1.
Global Mobile Industry: The New Driver of
the Economy
Disclaimer: All information contained in this report has been obtained from sources believed to be accurate by Gyan Research and Analytics (Gyan). While
reasonable care has been taken in its preparation, Gyan makes no representation or warranty, express or implied, as to the accuracy, timeliness or
completeness of any such information. The information contained herein may be changed without notice. All information should be considered solely as
statements of opinion and Gyan will not be liable for any loss incurred by users from any use of the publication or contents.

2.
Global Mobile Industry: The New Driver of the Economy
The evolution of mobile phones has enabled people to connect, interact and consume information
from the remotest corners of the world. It has had a positive impact on communication, social
inclusion, economic development and productivity through the use of the latest technologies such as
3G, 4G, LTE and VoIP.
While the developed world is experiencing subscribers and connections growth stagnation, there is
huge growth potential in the developing countries, especially in the Asia-Pacific and African regions.
As fixed lines often remain underdeveloped and inaccessible to the majority of the population, there
is a paradigm shift towards mobile phones.
With global mobile penetration reaching an all time high at 96 percent, almost half of the world’s
population is using mobile communication. Globally, there were 3.4 billion unique mobile
subscribers and 6.9 billion SIM connections in 2013, with an average of 1.8 active SIM cards per
unique subscriber.
The number of mobile broadband connections has also grown astoundingly to well over two billion
in 2013 from 364 million in 2009. This growth is expected to continue and India is predicted to be
the second largest mobile broadband market by 2016, with 367 million connections, following China
with 639 million connections.
According to the International Telecommunication Union (ITU), 3G mobile network covers 45
percent of the world’s population in 159 countries. In addition, 4G technology is already available in
some countries. Mobile manufacturing company, Ericsson, has forecasted that by 2017, 85 percent
of the world’s population will be covered by high-speed mobile networks.
Higher speed networks and more advanced devices are enabling the growth of various applications
such as video streaming, internet browsing and file downloads. At a global level, the rate of growth
in data traffic is likely to surpass the growth in mobile connections.
Moreover, the Global System for Mobiles Association (GSMA) states that global mobile operators
have spent over USD 1 trillion in the last six years. Investment has been focused both on improving
network coverage and on facilitating the growth in mobile broadband connections. Going forward,
telecom companies are expected to invest around USD 1.7 trillion by 2020.
2 | P a g e
Synopsis
© Gyan Research and Analytics Pvt. Ltd., 2014

3.
Global Mobile Industry: The New Driver of the Economy
The mobile industry has played a crucial role in the global economy as an innovation platform for
new services. Mobile operators provide unique opportunities to reach new customers and to
monetise products and services. There has been an accelerating rate of new service launches in
developing regions over recent years. While the health sector still accounts for the majority of
services overall, recent growth has been driven by financial services, learning and employment.
Mobile platforms and the growing number of app stores and innovation hubs across the world have
lowered entry barriers for developers. A recent report estimated that there are already over a 100
billion app downloads a year, with the “App Economy” in Europe alone generating revenues of over
Euro 10 billion per annum.
Mobile channels can be utilized to provide access to financial services such as payments, transfers,
insurance, savings, and credit, in ways that are more cost-efficient, safe and convenient than the
existing alternatives. In many developing countries, mobile network operators have unique assets
and incentives to deliver these services.
Mobile money is now available in most developing and emerging markets. In 2013, there were 219
mobile money services in 84 countries. While the majority of services remain in Sub- Saharan Africa,
mobile money has significantly expanded outside of the region. With 19 planned mobile money
launches, Latin America has the second largest number of planned services after Sub-Saharan Africa.
The prospect of economic growth through mobiles is extremely bright, but it also has a range of new
challenges. At a global level, one in six people will be over 60 in the next decade, which will have a
tremendous impact on core public services such as healthcare at a time when there are likely to be
ongoing pressures on government spending and mobile can help in delivering the health service with
the use of m-Healthcare.
Innovation in technology presents the opportunity to address these pressing needs of society. When
coupled with innovations in big data analytics, cloud computing and 3D printing, the opportunity to
connect the physical and the digital provides a unique platform to improve the quality of life and
productivity.
3 | P a g e
© Gyan Research and Analytics Pvt. Ltd., 2014

