6. EXECUTIVE SUMMARY
Inspired menu with a blend of varieties.
Seven days a week.
Relaxed, friendly and correct service
Hiring of experienced staff
7. MISSION
Great tasting food, but have efficient and friendly
service
Choice for all families and singles, young and old, male
or female.
Employee welfare
8. OBJECTIVES
Stay in the restaurant business with excellent food and
service.
Expand our marketing and advertising in neighboring
areas.
18. Market Promotion
Online Advertising.
Newspaper Advertise.
Posters.
Distribution of pamphlets
19. Market Segmentation
We have defined the following groups as target segments that contribute to our
growth projections:
Youths and Teenagers.
Service Holders.