Presentation about how to strategically w

1. Don’t do an app
how mobile should transform your business
Hampus Jakobsson,@hajak

2. Let me tell
you a story

3. An app is
not an ad

4. Why mobile?

5. “everyware”
implant glasses watch phone laptop tablet tv billboard
identity shared

6. billboard
+
mobile

7. watch

8. glasses

9. “implants”

10. context immediate identity
mobile
qualities
forced focus

11. context

12. immediate

13. identity

14. forced focus

15. “
Perfection is achieved, not when there
is nothing more to add, but when
there is nothing left to take away
- Antoine de Saint-Exupery

16. The Pareto
principle

17. example

18. example

19. “everyware”
implant glasses watch phone laptop tablet tv billboard
identity shared

20. mobile should
transform your
business, not be
bolted on

21. Thanks!
hampus.jakobsson@gmail.com
@hajak