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AXA Equitable’s  Pass it On! SM    
Pass it On! SM  is a service mark of AXA Equitable Life Insurance Company (AXA Equitable).    This interactive game does n...
Buying something intangible…
Campaign Objectives
 
Make it Personal
Shields – Metaphor for Life Insurance
Time to Pass it On!
Cash Value of Perm Insurance  IMPORTANT Policy loans and withdrawals reduce the life insurance policy’s cash value and dea...
Promotion Strategy
Charitable Overlay
Enter Sweepstakes and Play! <ul><li>www.axa-equitablepassiton.com </li></ul>
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Connie O'Brien - "AXA Equitable’s Pass It On!"

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Connie O'Brien - "AXA Equitable’s Pass It On!"

  1. 1. AXA Equitable’s Pass it On! SM  
  2. 2. Pass it On! SM is a service mark of AXA Equitable Life Insurance Company (AXA Equitable).   This interactive game does not provide or indicate the actual performance, face amount, death benefit, or cash value of any particular insurance or other financial product, nor is it intended as a recommendation of any particular life insurance product or product type. All figures and dollar amounts shown are entirely hypothetical. Players should discuss their individual circumstances with a licensed insurance professional to determine which life insurance policy may be suitable and appropriate for them.   All guarantees are subject to the claims-paying ability of the issuing life insurance company. Life insurance is subject to exclusions, limitations and terms for keeping it in force. AXA Equitable and AXA Advisors, LLC (member FINRA, SIPC), NY, NY are affiliated companies and do not provide tax or legal advice.
  3. 3. Buying something intangible…
  4. 4. Campaign Objectives
  5. 6. Make it Personal
  6. 7. Shields – Metaphor for Life Insurance
  7. 8. Time to Pass it On!
  8. 9. Cash Value of Perm Insurance IMPORTANT Policy loans and withdrawals reduce the life insurance policy’s cash value and death benefit and increase the chance that the policy may lapse. If the policy lapses, terminates, is surrendered or becomes a modified endowment, the loan balance at such time would generally be viewed as distributed and taxable under the general rules for distributions of policy cash values.
  9. 10. Promotion Strategy
  10. 11. Charitable Overlay
  11. 12. Enter Sweepstakes and Play! <ul><li>www.axa-equitablepassiton.com </li></ul>

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