Drinking Kool-Aid, Peeing Snake-Oil
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In this session, we will explore some of the latest data & trends in both search and social media. Users (i.e. attendees) will be confronted with both the exciting and cold, hard realities of the digital space. From Google to Facebook Connect, we’ll look at how users are actually using the web, and what they’re doing with it. Takeaway will include (1) insight into some of the biggest opportunities online, and (2) a whole bunch of numbers that users can steal for their own client pitches.
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Drinking Kool-Aid, Peeing Snake-Oil
- 1. Drinking Kool-Aid, Peeing Snake-Oil PCTO 2011
- 4. Int3rw3bs
- 6. Int3rw3bs
- 9. Social Media
- 11. Social Growth
- 16. Social SMBs
- 19. Facebook
- 34. Twitter
- 37. StumbleUpon
- 39. Search & Social
- 50. Search & Social
- 51. Search & Social
- 58. Facebook Connect
- 59. Facebook Connect
- 64. User Data Facebook Twitter LinkedIn Google Yahoo! Name X X X X X Email X X X Nickname X X X Photo X X X X X Profile URL X X X X X Birthday X X X Gender X X Location X X X X X Social Graph X X X X X More X X X X
Editor's Notes
- SEO & Social Media Roadmap for Online Publishers newspapers, bloggers, etc
- Want people to see your content Returns users Monetize that content – short-term and/or long-term
- This is what independent marketers are willing to invest
- Want people to see your content Returns users Monetize that content – short-term and/or long-term
- In fact, this is what their growth LOOKS like
- So what’s driving that growth?
- for the week ending November 13, 2010.
- for the week ending November 13, 2010.
- It’s no surprise then that…
- In fact, this is what their growth LOOKS like
- In 2011, FB make up 2/3 of the national ad spend total
- Why? Because FB is a walled garden, and SU isn’t.
- It’s no surprise then that…
- It’s no surprise then that…
- It’s no surprise then that…
- It’s no surprise then that…
- It’s no surprise then that…
- It’s no surprise then that…
- It’s no surprise then that…
- It’s no surprise then that…
- Audience: right social news site Content Strategy: reconciling branded content