4.
Global Mobile Industry: The New Driver of the Economy
4 | P a g e
Table of Contents
Executive Summary
1. Overview
1.1 Global Telecom Industry
1.2 Use of Internet
1.3 Mobile Broadband and Smartphone Penetration
1.4 Revenue and Investment Trends
2. Global Mobile Data and Services Industry
3. Global Mobile Broadband Proliferation
4. Mobile Applications: Carving a Niche
4.1 Global Mobile Apps Scenario
5. Global Trends in Mobile Industry
5.1 SIM Penetration
5.2 Commercial Model
5.3 Mobile Data - Gaining Momentum
5.4 Investment by Service Providers
5.5 Data Aggregation and Mining
5.6 Mobile Financial Services
5.7 Mobile Commerce (m-Commerce) Market
5.8 Mobile Healthcare (m-Health) Market
6. Growth Regions
6.1 Europe
6.1.1 Mobile Subscription and SIM Penetration
6.1.2 Multiple SIM Syndrome
6.1.3 Operational Model Mix
6.1.4 Technological Advancement
6.1.5 Explosive Growth of Smartphones
6.1.6 Way Ahead
6.2 Sub-Saharan Africa
6.2.1 Subscribers and SIM Penetration
6.2.2 Low Fixed Line Penetration
© Gyan Research and Analytics Pvt. Ltd., 2014

5.
Global Mobile Industry: The New Driver of the Economy
5 | P a g e
6.2.3 Multiple SIM Syndrome
6.2.4 Technology Adoption
6.2.5 ARPU in the Region
6.2.6 Mobile Broadband
6.2.6 Role of Mobile in Socio-Economic Development
6.2.7 Way Ahead
6.3 Asia-Pacific
6.3.1 Subscribers and SIM Penetration
6.3.2 Multiple SIM Syndrome
6.3.3 Technology Adoption
6.3.4 Growth Potential
6.3.5 Mobile as an Economic and Social Growth Enabler
6.3.6 Way Forward
7. Major Players
7.1 Verizon Communications Inc.
7.2 AT&T Inc.
7.3 Vodafone Group Plc.
7.4 Telefónica, S.A.
7.5 Deutsche Telekom AG
7.6 Telenor ASA
7.7 China Mobile Limited
7.8 MTN Group Limited
7.9 Bharti Airtel Limited
7.10 Reliance Communications Limited
7.11 Idea Cellular Limited
7.12 Tata Communications Limited
7.13 Telecom Italia S.p.A
7.14 Emirates Telecommunications Corporation (Etisalat)
7.15 Alcatel-Lucent
7.16 NTT DOCOMO, Inc.
7.17 Mobile TeleSystems OJSC
© Gyan Research and Analytics Pvt. Ltd., 2014

6.
Global Mobile Industry: The New Driver of the Economy
6 | P a g e
7.18 SoftBank Corp.
7.19 KDDI Corporation
7.20 Swisscom AG
7.21 China Unicom (Hong Kong) Limited
7.22 BT Group plc.
7.23 Telstra Corporation Limited
7.24 Telkom SA SOC Limited
7.25 Cable & Wireless Communications Plc
7.26 Mobistar S.A.
7.27 Level 3 Communications, Inc.
7.28 Frontier Communications Corporation
7.29 Windstream Holdings, Inc.
7.30 Philippine Long Distance Telephone Company (PLDT)
8. Outlook
© Gyan Research and Analytics Pvt. Ltd., 2014

7.
Global Mobile Industry: The New Driver of the Economy
7 | P a g e
List of Charts
Chart 1: Global Fixed Telephone Subscribers, 2009 - 2013
Chart 2: Global Mobile Subscribers, 2009 - 2013
Chart 3: Outlook - Global Mobile Subscribers, 2014 - 2018
Chart 4: Global Mobile Phone Penetration Rate, 2013
Chart 5: Region-wise Share of Mobile Subscribers, 2013
Chart 6: Worldwide Internet Users, 2013
Chart 7: Global Households with Internet Access, 2013
Chart 8: Global Mobile Broadband Connection, 2009 - 2013
Chart 9: Outlook - Global Mobile Broadband Connection, 2014 - 2018
Chart 10: Global Telecom Industry Revenue, 2009 - 2013
Chart 11: Outlook - Global Telecom Industry Revenue, 2009 - 2013
Chart 12: Global Active Mobile-Broadband Subscribers, 2009 - 2013
Chart 13: Region-wise Mobile Broadband Penetration, 2013
Chart 14: Global Mobile Apps Spending, 2009 - 2013
Chart 15: Outlook - Global Mobile Apps Spending, 2009 - 2013
Chart 16: Unique Subscribers and SIM Connections in the World, 2013
Chart 17: Global Mobile Connection Model, 2013
Chart 18: Unique Subscribers in Europe, 2009 - 2013
Chart 19: Operational Model Mix in Europe, 2013
Chart 20: Unique Subscribers in SSA, 2009 - 2013
Chart 21: SIM Connections in SSA, 2009 - 2013
Chart 22: Fixed and Mobile Household Penetration in African Countries, 2012
Chart 23: 3G Penetration Rate in Africa, 2013
© Gyan Research and Analytics Pvt. Ltd., 2014

