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Game on! How Gamification CanWork in Government     Eric Hackathorn, DigitalGov University, GSA
Fragile Earth Studios
Gamification integrates game         dynamics into yoursite, service, community, content or     campaign, in order to driv...
But first…some questions about games
What is the combined usage time of allthe people playing World of Warcraft? A. 25 years B. 2,000 years            Answer w...
Answer:6,000,000 Years
In total, how many pigs have been“popped” in the game Angry Birds?A. 20 trillionB. 3 trillion           Answer with       ...
Answer:3 Trillion Pigs
Major points to cover:• Learn how to use gamification to engage  your customers• How and why gamification motivates user  ...
Focusing on gamification…
Types of game mechanics:• Leveling• Leaderboards• Badges
Leveling
Without using metals or gems, imagine aninteresting leveling system for your product.Essay question!(examples:            ...
Leaderboards
Badges   • Balance delight with     predictable     achievement   • Design for visual     appeal   • Leverage scarcity    ...
Which of the following is NOT a badge on               Foursquare?A. NewbieB. Bender                     Answer with      ...
Answer:Overachiever
Focusing on motivation…
Flow
Reinforcement
What reward schedule offers the  highest level of engagement?A. Variable RatioB. Fixed Ratio          Answer with         ...
Answer:Variable Ratio
Which player type focuses on direct    peer to peer competition?A. KillersB. Achievers             Answer with            ...
Answer:Killers
Focusing on examples…
NIKE Plus
According to the CDC more than ___percent of Americans are overweight.A. 15%B. 50%                    Answer with         ...
Answer:66%
“The integration of human visual problem-solving and strategy development capabilities with traditional computational algo...
Planet Stewards
Focusing on gamification in government…
Games to AddressNational Challenges     Constance Steinkuehler SquireWhite House Office of Science & Technology Policy    ...
Games for Learning                     “I’m calling for investments in...                     educational software that’s ...
Games for Health                   “I can attest to Dance, Dance                   Revolution. We got it at Camp          ...
Games the First Family plays.                       This is a game.Barak ObamaHoliday ShoppingDec 2011
Research on Games•   FPS gameplay improves visual acuity & attention.•   Good games aid systems understanding in history &...
1st Federal Games Guild conveningin November: 70+ attendees, 23 agencies.          (current count: 186, 33+4)https://sites...
AND NOW FORTHE FINAL QUESTION
What video game was Obama    checking out in the store?A. Call of DutyB. Super Mario Kart    Answer with                  ...
Answer:             Just Dancehttp://en.wikipedia.org/wiki/Just_Dance_(video_game)
Additional Resources:      Gamification by Design, O’Reilly         http://GamificationU.com/https://www.coursera.org/cour...
THANKS FOR PLAYING
Game on! How Gamification Can Work in Government
Game on! How Gamification Can Work in Government
Game on! How Gamification Can Work in Government
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Game on! How Gamification Can Work in Government

Gamification is a hot topic right now. But what is it? How does it work, and why should you care? Tune in to this webinar to learn how to apply game mechanics to engage citizens and solve agency problems. Gamification can integrate the most engaging, exciting, and addictive aspects of game play into your agency’s business processes.
We will discuss the newly formed Federal Games Guild. Led by the White House Office of Science and Technology Policy, the group was established in November 2011. We will also highlight projects created by a variety of agencies and collaborators. Finally, you will learn how to become involved with the group.
A recording of the talk can be found at: http://www.howto.gov/training/classes/gamification

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Game on! How Gamification Can Work in Government

