The document outlines a five step model for social media success: 1) Have knowledge of the product/service, internet, and social media to effectively communicate. 2) Be passionate about your message and engage your audience. 3) Be real, truthful, and patient as it takes time to build an online network. 4) Give value to others before asking for anything in return to cultivate goodwill. 5) Continually provide new, original content to stand out and attract an audience.

1. Social Media Success In five steps [email_address]

2. Five core values

4. Knowledge about what one tries to communicate. Communication fails if knowledge about the medium is not present. Here, knowledge is required to communicate in the right way

6. Real and Truthful is appreciated You need passion is needed to come across as real in both use of the medium and spirit of your story.

7. Invest time You network requires time to build up. Have patience and see it grow.

8. Give before taking Sow goodwill to reap the profits of Social Media This will take time!

10. Show your knowledge and values. A bit of humor will never hurt you either.

11. The Environment is all around An important factor over which you do not seem to have any control.

13. Five core values K O P T & E

14. *) The “kopte” 5 step model was originally devised by me as a guide to successfully setting up a social media initiative or strategy. The original article (in Dutch) was written by me for the blog www.bijgespijkerd.nl and can be found at the URL below. A translation can be found at my own website www.gyurka.nl at the second URL listed below. http://www.bijgespijkerd.nl/social-media/social-network-succes http://www.gyurka.nl/2009/05/to-a-successful-social-network-in-5-steps/ [email_address]