8.
Global Mobile Industry: The New Driver of the Economy
8 | P a g e
Chart 24: Access to Basic Services in Sub-Saharan Africa, 2013
Chart 25: Unique Subscribers in Asia-Pacific, 2009 - 2013
Chart 26: Outlook - Unique Subscribers in Asia-Pacific, 2014 - 2018
Chart 27: Total Connections and Penetration Rate by Country in Asia-Pacific, 2013
Chart 28: Net Sales - Verizon Communications Inc., 2010 - 2013
Chart 29: Net Profit - Verizon Communications Inc., 2010 - 2013
Chart 30: Net Sales - AT&T Inc., 2010 - 2013
Chart 31: Net Profit - AT&T Inc., 2010 - 2013
Chart 32: Net Sales - Vodafone Group Plc., FY2010 - FY2014
Chart 33: Net Profit - Vodafone Group Plc., FY2010 - FY2014
Chart 34: Net Sales - Telefónica, S.A., 2010 - 2013
Chart 35: Net Profit - Telefónica, S.A., 2010 - 2013
Chart 36: Net Sales - Deutsche Telekom AG, 2010 - 2013
Chart 37: Net Profit - Deutsche Telekom AG, 2010 - 2013
Chart 38: Net Sales - Telenor ASA, 2010 - 2013
Chart 39: Net Profit - Telenor ASA, 2010 - 2013
Chart 40: Net Sales - China Mobile Ltd., 2010 - 2013
Chart 41: Net Profit - China Mobile Ltd., 2010 - 2013
Chart 42: Net Sales - MTN Group Ltd., 2010 - 2013
Chart 43: Net Profit - MTN Group Ltd., 2010 - 2013
Chart 44: Net Sales - Bharti Airtel Ltd., FY2009 - FY2013
Chart 45: Net Profit - Bharti Airtel Ltd., FY2009 - FY2013
Chart 46: Net Sales - Reliance Communication Ltd., FY2010 - FY2014
Chart 47: Net Profit - Reliance Communication Ltd., FY2010 - FY2014
© Gyan Research and Analytics Pvt. Ltd., 2014

9.
Global Mobile Industry: The New Driver of the Economy
9 | P a g e
Chart 48: Net Sales - Idea Cellular Limited, FY2010 - FY2013
Chart 49: Net Profit - Idea Cellular Limited, FY2010 - FY2013
Chart 50: Net Sales - Tata Communications Limited, FY2011 - FY2014
Chart 51: Net Profit - Tata Communications Limited, FY2011 - FY2014
Chart 52: Net Sales - Telecom Italia SpA, 2010 - 2013
Chart 53: Net Profit - Telecom Italia SpA, 2010 - 2013
Chart 54: Net Sales - Emirates Telecom Corporation, 2010 - 2013
Chart 55: Net Profit - Emirates Telecom Corporation, 2010 - 2013
Chart 56: Net Sales - Alacatel - Lucent, 2010 - 2013
Chart 57: Net Profit - Alacatel - Lucent, 2010 - 2013
Chart 58: Net Sales - NTT Docomo Inc., FY2011 - FY2014
Chart 59: Net Profit - NTT Docomo Inc., FY2011 - FY2014
Chart 60: Net Sales - Mobile TeleSystems OJSC, 2010 - 2013
Chart 61: Net Profit - Mobile TeleSystems OJSC, 2010 - 2013
Chart 62: Net Sales - SoftBank Corp., FY2011 - FY2014
Chart 63: Net Profit - SoftBank Corp., FY2011 - FY2014
Chart 64: Net Sales - KDDI Corp., FY2011 - FY2014
Chart 65: Net Profit - KDDI Corp., FY2011 - FY2014
Chart 66: Net Sales - Swisscom AG, 2010 - 2013
Chart 67: Net Profit - Swisscom AG, 2010 - 2013
Chart 68: Net Sales - China Unicom (Hong Kong) Ltd., 2010 - 2013
Chart 69: Net Profit - China Unicom (Hong Kong) Ltd., 2010 - 2013
Chart 70: Net Sales - BT Group plc, FY2011 - FY2014
Chart 71: Net Profit - BT Group plc, FY2011 - FY2014
© Gyan Research and Analytics Pvt. Ltd., 2014

