The 7 Sins of E-Mail Marketing by Bettina Horvath aka The Marketing Ninja http://www.mybizperforms.com

1. The 7 Sins of Email
Marketing
by Bettina Horvath
aka The Digital Marketing Ninja

2. Inbound Marketing at a Glance

4. 1 No e-mail marketing

5. Why e-mail?

6. Why e-mail?
Cost-effective

7. Why e-mail?
Cost-effective
Intimate, deepen relationship

8. Why e-mail?
Cost-effective
Intimate, deepen relationship Social Media

9. Why e-mail?
Cost-effective
Intimate, deepen relationship Social Media
E-mail

10. Why e-mail?
Cost-effective
Intimate, deepen relationship Social Media
Converse to convert
E-mail

11. Why e-mail?
Cost-effective
Intimate, deepen relationship Social Media
Converse to convert
E-mail

12. 2 Sending unsolicited mail
= not asked for

13. Do not

14. Do not
Buy e-mail addresses of any kind

15. Do not
Buy e-mail addresses of any kind
Add e-mails from business cards onto your list

16. Do not
Buy e-mail addresses of any kind
Add e-mails from business cards onto your list
Add e-mails from networking meetings onto your list

17. Do not
Buy e-mail addresses of any kind
Add e-mails from business cards onto your list
Add e-mails from networking meetings onto your list
Add anyone UNASKED to your list

18. Do not be an evil spammer

19. Do Make a Compelling Offer

20. Do Make a Compelling Offer

21. Do Make a Compelling Offer

22. Do Make a Compelling Offer

23. 3 Wrong tools

24. Spam score

25. Use the Pros

26. Unsubscribe

27. 4 No segmentation

29. 5 Wrong Timing

30. Weekends?

31. 6 Content Misery

34. Most important parts
Subject
First paragraph

36. 7 Missing the Point

37. Reaching the goal

38. Reaching the goal

39. Reaching the goal
Links

40. Reaching the goal
Links
Call to actions

41. Reaching the goal
Links
Call to actions
Conversion points

43. Thank You