3. ABOUT APPLE
Name Apple Inc.
Logo
•
•
•
•
Computer hardware (Mac, iMac, Mac Pro, MacBook, MacBook Air)
Computer software (iOS, OS X, Safari, iLife, iWork, iMovie, iPhoto)
Consumer electronics (iPod, iPhone, iPad, Apple TV and Mac products)
Internet (iTunes store, iCloud, App Store, Mac App Store)
What is main
product?
Industries served
Where they served?
Where is the Headquarters?
Worldwide (retail stores in 20 countries and online stores in 38 countries)
Cupertino, California, United States
Who is Current CEO? Timothy Donald "Tim" Cook
How much is the company Revenue? (US$)
How much is the company Profit (US$)?
229.234 billion (2017)
48.351 billion (2017)
123,000 (2017)
6.3%
5.8%
215.639 billion (2016)
45.687 billion (2016)
Employees
Samsung Electronics Co., Ltd., Amazon.com, Inc., International Business Machines
Corporation, Cisco Systems, Inc., Google Inc., Microsoft Corporation, Dell Inc., LG
Electronics, Lenovo Group Limited, Hewlett-Packard Company, Sony Corporation and
many other computer hardware, computer software, consumer electronics and
Who are the Main Competitors
Internet companies. SLIDE | 2
4.
5. Steve Jobs & Steve Woznaik formed the world famous
Apple Inc. Company on April Fool’s Day in 1976.
o Woznaik and Jobs finished work on a preassembled
computer circuit board.
Who established the apple ?
6. o Apple II was unveiled at the First West Coast
Computer Fair in June 1977.(It included color graphics,
keyboard, and an attractive case).
Apple I (1976) Apple I (1977) Apple I (1980)
o Jobs Was kicked out of the
company in 1985 due to less
revenue in previous machines.
Macintosh was the last machine
made when jobs was in the
company. Macintosh(1984)
7. o Until mid of 1995 the company was not making any
progress and had declined sales rate.
o Their rivals like IBM, Microsoft Windows 95 were
making progress in the market.
o But in 1997, with the company operating at loss, and
Microsoft ’s Windows 95 flying off the shelves, Apple’s
board decided that they need Steve Jobs back in
company, He rejoined the company in August 1997,
and soon became the most valuable asset of the
company.
o In 2001 he made iPod and launched it in the market.
o iTunes Store was made for Apple users to download
music, videos, books etc.
o In 2007, first Apple iPhone was made and brought to
the market.
13. Company
Overview
Vision &
Mission
Financial
Analysis
SWOT EFE CPM IFE
VISION STATEMENT (Most Recent)
“An Apple computer on every desk” – Steve Jobs
What the apple want ?
VISION STATEMENT (Proposed)
To be the global leader in the consumer electronics industry .
14. "Apple has always been different. “
“A different kind of company with a
different view of the world. It's a special
place where we have the opportunity to
create the best products on earth -
products that change lives and help
shape the future. It's a privilege we hold
dear."
15. “ ”BUSINESS DESCRIPTION (2/3)
• retail stores
• online stores
• direct sales force
• third-party cellular network carriers
• wholesalers
value-added resellers
Our sales
channels
include
Who are the apple customers?
consumers
businesses
• enterprises
• education institutions
Our
customers
are
SLIDE | 4
16. Main focused
Customers :
innovative hardware, software
and services
unique design
online stores
third-party distribution
Easy for use
Different product07/16/18
17. S W
O T
STRENGTHS
1. Unique ability to design and develop proprietary hardware, software, application
and services
Figure 1. Apple’s product ecosystem
• iPhone
• iPad
• Apple Wa
• Mac
• iOS
acOSMany of Apple’s
competitors
have tried and still try to
imitate
the success of Apple’s
product
ecosystem, but fail due to
not
having strong capabilities
in
designing, manufacturing
and
developing both hardware
and
software, applications and
atchOS
OS
• Apple TV
Hardware Software
Application
Services
Software
ife
ork
ovie
inal Cut Pro
• iTunes S
• App Stor
• iBooks S
• Apple Mus c
Source: Strategic Management Insight
SLIDE | 6
18.
19. Social media
Why Apple is not very active in
social media ?
Apple just have page is few
social media but they are not
so active . Apple believe on
social media buzz .
20. Why the apple is voluble brand
the world ?
The apple marketing strategy is
very clear .
the main focused :
conference or event and tv ads
21.
22.
23.
24.
25.
26. Social media buzz
Apple creates social media buzz through
fans or supporters, influencers in social
media and public relations.
Apple strategy is silence and let people
make the buzz instead of you.
27. APPLE IS THE BEST CUSTOMER
LOYALTY ENGAGEMENT INDEX
OF ITS CATEGORY
28. Apple make people happy to use Apple
products more than competitor’s products.
“Every good product I’ve ever seen is because a group of people cared
deeply about making something wonderful that they and their friends
wanted. They wanted to use it themselves” Steve Jobs.
29. GREAT CUSTOMER SERVICE
Apple understands that it’s not enough to create a good product only,
you must support the best product with great customer services.
30. What is the main objective of apple?
Apple is focusing on marketing and business
objectives more than technical ways.
Achieving marketing objectives without using the social media marketing
is better than using social media marketing without achieving the
marketing objectives.
31. Apple marketing strategy
key points
Focus on value—not price
Simplicity is key in everything
Know what you stand for
Create an experience that drives attention
32. Apple marketing strategy
key points
Create visuals to win people over
Appeal to emotion
Master your target markets
Do it differently
