1.
overview of
gamification
gabe zichermann
@gzicherm
Gamification.Co

2.
http://GSummit.com

3.
gamification is the process of using
game thinking & dynamics to
engage audiences & solve problems

4.
gamification is not just

5.
fun and theme are not correlated

6.
loyalty systems in flux
Tangible Cash Loyalty Virtual
Goods Incentives Systems Rewards
1800s 1930s 1980s 2000s

7.
costs and status value of loyalty
200
160
120
80
40
0
1800 1850 1900 1950 2000 2050
loyalty costs status & social power

8.
at what cost, status?
$1,000,000 $100,000

9.
SAPS
STATUS
ACCESS
POWER
STUFF

10.
gamification loop
win conditions
leaderboards
challenges
point system
status
badges
social
networking

11.
Bartle's Player Types
achiever socializer
explorer killer

12.
non-
obvious predictable
desire
GAMES
unforced

13.
the game favors its creator

14.
@gzicherm
http://GSummit.com