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Uncertainty Reduction Theory
      Charles Berger




     Katie Corbin and Haley Sudduth
1.	
  	
  

             Overview
Uncertainty reduction
       theory…




focuses on how human
communication is used to
gain knowledge and create
understanding.
•  “The beginnings of
 personal relationships
         are fraught with
uncertainties.”- Berger
2.	
  	
  

             Reasons why we
             want to reduce
               uncertainty
2. Incentive value

1.  Anticipation of                   they have
    future                           something we want
    interaction

we know we will see
them again

                                                   4. We have a
                                                   natural
             3. Deviance:
                                                   curiosity
                                                   when meeting
                  they act in a
                                                   someone new.
             weird or odd way
             	
  




                            5. To “make sense”
                            of our interpersonal
                            world
3.	
  	
  

             UCR: to predict
              and explain
Predictability is the opposite of uncertainty

As
predictability
increases,
uncertainty
decreases,
and vice versa.




Predictability and uncertainty have an inversely
           proportional relationship.
Attribution theory
       explains how people draw inferences
       about the character of others based
                     on observed behavior.




We constantly draw inferences about
why people do what they do. As
humans, we need to predict AND
explain their behavior.
Two kinds of uncertainty
Behavioral
and
Cognitive (the one URT focuses on)




Uncertainty reduction:
 more knowledge of the kind of
person someone is will help you
predict how future interactions
    with them will turn out
4.	
  	
  

             An Axiomatic Theory:
               Certainty about
                 Uncertainty
8 key variables of
relationship development:

verbal communication,
nonverbal warmth,
information seeking,
self-disclosure,
reciprocity,
similarity,
liking,
& shared networks
Axiom:
a self-evident   truth
that requires no
additional proof
Axiom 1: Verbal Communication
       As verbal communication between
       strangers increases, uncertainty for
       each will decrease.


       As uncertainty is reduced,              verbal
       communication will increase.




 https://www.youtube.com/watch?v=YH7NSVqbluk(stop at 1:09)
Axiom 2: Nonverbal Warmth
As nonverbal warmth
(expressiveness)
increases,
uncertainty levels
will decrease in an
initial interaction.




    Decreases in uncertainty level will cause
      increase in nonverbal expressiveness.
Axiom 3: Information Seeking
 High levels of uncertainty cause
 increases in information-seeking
 behavior.

 As uncertainty decreases,
 information-seeking behavior
 decreases.




  http://www.youtube.com/watch?v=HOoHh7wHtvQ   (0:34-2:06)
Axiom 4: Self- Disclosure
High levels of
uncertainty in a
relationship cause
decreases in the
intimacy level of
communication content.

                                          Low levels of
                                            uncertainty
                                           produce high
                                              levels of
                                              intimacy.


         http://www.youtube.com/watch?v=ZA16qR2tx6A
Axiom 5: Reciprocity
High levels of uncertainty   produce
high rates of reciprocity.




Low levels of uncertainty    produce
low levels of reciprocity.
Axiom 6: Similarity

Similarities between individuals
   reduce uncertainty, while
    dissimilarities produce
   increases in uncertainty.




      http://www.youtube.com/watch?v=BsbQrS6yC4A
Axiom 7:Liking
             Increases in
             uncertainty
             level produce
             decreases in
             liking.




             decreases in
             uncertainty
             produce
             increases in
             liking.
Axiom 8: Shared Networks
  Shared communication networks reduce
   uncertainty, while lack of shared
    networks increases uncertainty.




Relationships in relative isolation tend
 to have higher levels of uncertainty.
5.	
  	
  

             Theorems: The Logical
              Face of Uncertainty
                    Axioms
Theorem:
a proposition that logically
and necessarily follows from
two axioms.



  28 theorems that give you the big picture
        of interpersonal development.
The intersection shows: the number of Berger’s theorem and
        the correlation between the two variables.



                                              A plus sign
                                              (+) shows that
                                              the two
                                              variables rise
                                              or fall
                                              together.




                                              A minus sign
                                              (-) indicates
                                              that as one
                                              increases, the
                                              other decreases.
6.	
  	
  

             Message Plans to Cope
                with Uncertain
                   Responses
(Focuses on The thought processes
   people go through in order to
   produce the messages they speak)


  Most social interaction is goal-driven.



                             “How do individuals
                             cope with the
Message plans:               inevitable
                             uncertainties they
mental representations       must face when
of action sequences that     constructing
may be used to achieve       messages?
goals
class activity
4 Situations:
  1. parent/child
  2. boyfriend/girlfriend
  3. online dating
  4. roommate
Strategy 1: Seeking
     Information
three approaches we can use to find out
how others might react to our messages…




Passive strategy: form impressions by watching how a
person interacts with others.


