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GAME ON!
How wearable fitness tech is changing employee health & wellness
Shawn LaVana
Senior Director, Marketing, Virgin ...
@virginpulse
PLANET
PROFIT
PEOPLE
@virginpulse
@virginpulse
@virginpulse
WE’RE CRITICALLY
DISTRACTED
Officedistractionsconsume2.1hoursperday
Weswitchactivitiesevery3minutes
We’redistractedevery11...
TECHNOLOGY IS
INVADING OUR PERSONAL SPACE.
FOR COMPANIES TO
BE AT THEIR BEST,
THEIR EMPLOYEES
MUST BE AT THEIR BEST.
FOR EMPLOYEES TO
BE AT THEIR BEST,
THEY MUST TAK...
A 10- to 40-minute
burst of exercise leads to
an immediate boost in
concentration and mental
focus. Source: British
Medici...
@virginpulse
CONSUMER WEARABLES /
DEVICES IS ALREADY A
$14B GLOBAL MARKET
(FORECASTED TO BE $70B BY 2024)
OVER 100,000 CONSUMER
HEALTH & FITNESS APPS
OVER 1.5 BILLION
DOWNLOADS PER YEAR
22%
INCREASE IN
EFFECTIVENESS
WHEN FITNESS
GOAL IS PURSUED
IN CONCERT WITH
TECH
52%
CONSUMERS
AWARE OF
WEARABLE
FITNESS
DE...
“Because they are designed to be worn close to
the body, [wearable devices are] ideal for
monitoring our vital signs and h...
ENABLE TRACKING
INCREASE BEHAVIOR ADOPTION
INCREASED ACTIVITY
VALIDATED DATA
1
2
3
4
WHYUSEA
DEVICE?
@virginpulse
PROGRESS TRACKING
@virginpulse
FEEDBACK
@virginpulse
RECOGNITION
@virginpulse
REMINDERS
@virginpulse
SOCIAL
HAPPIER
& MORE
OPTIMISTIC
REDUCES:
STRESS
ANXIETY
DEPRESSION
INCREASES:
DETERMINATION
CREATIVITY
PLASTICITY
CONTROL
LOWER ...
THANK YOU!
QUESTIONS?
FACEBOOK
facebook.com/VirginPulse
TWITTER @VirginPulse
twitter.com/VirginPulse
LINKEDIN
linkedin.com...
GSummit SF 2014 - Game on! How wearable fitness tech is changing employee health and wellness by Shawn LaVana @shawnlavana
GSummit SF 2014 - Game on! How wearable fitness tech is changing employee health and wellness by Shawn LaVana @shawnlavana
GSummit SF 2014 - Game on! How wearable fitness tech is changing employee health and wellness by Shawn LaVana @shawnlavana
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GSummit SF 2014 - Game on! How wearable fitness tech is changing employee health and wellness by Shawn LaVana @shawnlavana

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GSummit SF 2014 - Game on! How wearable fitness tech is changing employee health and wellness by Shawn LaVana @shawnlavana

