2. iSpionage
Founded in 2008, more than 50,000 digital marketerstrust iSpionage for reliable SEM and SEO
competitive intelligence data: organic keywords, PPC keywords, ad copy, landing pages, and users
conversion funnel.
Drive targeted traffic Generate more leads Increase conversionrates
iSpionage provides reliable intelligence data you need to help accomplish your goals:
With 92M+ keywords, 97M+ ad copy, 60M+ domain, 5M+ landing pages and data
coverage in US, UK, Canada and Australia, iSpionage helps you to accomplish your goals.
3. We answeryour top digital marketing questions
• How am I performing compared to my
competitors?
• What keywords opportunities am I missing?
• What words my competitoruse in their ad
copy and which ad copy works best for them?
• What A/B tests my competitorsare performing?
• What landing pages design idea I should try to
test to improve conversion rates?
• Who are bidding using my brand terms?
4. Benefit Marketing
Executive
(VP,CMO)
DigitalMarketing
Manager
PPC Specialist/
SEO Specialist/
WebDesigner
Product
Marketing
Corporate
Marketing
Market Insights delivered
to their inbox
X X X X X
Competitor Positioning X X X X X
CRO Insights X X
Fresh Content Concepts X X X X
Changes in Competitors
offers
X X X
Trending headline and ad
copy data
X X
New keywords
recommendation
X X
Who should use iSpionage?
5. Why iSpionage?
The ONLY competitive intelligence tool that captures:
• User conversionfunnel: keywords, ad copy and
landing page experience.
• Split tests and winning variation at the ad copy and
landing page level for A/B tests conductedby
competitors.
• Hard-to-get user flow from keywords to text ads to
landing pages and produces easy-to-digest,
actionable, reports for its users
Keywords Ad copy
Landing
page
7. Inside iSpionage's intelligence data
Competitor RESEARCH
• SEM visibility
• Historical PPC ads data
• Profitable PPC and SEO keywords
• Competitor SEO Terms & Traffic
Value
• SEO keywords based on
competitors most valuable pages.
• Landing Pages Gallery
Campaign Watch MONITORING
• PPC keywords monitoring
• A/B tests surveillance
• Landing pages surveillance
• Custom landing pages gallery
• Custom reporting / brand
monitoring alerts
• Web Pages Monitoring
8. Competitors' Adwords
Budget
iSpionage identifiesyour top
AdWords competitorsand
reveals their approximate
monthly budget and entire
PPC strategy.
You can use this informationto tune
out the noise, identify the true top
advertisers in your space and learn
from the best in your industry.
Competitor Research
9. Find Profitable
Keywords
Get access to a completelist of
AdWords competitorkeywords
and find the most effective
keywords with our proprietary
KeywordEffectivenessIndex(KEI)
and add the most profitable
keywords with the highest
search volume to your
campaign.
Competitor Research
10. Improve CTR, lower CPC
Improving the click through rate
is critical for every campaign’s
success. iSpionage helps by
identifying competitors'
profitable ad copy using our AEI
(Ad EffectivenessIndex)
algorithm.
You can study the ads to create offers
,write ads that stand out to get higher
click through rate.
Competitor Research
11. Improve Organic
Search Rank
Identify top competitor'stop
organic search pages and their
keywords grouping.
This data will help you to find
keywords opportunitiesand
get relevant contentideas.
Competitor Research
12. Landing Page Gallery
Discover landing page design,
copy and Call-to-Action ideas
from top advertisers in your
industry.
Competitor Research
13. Benchmark your SEM
performance
Benchmark your SEM
performance against
competitorsand industry
leaders.
Clearly view market share,
keyword rankings and more to
track your progress.
Monitoring: Campaign Watch
14. A/B Tests Surveillance
See the results of your
competitor'sA/B testing on
PPC campaigns to swipe
successful ad copy without
spending your budget on
testing.
Monitoring: Campaign Watch
15. Gain insights into your
competitor's entire PPC
strategy
See your competitors'keyword
strategies, PPC ads and landing
pages to recreatethe exact
pathway they're using to
generate leads and paid
conversions.
Monitoring: Campaign Watch
Keywords Ad copy
Landing
page
16. Automated reporting &
brand monitoring
Get a weekly or monthly
automated reportto gain a
quick understanding of your
top competitors’paid search
performance .
This information can also help
you to identify new
competitorsand to detect
advertiserswho are biddingon
and using your brandtermsin
paid search ads.
Monitoring: Campaign Watch
17. Analyze Keywords
overlap and competitors'
exclusive keywords
The executive dashboard
helps you to identify exclusive
and overlapkeywordsthatyou
and your competitorsare
buying to make sure you have
the most compelling
conversion funnel.
Campaign Watch for Enterprise
Overlap Keywords
Exclusive Keywords
Campaign Watch for Enterprise
18. Uncover your
competitor’s landing
page A/B test results
Identify your competitor’s
landing page elements that
are being tested and gain insights
from the winning variation.
iSpionage’s powerful CRO tool
helps you to quickly analyze
changes on elements between
the landing pages, which helps
you accelerate your design
process.
Campaign Watch for Enterprise
The winning design = Landing
page design idea
Timeline
Campaign Watch for Enterprise
19. User conversion
funnel comparison
Compare landing pages side
by side to see if you have the
most compelling offer from
the user’s perspective.
Campaign Watch for Enterprise