  1. 1. Game on! How Gamification CanWork in Government Eric Hackathorn, DigitalGov University, GSA
  2. 2. Fragile Earth Studios
  3. 3. Gamification integrates game dynamics into yoursite, service, community, content or campaign, in order to drive participation.
  4. 4. But first…some questions about games
  5. 5. What is the combined usage time of allthe people playing World of Warcraft? A. 25 years B. 2,000 years Answer with GotoMeeting C. 400,000 years Poll D. 6,000,000 years
  6. 6. Answer:6,000,000 Years
  7. 7. In total, how many pigs have been“popped” in the game Angry Birds?A. 20 trillionB. 3 trillion Answer with GotoMeetingC. 5 billion PollD. 40 million
  8. 8. Answer:3 Trillion Pigs
  9. 9. Major points to cover:• Learn how to use gamification to engage your customers• How and why gamification motivates user behavior• Examples of how other organizations are using games to help with their mission• How to become involved with the Federal Games Guild
  10. 10. Focusing on gamification…
  11. 11. Types of game mechanics:• Leveling• Leaderboards• Badges
  12. 12. Leveling
  13. 13. Without using metals or gems, imagine aninteresting leveling system for your product.Essay question!(examples: Answer with GotoMeetingbronze, silver, gold or Pollbachelors, masters, Ph.D.)
  14. 14. Leaderboards
  15. 15. Badges • Balance delight with predictable achievement • Design for visual appeal • Leverage scarcity principles • Integrate tightly with a larger system
  16. 16. Which of the following is NOT a badge on Foursquare?A. NewbieB. Bender Answer with GotoMeetingC. Douchebag PollD. Overachiever
  17. 17. Answer:Overachiever
  18. 18. Focusing on motivation…
  19. 19. Flow
  20. 20. Reinforcement
  21. 21. What reward schedule offers the highest level of engagement?A. Variable RatioB. Fixed Ratio Answer with GotoMeetingC. Variable Interval PollD. Fixed Interval
  22. 22. Answer:Variable Ratio
  23. 23. Which player type focuses on direct peer to peer competition?A. KillersB. Achievers Answer with GotoMeetingC. Socialites PollD. Explorers
  24. 24. Answer:Killers
  25. 25. Focusing on examples…
  26. 26. NIKE Plus
  27. 27. According to the CDC more than ___percent of Americans are overweight.A. 15%B. 50% Answer with GotoMeetingC. 66% PollD. 80%
  28. 28. Answer:66%
  29. 29. “The integration of human visual problem-solving and strategy development capabilities with traditional computational algorithms through interactive multiplayer games is a powerful new approach to solving computationally-limited scientific problems.”http://www.nature.com/nature/journal/v466/n7307/full/nature09304.html
  30. 30. Planet Stewards
  31. 31. Focusing on gamification in government…
  32. 32. Games to AddressNational Challenges Constance Steinkuehler SquireWhite House Office of Science & Technology Policy presented by Eric Hackathorn
  33. 33. Games for Learning “I’m calling for investments in... educational software that’s as compelling as the best video game. I want you guys to be stuck on a video game that’s teaching you something other than just blowing something up.” Barak Obama TechBoston March 8, 2011
  34. 34. Games for Health “I can attest to Dance, Dance Revolution. We got it at Camp David, and it will make you sweat. And it is addictive in a very good way. The President still cant do it.” Michelle Obama Feb 20, 2010
  35. 35. Games the First Family plays. This is a game.Barak ObamaHoliday ShoppingDec 2011
  36. 36. Research on Games• FPS gameplay improves visual acuity & attention.• Good games aid systems understanding in history & geography.• Fandom discussion boards evidence scientific reasoning.• FoldIt crowd sources scientific discovery.• Online gameplay aids literacy (digital and print).• Health games improve health behavior patterns.• Casual games decrease stress and depression.
  37. 37. 1st Federal Games Guild conveningin November: 70+ attendees, 23 agencies. (current count: 186, 33+4)https://sites.google.com/a/noaa.gov/federal-games/
  38. 38. AND NOW FORTHE FINAL QUESTION
  39. 39. What video game was Obama checking out in the store?A. Call of DutyB. Super Mario Kart Answer with GotoMeetingC. Just Dance PollD. Pacman
  40. 40. Answer: Just Dancehttp://en.wikipedia.org/wiki/Just_Dance_(video_game)
  41. 41. Additional Resources: Gamification by Design, O’Reilly http://GamificationU.com/https://www.coursera.org/course/gamification
  42. 42. THANKS FOR PLAYING

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