Hi My name’s Sean Si and I’m the blogger of SEO Hacker – an internet marketing blog that started April 2010. First-off, I’d like to thank my team for supporting me here And give my thanks for having me here as one of your speakers.Just to clarify, in the bigger picture, this is a content strategy and rationalization presentation. The difference between content marketing and content strategy is that you use your content strategy in order to direct your content marketing. I’m a strong practitioner and promoter of content-centered SEO so I certainly hope you enjoy this presentation.
You think that Milk when it becomes ‘better milk’
You think that Milk when it becomes ‘better milk’
Will sell like pancakes?
Anything logical about this picture? Can you relate? Have you ever bought this much before? Did you need all those stuff?
Yeah? Can you relate?
And try to plead not guilty for their emotional decisions
Through your Title
Whoops!Let’s face it, in 1-10,this word is a 10 when attracting attention.
User activity sends a positive signal to SEO
Or who’s the brand behind this site?
This is one of my older articles – people clearly liked what I’m talking about. Heads were nodding
Lots of people landed on this page and because of this particular “Yes” Content,
People definitely looked for my Brand
Know who this guy is? He’s the brand – PSY. What’s his product?
Heads were definitely nodding. We couldn’t understand it but our emotions were saying “yes” to the tune and particular ‘fun’ his song brings
It is an extension of who you are and what you believe in
Make sure your Titles grab the user’s attention and Trigger their emotion in 2 seconds or less
In 2 seconds or less. I won’t be telling you which words to use or what sentences give the best impact. It varies from niche to niche. It’s an art. Art cannot be taught. Art must be developed and practiced through trial and error.
Make this the driving force of your Content Strategy. Who has watched the Youtube video I sent to SEOmoz? Remember the 2 types of people who are looking for plumbing solutions?Yes content is anything that has to do with what your visitor feels. Ex: “Yes, that’s exactly how I feel!” “I know what he means”, “This is exactly what I’m looking for”
I takes practice and trial and error. Publishing a solid article that hit the emotional mark in your target audience can mean tons of traffic which increases User activity – increasing positive SEO signals – which again increases branding.