How a Strong Brand Boosts B2B Demand

•

151 j'aime•1,616,076 vues

Visit us at gykantler.com for more information. The concept of a “brand” is no longer taboo at B2B companies. In fact, strong B2B brands outperform weaker ones by as much as 20%, according to recent research by McKinsey. Yet it’s not easy for ROI-obsessed marketers to justify spending money on their brand, which can be difficult to track. As a result, your brand is too often left either underfunded or on the back-burner altogether. We’re going to help you solve this. In this presentation you’ll learn: - How your brand can boost demand generation and other key performance indicators - The elements of a B2B brand and how those are different from traditional consumer branding - How to elevate your brand through B2B marketing channels and brand advocates - Metrics to track the impact of your brand

Marketing

Contenu connexe

Tendances

100 growth hacks 100 days | 1 to 10

Robin Yjord

If you are like many people, even the thought of delivering a speech in front of an audience will get your palms sweating. The fear of public speaking ranks high among the most common phobias, and for good reason: most of us approach the situation with the wrong mindset, which in turn makes us live out our worst fears in a public forum. As Michael Parker notes in IT’S NOT WHAT YOU SAY: How to Sell Your Message When It Matters Most (A TarcherPerigee paperback; on sale January 2016), our fixation on the content of our words – and not the presentation of ourselves – is what brings us down. Once the Vice-Chairman of London’s Saatchi & Saatchi, and one of the world’s most experienced advertising pitch men, having made more than 1,000 pitches in his successful career, Parker has learned first-hand that an effective presentation, a job interview, or even a speech at a wedding hinges on our ability to portray ourselves as passionate, relatable, and collected. But, if we are focused on what we say, and not how we act, we will fail to persuade our audience. Applied in the boardroom, at the pulpit, or even in conversation, these tenets will help you present better in any situation.

28 Pitching Essentials

Michael Parker

24 Design Tips from Real Designers

Edahn Small

The Designer's Guide to Startup Weekend

Iryna Nezhynska

11 big strategy ideas

CPA Australia

Brand Planning for Clients

Griffin Farley

How to Craft Your Company's Storytelling Voice by Ann Handley of MarketingProfs

MarketingProfs

The Other C Word: What makes great content marketing great

Velocity Partners

How To Sell To Non-Believers - Turning Doubt Into Trust

Close.io

This list is more or less a curation of tips I've surfaced from my reading or research and from what I've observed from being around some incredible investors and successful entrepreneurs. Note, this advice is geared towards ideation through product-market fit level startups, but the life tips are universally applicable I would say. When possible, I tried to make the tip "actionable", which I define as something that's able to be done; or an action having practical value. So, in no particular order, I give you the Startup and Life Tips for Entrepreneurs: a Journal of Thoughts...

Startups are Hard. Like, Really Hard. @luketucker

Empowered Presentations

For far too long we've been forced to reuse layout patterns that have worked in the past, creating a web full of sites that all look the same. Narrow timelines, browser support restrictions and lack of a true grid system have led us to create work that is "good enough". I've spent years exploring how we can make the web a more unique space. With some of the newer CSS techniques available, we can start to make more creative designs. CSS Grid Layout is on the horizon and will play a major role in the design of our sites. Finally having a true, 2 dimensional grid will give our layouts much more flexibility and it is on us to explore the possibilities. This talk was presented at CSS Day 2016.

The Great State of Design with CSS Grid Layout and Friends

Stacy Kvernmo

You can now download the presentation directly from Slideshare. Here are 17 of the best free online tools for Digital Strategists to help cultivate killer insights on consumers, competitors and the industry. In this toolbox we you will find how to use each tool with an example insight drawn for the client, as well as each of their benefits and limitations. The tools helps to conduct Consumer Research, Category Research, Discourse Analysis and Environmental analysis.

Digital Strategy Toolbox

Julian Cole

In an ever-changing landscape of one digital disruption after another, companies and organisations are looking for new ways to understand their target markets and engage them better. Increasingly they invest in user experience (UX) and customer experience design (CX) capabilities by working with a specialist UX agency or developing their own UX lab. Some UX practitioners are touting leaner and faster ways of developing customer-centric products and services, via methodologies such as guerilla research, rapid prototyping and Agile UX. Others seek innovation and fulfilment by spending more time in research, being more inclusive, and designing for social goods. Experience is more than just an interface. It is a relationship, as well as a series of touch points between your brand and your customer. Here are our top 10 highlights and takeaways from the recent UX Australia conference to help you transform your customer experience design. For full article, continue reading at https://yump.com.au/10-ways-supercharge-customer-experience-design/

10 Insightful Quotes On Designing A Better Customer Experience

Yuan Wang

Inspiring Creativity

Daniele Fiandaca

People Don't Care About Your Brand

Slides That Rock

Updated version now available > http://www.slideshare.net/activrightbrain/designing-the-future-when-fact-meets-fiction-updated From Hoverboards to smartwatches, Jetpacks to autonomous cars, AI, AR and VR. Hollywood sets the bar high, then we try to deliver against this with real design, technology and innovation. First presented at Smart IoT London, April 2016. This keynote references: Apple FBI Her The Terminator I, Robot 2001: A Space Odyssey Back To The Future Tomorrowland Minority Report Lawnmower Man The Void Star Wars Demolition Man Disclosure Johnny Mnemonic Star Trek Murder She Wrote Mission Impossible TRON: Legacy Oblivion BMW Lotus Roborace James Bond Total Recall Tesla Dick Tracy Knight Rider Iron Man PYRO Oculus Rift How does this help you? Watch the presentation...

