An introduction presentation to Kenshoo's search platform.

1. Introduction Presentation

2. The Search
Market
WHAT WE’RE SEEING…
AND WHAT YOU NEED TO KNOW

3. © 2016 KENSHOO. CONFIDENTIAL AND PROPRIETARY INFORMATION 3
Search takes up
45%
of digital ad spend
Mobile searches
account for
51%
of search spend
Shopping ad spend
increased
81%
year-over-year
Increasing Opportunity

4. © 2016 KENSHOO. CONFIDENTIAL AND PROPRIETARY INFORMATION 4
Managing bids &
budgets
larger than ever
in the digital space
Reaching consumers
across multiple
devices, at the right
time and place
Serving ads
most relevant for the
target audience
…But Not Without Its Challenges

5. © 2016 KENSHOO. CONFIDENTIAL AND PROPRIETARY INFORMATION 5
“Automation makes the marketer’s job easier,
but connecting across real human moments requires
a balance of technology and teams, of people and platforms.”
KENSHOO, THE FUTURE OF DIGITAL

6. Kenshoo
Search
WHAT WE’RE DOING ABOUT IT

7. © 2016 KENSHOO. CONFIDENTIAL AND PROPRIETARY INFORMATION 7
Cross-
Publisher
Campaign
Manageme
nt
Advanced
Analysis
& Reporting
Real-Time
Budget &
Bid
Optimizatio
n

8. © 2016 KENSHOO. CONFIDENTIAL AND PROPRIETARY INFORMATION 8
Real Time Budget and Bid Optimization
“Kenshoo brings speed to
market, easy ad changing,
easy bid optimizations and
budget management”
Portfolio Level Optimization
Mobile Adjustments
Budget Forecasting
Shopping Campaign Bidding

9. Case Study:
© 2016 KENSHOO. CONFIDENTIAL AND PROPRIETARY INFORMATION 9
CHALLENGE
LegalDocsPDQ, formerly
Express Legal, wanted to drive
leads and maximize profit via
paid search
RESULTS
30%
INCREASE IN
PROFIT ON
GOOGLE
SOLUTION
The LegalDocsPDQ team used
Halogen Forecasting and
Kenshoo Portfolio Optimizer with
profit and ROI goals
20%
INCREASE IN
PROFIT ON
BING

10. © 2016 KENSHOO. CONFIDENTIAL AND PROPRIETARY INFORMATION 10
Cross-Publisher Campaign
Management
“Tedious tasks simplified
through Kenshoo’s suite”
Shopping & Inventory
Management
Mirror & Sync Campaigns
Audiences & App Install Support
Automated Actions

11. Case Study:
© 2016 KENSHOO. CONFIDENTIAL AND PROPRIETARY INFORMATION 11
CHALLENGE
Amwell was looking for a
solution to automate their
bidding, while also increase App
Install conversions
RESULTS
667
%INCREASE IN
VISITS
SOLUTION
The Amwell team used Kenshoo
Portfolio Optimizer and
Kenshoo’s integration with Tune,
a mobile app tracking platform
71%
DECREASE IN
COST-PER-
VISIT

12. © 2016 KENSHOO. CONFIDENTIAL AND PROPRIETARY INFORMATION 12
Advanced Analysis and Reporting
“The best way for us to
continue to drive market-
leading results for clients was
to integrate Kenshoo’s
technology”
Live Data Filters
Custom Dashboards &
Widgets
Customer Journey Conversion
Tracking
Scheduled Reports

13. Case Study:
© 2016 KENSHOO. CONFIDENTIAL AND PROPRIETARY INFORMATION 13
Case Study:
CHALLENGE
Improve ROI and maintain
revenue without additional
budget increase.
9%
INCREASE IN
ROI
SOLUTION
The Hilton team used Kenshoo
Portfolio Optimizer for bidding
and Cross Portfolio Halogen for
forecasting.
5%
INCREASE IN
REVENUE
4%
DECREASE IN
COST
RESULT

14. Recent
Enhanceme
nts

15. © 2016 KENSHOO. CONFIDENTIAL AND PROPRIETARY INFORMATION 15
UPGRADED UI EXPERIENCE

16. © 2016 KENSHOO. CONFIDENTIAL AND PROPRIETARY INFORMATION 16
Kenshoo Infinity Tag

