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Using Pay Per Click (PPC) To Generate Sales Hall Web Services
Who We Are Kasi Gajtkowski Organic Search Manager [email_address] ,[object Object],[object Object],[object Object],[object Object],[object Object]
Got Questions? ,[object Object],[object Object]
About You: What You'll Learn: What PPC is and who it's best suited to What makes a PPC campaign successful Some tips on good landing pages and analyzing results You manage a revenue-generating website You're considering PPC as a marketing tool You don't know what makes PPC different from SEO or  whether it's right for you
[object Object],[object Object],[object Object],[object Object],[object Object],Types of Paid Advertising
[object Object],[object Object],[object Object],[object Object],[object Object],What Makes Pay Per Click Unique
[object Object],[object Object],[object Object],Pros of Pay Per Click
[object Object],[object Object],[object Object],Cons of Pay Per Click
Organics + PPC
Organics + PPC ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],Results – What to Expect
"The Big Three" Compared
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
Is PPC Right For You? ,[object Object],[object Object],[object Object],[object Object]
Getting Started with PPC ,[object Object],[object Object],[object Object],[object Object],[object Object]
Anatomy of a Campaign ,[object Object],[object Object],[object Object],[object Object],[object Object]
Landing Pages ,[object Object],[object Object],[object Object],[object Object],[object Object]
Tracking – The Set-up ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],Tracking – What to Look For
Organics + PPC ,[object Object],[object Object],[object Object],[object Object],[object Object]
Weekly Webinars ,[object Object],[object Object],[object Object],[object Object]
Learn More! Web Vision Blog -  http://www.hallme.com/blog Webinars –  http:// www.hallme.com /webinars Follow Hall on Twitter -  @ Hall_Web Call us! 1-877-425-5932 (HALL-WEB)‏ Email me:  [email_address] QUESTIONS?

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Using Pay-Per-Click (PPC) to Generate Sales

  • 1. Using Pay Per Click (PPC) To Generate Sales Hall Web Services
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  • 4. About You: What You'll Learn: What PPC is and who it's best suited to What makes a PPC campaign successful Some tips on good landing pages and analyzing results You manage a revenue-generating website You're considering PPC as a marketing tool You don't know what makes PPC different from SEO or whether it's right for you
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  • 24. Learn More! Web Vision Blog - http://www.hallme.com/blog Webinars – http:// www.hallme.com /webinars Follow Hall on Twitter - @ Hall_Web Call us! 1-877-425-5932 (HALL-WEB)‏ Email me: [email_address] QUESTIONS?