10. 2008: sharp reversal of trend International Tourist Arrivals 20 ear (%) 18 17.8 16 variation over previous y 14 12 10 8 5.4 6.3 6.8 6 3.4 5.4 4 5.2 4.0 2 -1.3 -2.5 1.1 -2.8 0 World Europe -2 Jan-June Asia and the Pacific Americas -4 July-Dec. Africa Middle East Source: World Tourism Organization
  • 11. Asia and the Pacific Performance 2008 Monthly evolution of international tourist arrivals 15.00 % change over same month previous year 11.25 7.50 3.75 0 Jan-June +6% -3.75 +2% July-Dec. -3% -7.50 2005 2006 2007 2008* Source: World Tourism Organization
  • 12. Impact on Air Transport Air Traffic (RPK) 10.0 % change over same month previous year 7.5 5.0 2.5 0 -2.5 -5.0 -7.5 2006 -10.0 2007 2008* IATA - Global International 2009 AAPA - International Asia Airlines Source: IATA; AAPA
  • 14. Why go Green in Tourism? ๏Being environmentally friendly is step towards sustainable tourism: consistent with national and international policy ๏A growing tide of tourists favour green products ๏It makes good business sense to “go green”
  • 15. Tourism as Green Business ๏Adopting sustainability as a core individual and organizational philosophy and approach ๏Promoting carbon neutral flights and air-travel ๏Reducing energy consumption (and making energy consumption carbon neutral) ๏Reducing water consumption ๏Recycling and reducing waste ๏Sourcing goods and services from local suppliers
  • 16. Airlines Challenges ๏What actions can individual airlines take away from the session? - Make any voluntary offsetting programme part of the normal booking process to encourage easy adoption by consumers (e.g. Jetstar/Virgin Blue) - Provide consumers with the ability to redeem points/miles for offsetting programmes - Consider offsetting corporate travel and ground transport costs - Development of 3rd generation biofuel technology is achievable ๏What were the key collaborative actions to emerge from the session? - Airlines and airports can partner to improve efficiency of aircraft movements (e.g. fuel-saving descent strategies, one-engine taxiing, etc.) - Biofuel research involves partnership with airlines, manufacturers and fuel suppliers ๏What support would organisations need to facilitate these actions? - Trade associations can engage stakeholders and facilitate collaboration
  • 17. Aviation has Made Steady, Significant Progress BUT - Improvements in carbon efficiency offset by growth in air-traffic
  • 18. Carbon Neutral Air-Travel ๏Aviation sector committed to, & signed declaration on, CC – Aviation and Environment Summit March / April 2009 ๏Improvements in carbon efficiency offset by growth in air-traffic ๏Will airlines act decisively to off-set carbon emissions? ๏Governments and UN (with ICAO/ATB) must urgently legislate for compulsory carbon off-setting across all airlines ๏Is there another realistic alternative?
  • 19. Green Tourism: tackling energy, water & waste ๏Engage board, management team (green team!) ๏Engage & encourage employees to generate ideas ๏Create ownership within the company ๏Create a compelling vision ๏Conduct an environmental audit ๏Focus on small initiatives with large collective impact (e.g. air conditioners linked to key cards)
  • 21. Green Tourism Examples Accommodation sector www.sixsenses.com
  • 22. Green Tourism Examples Accommodation sector
  • 23. Green Tourism Examples Accommodation sector
  • 24. Green Tourism Examples Accommodation sector
  • 25. Green Tourism Examples Accommodation sector
  • 26. Green Tourism Examples Accommodation sector
  • 27. Green Tourism Examples Accommodation sector
  • 28. Green Tourism Examples Accommodation sector
  • 29. Green Tourism Examples Accommodation sector
  • 30. Green Tourism Examples Accommodation sector
  • 31. Green Tourism Examples Accommodation sector
  • 32. Green Tourism Examples Accommodation sector
  • 33. Green Tourism Examples Accommodation sector
  • 34. Green Tourism Examples Accommodation sector
  • 35. Green Tourism Examples Accommodation sector
  • 36. Green Tourism Examples Accommodation sector
  • 37. Green Tourism Examples Accommodation sector
  • 38. Green Tourism Examples Accommodation sector
  • 39. Green Tourism Examples Accommodation sector
  • 40. Green Tourism Examples Accommodation sector
  • 41. Green Tourism Examples Accommodation sector
  • 42. Green Tourism Examples Tour Operator www.intrepidtravel.com
  • 43. Green Tourism Examples Tour Operator
  • 44. Green Tourism Examples Tour Operator
  • 45. Green Tourism Examples Tour Operator
  • 46. Green Tourism Examples Tour Operator
  • 47. Green Tourism Examples Tour Operator
  • 48. Green Tourism Examples Tour Operator
  • 49. Green Tourism Examples Tour Operator
  • 50. Green Tourism Examples Tour Operator
  • 51. Green Tourism Examples Tour Operator
  • 52. Green Tourism Examples Tour Operator
  • 54. Moving Forward in the Tourism Sector – what will you do ?
  • 55. Green Certification & Accreditation ๏Hotels ๏Tour companies ๏Transport providers ๏Attractions ๏Destinations
  • 57. Certification / Accreditation Issues Positives Negatives ๏Good learning process ๏Too many certifiers ๏Improved management ๏Tourists confused? ๏Product development ๏Certifiers unable to ๏Communicate green deliver market information to tourists expectations ๏Provides marketing ๏Companies learn how to advantage be green – and leave ! Good Example: www.green-business.co.uk
  • 58. To increase our green credentials… ✓ What should I do today? ✓ What is stopping my organization from doing more? ✓ What information do I need to take more decisive action? ✓ Who should I be working with to achieve greater results? ✓ Where should governments, businesses, the media and tourists be taking a stronger lead?
  • 59. THANK YOU 감사합니다 Paul Rogers (PhD) Consulting progers02@gmail.com paul@pacificasiatourism.org