Designing the Future: When Fact Meets Fiction

Dean Johnson

20 Tweetable Quotes to Inspire Marketing & Design Creative Genius

IMPACT Branding & Design LLC

In my continued efforts to bring the most value to the entrepreneurs, operators, and marketers of the world, today on my 44th birthday, I’m releasing a deck that the team and I have worked on extensively over a couple of months. We did it to inspire and, more importantly, to create the tactics and details around how you, your organization, your startup, or your Fortune 500 company can push the envelope to create more content than you ever thought possible. In a volume-centric creative world, it’s about creating more context for the audience you’re trying to reach and more context on the platforms that you’re distributing on. I hope you find this new deck massively valuable, and I’m extremely proud that it’s free. Please enjoy and share this with entrepreneurs, executives, and your friends – I genuinely believe this deck will help so many.

How To Make 64 Pieces Of Content In A Day

Gary Vaynerchuk

Upworthy: 10 Ways To Win The Internets

Upworthy

The Presenter Manifesto : 8 Distinctions of a World Class Presenter by @eric_...

HighSpark | Visual Storytelling Agency

Tendances (20)

100 growth hacks 100 days | 1 to 10

28 Pitching Essentials

24 Design Tips from Real Designers

The Designer's Guide to Startup Weekend

11 big strategy ideas

Brand Planning for Clients

How to Craft Your Company's Storytelling Voice by Ann Handley of MarketingProfs

The Other C Word: What makes great content marketing great

How To Sell To Non-Believers - Turning Doubt Into Trust

Startups are Hard. Like, Really Hard. @luketucker

The Great State of Design with CSS Grid Layout and Friends

Digital Strategy Toolbox

10 Insightful Quotes On Designing A Better Customer Experience

Inspiring Creativity

People Don't Care About Your Brand

Designing the Future: When Fact Meets Fiction

20 Tweetable Quotes to Inspire Marketing & Design Creative Genius

How To Make 64 Pieces Of Content In A Day

Upworthy: 10 Ways To Win The Internets

The Presenter Manifesto : 8 Distinctions of a World Class Presenter by @eric_...

En vedette

The colours that dresses your brand are playing an important role in how they support this personality that you want to portray. Don’t panic when a colour speaks one thing, but in the relation to the brand it delivers a slightly different response. Check out these examples of how brands used in conveying their message through branding and banner advertisement. Read more http://www.bannersnack.com/blog/color-banner-design-inspiration/

10 Color Banner Design Inspiration

Bannersnack

How can we take UX and Data Storytelling out of the tech context and use them to change the way government behaves? Showcasing the truth is the highest goal of data storytelling. Because the design of a chart can affect the interpretation of data in a major way, one must wield visual tools with care and deliberation. Using quantitative facts to evoke an emotional response is best achieved with the combination of UX and data storytelling.

Lightning Talk #9: How UX and Data Storytelling Can Shape Policy by Mika Aldaba

ux singapore

Clickbait: A Guide To Writing Un-Ignorable Headlines

Venngage

Officevibe released a research report called The State of Employee Engagement based on 1,200,000 survey answers from employees in 157 countries. After analyzing the data, we discovered some truly shocking statistics about the state of engagement across the world. This actionable webinar will show you how you can keep your employees happy and productive. See the recording of the webinar: http://bit.ly/2gjJg3o Get all the free bonuses and extra tips: http://bit.ly/2g7Q3xM Content by Officevibe, the simplest tool for a greater workplace.

10 Engagement Lessons Learned From 1 Million Survey Answers

D B

Prototyping is an attitude

With Company

After trying to figure out whether or not there is a secret formula for getting featured on the SlideShare homepage, we decided to ask 13 pros who have been featured on multiple occasions. We created this deck to share their insights with you! Featuring tips from: Robert Katai Julius Solaris Jen Jones Sandra Jovanovic Ross Simmonds Michael Brenner Joe Gelman Steve Williamson Stephen Jeske Ayesha Ambreen Josh Steimle Eugene Cheng Pamela Pavliscak Read their full and in depth tips here: https://venngage.com/blog/get-featured-slideshare/

Get Featured: So You Want to be on the Front Page of SlideShare?

Venngage

Tips from Calvin and Hobbes on how to be a good customer

Freshdesk Inc.