  1. 1. GAME ON! How wearable fitness tech is changing employee health & wellness Shawn LaVana Senior Director, Marketing, Virgin Pulse @virginpulse
  2. 2. @virginpulse PLANET PROFIT PEOPLE
  3. 3. @virginpulse
  4. 4. @virginpulse
  5. 5. @virginpulse
  6. 6. WE’RE CRITICALLY DISTRACTED Officedistractionsconsume2.1hoursperday Weswitchactivitiesevery3minutes We’redistractedevery11minutes Your Brain at Work. David Rock
  7. 7. TECHNOLOGY IS INVADING OUR PERSONAL SPACE.
  8. 8. FOR COMPANIES TO BE AT THEIR BEST, THEIR EMPLOYEES MUST BE AT THEIR BEST. FOR EMPLOYEES TO BE AT THEIR BEST, THEY MUST TAKE CARE OF THEMSELVES.
  9. 9. A 10- to 40-minute burst of exercise leads to an immediate boost in concentration and mental focus. Source: British Medicine Journal People who exercise during the workday are 23% more productive than on days when they don't exercise. Source: International Journal of Workplace Health Management Researchers from the Penn State University found in their study that the more physically active people reported greater general feelings of excitement and enthusiasm, compared with less physically active people. Source: Journal of Sport & Exercise Psychology Poor nutrition is associated with cognitive decline. Hyperglycemia and hypertriglyceridemia cause cognitive impairment. There are increasing data to support The intake of five fruits and vegetables or selected vitamins may be useful for identifying the oxidative stress and inflammation involved in the genesis of cardiometabolic diseases (heart the role of nutrition in maintaining cognition. Source: Morley, J. (2014). "Cognition and nutrition." Curr Opin Clin Nutr Metab Care 17(1): 1-4. disease, diabetes) and for motivating at-risk patients for changing dietary habits. Source: Folchetti, L., Monfort-Pires, M., de Barros, CR., Martini, LA., Ferreira, SR. (2014). People with an insufficient amount of sleep are more likely to suffer from hypertension, diabetes, depression, and even cancer. Source: Institute of Medicine. Sleep Disorders and Sleep Deprivation: An Unmet Public Health Problem. Washington, DC: The National Academies Press; 2006 Employees suffering from sleep disruptions have less energy, poorer cognitive function, less productivity at work and home, and have decreased ability to cope with stress. Source: Turgiss, Dr. Jennifer. Asleep On the Job: The Causes and Consequences of Employees’ Disrupted Sleep and How Employers Can Help. Virgin Pulse. 2014. Social support increases happiness, satisfaction with life and decreases loneliness. Source: McAuley, E., Blissmer, B., Marquez, DX., Jerome, GJ., Kramer, AF., Katula, J. (2000). "Social relations, physical activity, and well-being in older adults." Prev Med 31(5): 608-617. @virginpulse
  10. 10. @virginpulse CONSUMER WEARABLES / DEVICES IS ALREADY A $14B GLOBAL MARKET (FORECASTED TO BE $70B BY 2024)
  11. 11. OVER 100,000 CONSUMER HEALTH & FITNESS APPS OVER 1.5 BILLION DOWNLOADS PER YEAR
  12. 12. 22% INCREASE IN EFFECTIVENESS WHEN FITNESS GOAL IS PURSUED IN CONCERT WITH TECH 52% CONSUMERS AWARE OF WEARABLE FITNESS DEVICES @virginpulse 1 in 3 CONSUMERS LIKELY TO BUY A WEARABLE FITNESS DEVICE DEVICES:NOTJUSTFOR FITNESS FANATICS
  13. 13. “Because they are designed to be worn close to the body, [wearable devices are] ideal for monitoring our vital signs and health. They'll track how active we are, our sleep quality, and how many steps we take during the day. Consumers of all sorts — fitness buffs, dieters, and the elderly — will come to rely on them.” “ The Business Insider July 2013
  14. 14. ENABLE TRACKING INCREASE BEHAVIOR ADOPTION INCREASED ACTIVITY VALIDATED DATA 1 2 3 4 WHYUSEA DEVICE? @virginpulse
  15. 15. PROGRESS TRACKING @virginpulse
  16. 16. FEEDBACK @virginpulse
  17. 17. RECOGNITION @virginpulse
  18. 18. REMINDERS @virginpulse
  19. 19. SOCIAL
  20. 20. HAPPIER & MORE OPTIMISTIC REDUCES: STRESS ANXIETY DEPRESSION INCREASES: DETERMINATION CREATIVITY PLASTICITY CONTROL LOWER RISK 0F DISEASE INJURIES DAILY LONGEVITY FEWER ENERGY WEIGHT IMPROVED BRAIN FUNCTION EXECUTIVE FUNCTION ATTENTION CONTROL TASK ORIENTATION REACTION TIME
  21. 21. THANK YOU! QUESTIONS? FACEBOOK facebook.com/VirginPulse TWITTER @VirginPulse twitter.com/VirginPulse LINKEDIN linkedin.com/company/virgin-pulse BLOG theuprisingblog.com WEB VirginPulse.com Shawn LaVana Senior Director, Marketing Virgin Pulse

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