Active strategy: form impressions by asking a third
party about a person


Interactive strategy: impression formation through
face-to-face discussion with a person; quickest route
to reducing uncertainty
Strategy 2: Choosing plan
         complexity




Plan complexity:
the level of detail the plan includes and
the number of back-up plans prepared in
case the original one doesn’t work
Strategy 3: Hedging




The use of strategic vagueness and humor
to provide a way for both parties to save
face when a message fails to achieve its
goal
Strategy 4: Hierarchy Hypothesis



 The prediction that when people
 are dissatisfied in their
 attempts to achieve goals, their
 first tendency is to alter lower-
 level elements of their message
7.	
  	
  

             Anxiety/Uncertainty
                 Management
                (AUM) Theory
AUM theory says that
h i g h  l e v e l s o f
uncertainty and anxiety
lead to greater
misunderstanding when
strangers don’t
communicate mindfully
AUM theory Differs in 5 significant
    ways from Berger’s URT
 • Anxiety: the feeling of being uneasy, tense,
 worried or apprehensive about what might happen
 • Effective communication
    » End goal of AUM theory is effective communication
    rather than closeness or relational satisfaction
    » Effective communication is the extent to which a
    person interpreting a messages does so in a way
    that’s relatively similar to what was intended;
    minimizes misunderstanding.
 • Multiple causes of anxiety/uncertainty
 • Lower and upper thresholds for fear and doubt
    » There’s a balance for fear and doubt, and in that
    balance is where we actually communicate
 • Mindfulness
    » According to AUM, the process of thinking in new
    categories, being open to new information, and
    recognizing multiple perspectives
8.	
  	
  

             Critique: Nagging Doubts
                about Uncertainty
Positives
The linkages between the theorems is seen as a
blueprint for building solid relationships
NEGATIVES
•  Reliance on the concept of uncertainty and the
   assumption that we are all motivated to reduce
   it
•  Glitch in theorem 17
  –  involves axioms 3 and 7
  –  Axiom 3 is the problem
•  Disagree with Berger’s claim that uncertainty
   reduction is the key to understanding early
   encounters
  –  Sunnafrank insists that the early course of a
     relationship is guided by its predicted outcome
     value (POV). The primary goal of our initial
     interaction with another is maximizing our
     relational outcomes rather than finding out who he
     or she is.
  –  Predicted outcome value: a forecast of future
     benefits and costs of interaction based on limited
     experience with the other.
Additional Research
   The Facebook phenomenon:
   online self-disclosure and
   uncertainty reduction

   First Comes Love, Then Comes
   Google
More self-disclosure on one’s FB page leads to less perceived
uncertainty about the individual
Photo links
http://www.flickr.com/photos/chrisspira/1558852606/sizes/z/in/photostream/
http://www.flickr.com/photos/31535479@N08/2962550804/sizes/z/
http://www.flickr.com/photos/raymond_francois/718617992/sizes/z/
http://www.flickr.com/photos/kdfischer/2242743631/sizes/z/
http://www.flickr.com/photos/americanbackroom/5003193123/sizes/l/
http://www.flickr.com/photos/thearches/4285270734/sizes/l/in/photostream/
http://www.flickr.com/photos/thearches/4285270242/sizes/l/in/photostream/
http://www.flickr.com/photos/bpark81/4306338332/sizes/l/
http://www.flickr.com/photos/opacity/2084989306/sizes/l/
http://www.flickr.com/photos/katiegail/2682224535/sizes/l/
http://www.flickr.com/photos/noqontrol/4123771509/sizes/o/in/photostream/
http://www.flickr.com/photos/sashdc/2762599124/sizes/l/
http://www.flickr.com/photos/m_mihaela/4087293070/sizes/l/in/photostream/
http://www.flickr.com/photos/teebe/5449825927/sizes/l/in/photostream/
http://www.flickr.com/photos/pixelseekers/3718351328/sizes/m/in/photostream/
http://www.flickr.com/photos/unhcr/5366417221/sizes/l/in/photostream/
http://www.agefotostock.com/en/Stock-Images/Royalty-Free/ATO-u16827187
http://www.flickr.com/photos/coldscene/6630881919/sizes/l/in/photostream/
http://www.flickr.com/photos/dlundbech/6111608542/sizes/o/in/photostream/
http://www.flickr.com/photos/question_everything/3922597701/sizes/o/in/photostream/
http://www.flickr.com/photos/mehfuz/2725487400/sizes/o/in/photostream/
http://www.dannyst.com/blogimg/article03/5-sec-face-collage.jpg

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Uncertainty Reduction Theory: A Blueprint for Building Relationships