1. WEB DESIGN
PRINCIPLES
by
Dan Phelan
Haleigh Sills
Cheyenne Garrison
Stanton Sailsbury

2. Unity
Shows unity through space and
similarity.
• The relationship between the individual parts and the whole of the
composition. Unity has 3 components similarity, proximity, and alignment.

3. Variety
Shows Variety by displaying many different images.
• The difference in elements that add interest to design.

4. Balance
Shows asymmetrical balance.
• The distribution of weight or force within a composition. Balance had
two forms symmetrical and asymmetrical.

5. Scale & Proportion
An example of good scale and proportion. An example of poor
scale and proportion.
• The size of design elements in comparison with physical reality or
relative to other elements in the composition.

6. Rhythm
Shows movement through shape and color.
• A sense of movement between different parts of the design.

7. Emphasis
Shows emphasis through color/contrast and
isolation.
• Provides prominence to part of a design. Emphasis is most commonly
created through isolation, placement, and contrast.

8. Simplicity
Simple.
• Omitting all non-essential or unimportant elements and details which
do not contribute to the essence of the overall composition.