500 Demo Day Batch 19: Gluwa

500 Startups

The Internet is full of articles on „How to succeed“ and „How to build a great company“ But while following those guidelines we often forget that there's a lot you just can't do. Learning from your own mistakes is good, but it's even better when you can learn from the mistakes of others. Everyone's favorite billionaire and Republican presidential hopeful Donald Trump has said “Watch, listen, and learn. You can’t know it all yourself. Anyone who thinks they do is destined for mediocrity.” Enjoy the slides and a sense of humor is advised.

How NOT to Run Your Company – Lessons Learned

Weekdone.com

From people determined to be their own boss, to those embracing the flexibility to do something they love, to workers finding a replacement for a traditional job – people working in the on-demand economy are just about as diverse as the labor market itself. A new report from Intuit Inc. and Emergent Research shows that there are a broad range of motivations – and differing levels of satisfaction – among five distinct groups of on-demand workers: The Business Builders – primarily driven by the desire to be their own boss. They represent 22 percent of on-demand workers. The Career Freelancers – happily building a career through independent work. They represent 20 percent of on-demand workers. The Side Giggers – looking to find financial stability by supplementing existing income. They represent 26 percent of on-demand workers. The Passionistas – looking for the flexibility to do something they love. They represent 18 percent of on-demand workers. The Substituters – replacing a traditional job that is no longer available. They represent 14 percent of on-demand workers. Methodology A total of 4,622 workers who find work opportunities via the platforms provided by the participating partner companies completed an online survey between September 11 and October 1, 2015. The results were weighted to reflect the proportion of workers in each of the following segments: Drivers/Delivery, Online Talent Marketplaces and Field Service/Onsite Talent. The weights were developed using earlier survey work that sized the on-demand economy. The largest weighted share of on-demand worker respondents from any single company is 16%, with most partner companies providing less than 10% of the respondents.

Dispatches From The New Economy: The Five Faces Of The On-Demand Economy

Intuit Inc.

Team building is an important part of making employees happy. Here are 38 employee engagement ideas you can use right away with your team. Read more on Officevibe blog: https://www.officevibe.com/blog/employee-engagement-ideas-team-will-love Learn more about Officevibe, the simplest tool for a greater workplace: https://www.officevibe.com/ Download the FREE guide about the 10 pillars of employee engagement: http://hs.officevibe.com/complete-guide-employee-engagement?utm_source=slideshare&utm_medium=social&utm_campaign=38-engagement-ideas-your-team-will-love&utm_content=employee-engagement-ebook

38 Employee Engagement Ideas Your Team Will Love

Elodie A.

The technologies and people we are designing experiences for are constantly changing, in most cases they are changing at a rate that is difficult keep up with. When we think about how our teams are structured and the design processes we use in light of this challenge, a new design problem (or problem space) emerges, one that requires us to focus inward. How do we structure our teams and processes to be resilient? What would happen if we looked at our teams and design process as IA’s, Designers, Researchers? What strategies would we put in place to help them be successful? This talk will look at challenges we face leading, supporting, or simply being a part of design teams creating experiences for user groups with changing technological needs.

Designing Teams for Emerging Challenges

Aaron Irizarry

The Sketchnote Mini-Workshop

Mike Rohde

Top Productivity Working Hacks by Jan Rezab

Jan Rezab

Learn BEM: CSS Naming Convention

In a Rocket

Don't let your blood, sweat, and pixels be overlooked, great creative doesn't sell itself. Every presentation is a story, an opportunity to sell not just your work, but what people actually buy — YOU. This presentation will walk viewers through three core aspects of winning at any presentation, Confidence, Comprehension, and Conviction. These concepts, central to your work as a creative professional, are backed by science and bolstered by thoughts from some of the world’s leading creative professionals.

Fight for Yourself: How to Sell Your Ideas and Crush Presentations

Digital Surgeons

So you've built a great product. Everyone is happy, the team is stoked and the only thing left to do is regularly check the bank account to see if it's growing steadily...right? Of course the reality couldn't be more different if it wanted to. Getting a person to use your product or service is often one of the most difficult challenges any business will face. Especially when those people will need to pay for that product or service. When you've built a reputation and boast a solid user base things are much smoother, but those first customers... This SlideShare does not promise success, but hopefully it'll inspire you to close those first deals. Good luck! www.floown.com

How to Land that First Customer

Floown

10 Best Practices of a Best Company to Work For

O.C. Tanner

Towards Greatness

Abhishek Shah

In this update of his past presentations on Mobile Eating the World -- delivered most recently at The Guardian's Changing Media Summit -- a16z’s Benedict Evans takes us through how technology is universal through mobile. How mobile is not a subset of the internet anymore. And how mobile (and accompanying trends of cloud and AI) is also driving new productivity tools. In fact, mobile -- which encompasses everything from drones to cars -- is everything.

Mobile Is Eating the World (2016)

a16z

En vedette (20)