We asked 10 inbound marketing experts from across the world to give us their answers to the question "What never gets said about inbound marketing... but should?" We present here their responses, verbatim. Enjoy!

1. INBOUND MARKETING:
10 THINGS THAT
“NEVER GET SAID”
BUT SHOULD
10 Tips From Inbound Insiders

2. We were curious…

3. SO OUR INTERN ROB STARTED
ASKING AROUND

4. TURNS OUT…
THERE’S A LOT.

5. HERE’S 10 RESPONSES
FROM INBOUND
MARKETING EXPERTS
ACROSS THE WORLD.

6. AARON BIRD
CEO OF BIZIBLE

7. 1. YOUR CONTENT MUST BE
UNIQUE.

8. TIM THYNE
HUBSPOT

9. 2. SUCCESS TAKES A LONG TIME.

10. RAMEEZ RAMZAN ALI
INTERNET MARKETING MANAGER

11. 3. IT’S ALLABOUT THE BOTTOM LINE.

12. MARTIN MACDONALD
EXPEDIA EAN

13. 4. IF IT’S NOT SHARED, IT FAILED.

14. SAM MALLIKARJUNAN
HUBSPOT

15. 5. ENJOYABLE CONTENT > SEO

16. VALERIE JOY DEVEZA,
INBOUND MARKETING GEEK

17. 6. LARGE REACH ISN’T THE END GOAL

18. ELLEN ZEHNTNER
HUBSPOT

19. 7. IT’S ABOUT THE COMPANY-PROSPECT
RELATIONSHIP.

20. NICOLE SORGINI
SOCIAL MEDIA MARKETER

21. “To truly personalize content to attract
customers, you need to continuously do
research, test your marketing, ask
questions of your customers and your
marketing team, and be aware of trends
that may even be outside your
marketplace.”
8. YOU NEED TO DO YOUR HOMEWORK.

22. ANNA SIRADZE
HUBSPOT

23. 9. IT REQUIRES VERY SERIOUS
COMMITMENT.

24. EDWIN VIEMS
B2B MARKETING SPEAKER

25. “With REAL inbound marketing, you
put your personality and knowledge
online for people to find, without
harassing them as soon as they tell
you who they are.”
10. DON’T HARASS YOUR TARGET

26. 1. Your content must be unique
2. Success takes a long time
3. It’s all about the bottom line
4. If it’s not shared, it failed
5. Enjoyable content > SEO
6. Large reach isn’t the end goal
7. It’s about the company-prospect relationship
8. You need to do your homework
9. It requires very serious commitment
10.Don’t harass your target
SUMMARY

27. THANKS TO OUR PARTICIPANTS!
Vote for your favorite tip on our blog!

28. THANK YOU!
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