1. 3 Lebanese expatriates proud of their Lebanese culture and fans of technology
collaborate virtually and innovate!
Karim, Hadi & Lamice surf the web since the 90s. The 3 expatriates lead a double life between their work
and their innovative and self-funded projects, which proudly support their Lebanese origin and passion for
technology.
Karim created one of the first web portals about tourism in Lebanon, in 1998 - www.LebGuide.com. He
pursues a career in international business development in the Telecoms. In 2010, he launches a mobile
application of Lebanese recipes available in 5 languages - English, French, Spanish, Arabic and German - the
country of his current residence: "100 Lebanese Recipes" www.LebGuide.com/app/.
Hadi evolved within large French firms and created in 2011 his consulting company specialized in Cyber
Security and Digital Media. In 2012, he launches "Keefak" to learn the Lebanese dialect from 4 languages -
English, Spanish, Portuguese and French, the language of his current residence: www.keefaktheapp.com. He
leads a team abroad: Antoine (France) Rawad (Germany), Joseph (Lebanon) and Jana (Lebanon).
Lamice started in the web industry in 1998. She pursues a career in business consulting and set up her
own business in 2006. In parallel, she launches the first phase of her digital music project with the creation of
her songs - in English, the international language. In 2011, she launches her first e-single "Summer Days"
through her website www.lamice.com. She believes in a new way for artists to exist through technologies.
All 3 have in common the love of their country of origin, their international awareness, their passion for
technology, their entrepreneurship and energy to implement their ideas in parallel of challenging professional
lives.
The 3 projects are available on all the digital platforms such as iTunes and Google Play, thus, reflecting the
quality and relevance of their offers **. And the 3 have already reached an audience:
"100 Lebanese Recipes" by LebGuide – more than 15 000 users.
Keefak – more than 10 000 users.
Lamice – more than 46 000 fans over the social networks.
The virtual roads of Karim, Hadi & Lamice intersect, when in respect of each other's projects, they push
creativity and collaborate to find innovative ideas to offer to their users. Without ever meeting in person, they
brainstorm via the communication tools (skype, whatsapp ...). They trust each other naturally and share
common values of transparency, quality and win-win.
One day, the entrepreneurs find out they are all 3 members of the A.F.P.I. – Franco-Lebanese Association of
Information Technology Professionals - founded in 1991. The A.F.P.I. promotes Lebanese expertise in
technology in Europe and has more than 500 French and Franco-Lebanese members representing more than
100 companies in ICT sector.
Karim, Hadi & Lamice present to the public the 1
st
step of their collaboration within the "100 Lebanese
Recipes"* application:
- A « Sing & Cook » functionality to listen to Lamice’s song while cooking.
- Lamice’s 5 favorite recipes.
- An audio functionality from Keefak to hear the name of the recipe in Lebanese.
Other ideas are being developed and will be announced on their social networks. Meanwhile, Karim, Hadi &
Lamice will finally meet in person on the occasion of the annual dinner of the A.F.P.I., Friday, June 7, 2013 at
Le Cercle de l’Union interalliée, rue du Faubourg Saint-Honoré in Paris.

2. For more information about Karim, Hadi & Lamice: contact@lamice.com.
To meet the A.F.P.I or to attend the event, please send an email to bureau@afpi-france.org.
*Screenshots of the functionalities:
** Digital download platforms – iTunes and Google play:
iTunes Google play
"100 Lebanese
Recipes"
https://itunes.apple.com/fr/app/100-lebanese-
recipes/id405852650
https://play.google.com/store/apps/details?id=com.lebrecipes
Keefak https://itunes.apple.com/us/app/keefak/id4905167
44
https://play.google.com/store/apps/details?id=com.keefak
Lamice https://itunes.apple.com/artist/lamice/id50871134
4
https://play.google.com/store/music/artist/Lamice?id=At6nibcl
xuh6gqbrgsi6jy7izoi