EdTech professionals will be challenged to become a change agent within their profession by implementing education and social media marketing tools within their daily practice. The presentation will focus on teaching and learning in the digital age and the importance of social media leadership as a communication device for educators with students, parents, and the community.

3. Pop Genius
Marketing Genius

4. Even if you don’t like her music or style,
here are 10 ways educators can be a
marketing genius like Gaga!

6. Lady
Gaga
isn’t shy
about
speaking
her
mind.

7. In doing
so, she
keeps
herself in
the public
eye.

8. It’s easy to be
opinionated when you’re
passionate.

9. Be passionate about
your teaching practice.

10. Persuade with
Passion,
Convince with
Care.

11. Genuine passion will
inspire your students,
teachers, parents, &
community.

13. Gaga has worked
tirelessly on accumulating
over 36 million
Twitter followers &
56 million
Facebook fans.

14. She drives loyalty by
regularly Tweeting
and connecting with
her fans as
Mother Monster.

15. She even
created a
fan
driven
social
network

16. Social Media is
here to stay.
Yeah, it’s
not a fad.

17. http://youtu.be/fpMZbT1tx2o

19. Have a web presence in
your profession &
community.
Tweet, Google+,
Facebook, whatever rocks
your boat.
Just be seen.

21. Differentiate wisely.

22. There are too
many normal
people doing
normal
things.

23. Show, don’t tell.

24. You are extraordinary
so show it.

25. “I used to walk down the street
like I was a
#%@ rock star….
I want people to walk around
delusional about how great
they can be – and then
FIGHT so hard for it everyday
that the lie becomes the truth.”
-Lady Gaga

26. Channel your
inner rock
star.
Fake it until
you make it.

28. “A group needs only two
things to be a tribe: a
shared interest and a way
to communicate.”
-Seth Godin

29. We are a tribe.

30. We are stronger
when we share.

31. Each one of us has
something to contribute.

32. Take.
Use.
Share.

33. Create a
chain reaction of
AWEsome!

34. The more you give, the
more you will get back.

35. Embrace and live
Creative Commons.

38. Gaga calls her fans Little
Monsters and gives them
a shared symbol.
Who knows it?

39. The official Little
Monster greeting is
the outstretched
“monster claw”
hand.

40. This allows fans to
identify each other
and to connect to
their tribe.
Even Oprah knows the Little
Monster greeting!

41. This is branding
genius.

42. Consider branding
yourself, your school,
your practice, or your
program.

44. Treat them well and they
will make you a superstar.

45. Professional photographers
are barred from concerts
but Gaga allows her fans to
record and upload videos of
her live performances on
the YouTubes.

46. Love our Little Monsters.
Think of ways to make them
feel special in your
classroom or library.

47. Make them feel like they
belong to an exclusive club.

48. Red Carpet

49. Step and repeat.

50. VIP

52. You can’t please
everyone, right?

53. Gaga routinely takes it a step
further and “stirs the pot” with
people that she isn’t going to
please anyway,
keeping her in the news and
reinforcing her message.

54. “Well, that’s your opinion
isn’t it? And I’m not about
to waste my time trying to
change it”
- Lady Gaga

55. Don’t let the
haters stop you.

56. Don’t give it energy.

57. Practice Positivity.

58. Trying to be a constant
people-pleaser can make
you stressed &
professionally
discouraged.

59. Education advocacy
sometimes stirs the pot.
Grab a spoon.
thedaringlibrarian.com

60. Just always keep
our best customers,
our Little Monsters,
our students,
the priority.

62. Lady Gaga has a long list of
supporters.

63. Celebrity blogger Perez Hilton
being one of the biggest.

64. Befriending someone like
Perez is a perfect ally in her
quest for pop world
domination.

65. Make an ally of your
administrators.

66. Try not to say NO to any
reasonable request.

67. Say, “I can make that
happen – let me get back to
you with the details!”

68. Don’t
forget
to
treat
your
Library
Assistant
well.
(If
you
are
lucky
enough
to
have
one!)

69. Spoil the front office
secretaries.

70. And always,
always,
get the
head custodian
on your side.

72. Lady Gaga writes
KILLER pop hits

73. She doesn’t produce a huge
amount of them, but everything
she does is done
very well and is worth
talking about.

74.
Collaborate with your
fellow teachers to create
killer lessons & projects.

75.
Create killer online 24/7
research & tech resources
for your students.

76.
Create killer online 24/7
research & tech resources
for your students.
(a Wikispace is wonderful for this!)

77.
Provide killer professional
development & tech resources
for your teachers.

79.
The Gaga brand is very
calculated.
Everything she does is on
purpose.

80. “Some women choose to follow
men, and some choose to follow
their dreams. If you’re wondering
which way to go, remember that
your career will never wake up and
tell you it doesn’t love you
anymore.”
- Lady Gaga

81. Teaching is a calling.

82. "I am loving,
I am accepting,
I am tolerant,
and I am here
to spread that
message."
~ Lady Gaga
thedaringlibrarian.com

83. Persuade with
Passion,
Convince with
Care.
thedaringlibrarian.com

84. So, I asked my Tweeps…
“What is your purpose?”
“What is your passion?”

85. “Mobile Learning!” –
Diane Darrow, CT
“Instruction in our field”- Heather Moorefield, VA
“Foster
curiosity!”
–
Michelle Luhtala, CT
“Give out information!” –
Suzi
W.,
PA
“Connect reluctant readers with "their" book” -­‐
Susan
Needham,
MO
“Gifted education” – Karen Mensing, AZ

87. What is
YOUR
Passion?

88. Instilling
the joy of
life long
reading
for pleasure.

89. Celebrate
your
passion!

90. Share
your
passion!

91. Be
fabulous!

92. Be
fierce!

93. Be
daring!

94. Be
devoted!

95. Be a Rock
Star!

96. Be YOU!

100. Twitter
@jessedee