10.
Global Mobile Industry: The New Driver of the Economy
10 | P a g e
Chart 72: Net Sales - Telstra Corp. Ltd., 2010 - 2013
Chart 73: Net Profit - Telstra Corp. Ltd., 2010 - 2013
Chart 74: Net Sales - Telkom SA SOC Ltd., FY2011 - FY2014
Chart 75: Net Profit - Telkom SA SOC Ltd., FY2011 - FY2014
Chart 76: Net Sales - Cable & Wireless Communications Plc, FY2011 - FY2014
Chart 77: Net Profit - Cable & Wireless Communications Plc, FY2011 - FY2014
Chart 78: Net Sales - Mobistar SA, 2010 - 2013
Chart 79: Net Profit - Mobistar SA, 2010 - 2013
Chart 80: Net Sales - Level 3 Communications, Inc., 2010 - 2013
Chart 81: Net Profit - Level 3 Communications, Inc., 2010 - 2013
Chart 82: Net Sales - Frontier Communications Corporation, 2010 - 2013
Chart 83: Net Profit - Frontier Communications Corporation, 2010 - 2013
Chart 84: Net Sales - Windstream Holdings, Inc., 2010 - 2013
Chart 85: Net Profit - Windstream Holdings, Inc., 2010 - 2013
Chart 86: Net Sales - PLDT, 2010 - 2013
Chart 87: Net Profit - PLDT, 2010 - 2013
© Gyan Research and Analytics Pvt. Ltd., 2014

11.
Global Mobile Industry: The New Driver of the Economy
11 | P a g e
List of Tables
Table 1: Company Details and Overview - Verizon Communications Inc.
Table 2: Company Details and Overview - AT&T Inc.
Table 3: Company Details and Overview - Vodafone Group Plc.
Table 4: Company Details and Overview - Telefónica, S.A.
Table 5: Company Details and Overview - Deutsche Telekom AG
Table 6: Company Details and Overview - Telenor ASA
Table 7: Company Details and Overview - China Mobile Limited
Table 8: Company Details and Overview - MTN Group Limited
Table 9: Company Details and Overview - Bharti Airtel Limited
Table 10: Company Details and Overview - Reliance Communications Limited
Table 11: Company Details and Overview - Idea Cellular Limited
Table 12: Company Details and Overview - Tata Communications Limited
Table 13: Company Details and Overview - Telecom Italia SpA
Table 14: Company Details and Overview - Emirates Telecom Corporation (Etisalat)
Table 15: Company Details and Overview - Alacatel - Lucent
Table 16: Company Details and Overview - NTT Docomo Inc.
Table 17: Company Details and Overview - Mobile TeleSystems OJSC
Table 18: Company Details and Overview - SoftBank Corp.
Table 19: Company Details and Overview - KDDI Corporation
Table 20: Company Details and Overview - Swisscom AG
Table 21: Company Details and Overview - China Unicom (Hong Kong) Limited
Table 22: Company Details and Overview - BT Group plc
Table 23: Company Details and Overview – Telstra Corporation Limited
© Gyan Research and Analytics Pvt. Ltd., 2014

12.
Global Mobile Industry: The New Driver of the Economy
Table 30: Company Details and Overview - Philippine Long Distance Telephone Company (PLDT)
12 | P a g e
Table 24: Company Details and Overview – Telkom SA SOC Limited
Table 25: Company Details and Overview - Cable & Wireless Communications Plc
Table 26: Company Details and Overview - Mobistar SA
Table 27: Company Details and Overview - Level 3 Communications, Inc.
Table 28: Company Details and Overview - Frontier Communications Corporation
Table 29: Company Details and Overview - Windstream Holdings, Inc.
© Gyan Research and Analytics Pvt. Ltd., 2014

13.
Global Mobile Industry: The New Driver of the Economy
13 | P a g e
GYAN RESEARCH AND ANALYTICS PVT. LTD.
Corporate Office:
LG 37-38, Ansal Fortune
Arcade, Sector-18,
Noida- 201 301
Delhi NCR, INDIA
Phone: +91-120-4235181
Regd. Office:
298-A, Pocket 2
Mayur Vihar Phase -1
Delhi 110 091, INDIA
© Gyan Research and Analytics Pvt. Ltd., 2014
Central Delivery Centre:
BD-9, Sector-1,
Salt Lake City
Kolkata- 700 064, INDIA
Phone: +91-33-40060084
E-mail: reports@gyananalytics.com
Website: www.gyananlytics.com