There's been a lot of talk about beacons recently. But what exactly are they? And why should you care? Beacons are undoubtedly one of the most exciting new technologies on the market, and as such you need to care about them for lots of reasons! Some think they could be set to revolutionise the way that we interact with devices and environments, potentially ushering in a new age of exciting, multi-channel interactive experiences. Others talk of 'The Internet of Things (IoT)' and how these new technologies could alter the way in which we interact with every-day devices such as our beloved cars, and even the humble refrigerator! One thing is for sure, Beacons have the potential to open up exciting new opportunities for brands to interact with customers in ever more interesting ways. This also presents a huge opportunity for agencies and other partners to create innovative campaigns utilising these exiting new capabilities, which in turn generates new revenue streams.