17. © 2016 KENSHOO. CONFIDENTIAL AND PROPRIETARY INFORMATION 17
FAVORITES & GO-TO SEARCH

18. Product News
Rapid Innovation
o Shopping Campaign and
Mobile Adjustment
Support for Bing
o Multiple bidding solutions
can be used within each
profile
o Campaign Mirroring to
sync campaigns for
Google, Yahoo!, and Bing
o Upgraded support for
Yandex in EMEA and
APAC
o AdMob ads can be
created through the
Kenshoo offers full Mobile and Shopping support
for both Google and Bing.

19. © 2016 KENSHOO. CONFIDENTIAL AND PROPRIETARY INFORMATION 19
“With the more tedious tasks simplified through Kenshoo’s suite, we have been able to
dig into the data and actually put those insights into action through fine-tuned bidding and
new ad unit testing.”
- VP, MARKETING

20. © 2016 KENSHOO. CONFIDENTIAL AND PROPRIETARY INFORMATION 20
Passion. Humility. And a Decade of Innovation.2006
2009
KENSHOO
SEARCHTM
“superior
results”
104%
Conversions
KENSHOO
LOCALTM
“exceeded
all
expectation
s”67%
CPL
20102012
KENSHOO
SOCIALTM
“unlock the full
value”
10% Net
Promoter
KENSHOO
PORTFOLIO
OPTIMIZERTM
“more
dynamic
optimizatio
n”
87% Profit
20132013
KENSHOO
SMARTPATHTM
“true business
impact”
28%
Revenue
DEMAND-
DRIVEN
CAMPAIGNST
M
“scale our
investment”
80% ROI
20142013 KENSHOO
HALOGENTM
“early
Christmas
gift”
INTENT-DRIVEN
AUDIENCESTM
“beyond
remarketing”
545%
Conversions
36%
Spend
53%
Revenue
67% CPA
2014
KENSHOO
ANYWHERETM
“all of your
campaigns, as
a whole or on
an individual
campaign
basis”
2014
KENSHOO
GAMING
“above and
beyond
expectations”
29%
LTV
2015
INFINITY
TAGTM
“the
granularity
we’ve been
craving ”
2016
KENSHOO
INFINITY
SUITETM
“a great purview
across
channels”

21. © 2016 KENSHOO. CONFIDENTIAL AND PROPRIETARY INFORMATION 21
Call Tracking
App Support Analytics
Global Publishers
OPEN INTEGRATION FRAMEWORK

22. © 2016 KENSHOO. CONFIDENTIAL AND PROPRIETARY INFORMATION 22
$350 billion IN ANNUALIZED CLIENT SALES REVENUE FOR THE WORLD’S TOP BRANDS
AGENCIES
FINANCIAL SERVICES
CONSUMER ELECTRONICS
TRAVEL&HOSPITALITY
EDUCATION & CAREERS
TELECOM
APPAREL
PUBLISHERS
ENTERTAINMENT
FOOD & BEVERAGE
AUTOMOTIV
E
GAMING
RETAILERS
PURE PLAYS

23. © 2016 KENSHOO. CONFIDENTIAL AND PROPRIETARY INFORMATION 23
 FASTEST IMPLEMENTATION TIME
 HIGHEST CUSTOMER SATISFACTION

24. © 2016 KENSHOO. CONFIDENTIAL AND PROPRIETARY INFORMATION 24
Client Success Director
SALES
DIRECTOR
STRATEGI
ST
SEARCH
CLIENT
SUCCESS
MANAGER
SOCIAL CLIENT
SUCCESS
MANAGER
TECHNICAL
ACCOUNT
MANAGER
DATA &
ANALYTICS
K24X7
SUPPORT
Team Leader, Strategic Business
Partner
Helps through entire pre-sales process
and stays involved during the entire
relationship
Leads day to day relationship on
search program and business
- Drives Kenshoo Knowhow
- Training and ongoing releases
Supports Onboarding and continues
with client for technical
implementations or Build URL
needs
Proactive strategic consulting and
recommendations
Lead day to day relationship on social
business
- Drives Kenshoo Knowhow
- Initial training and ongoing releases
Ongoing monitoring, insight development
and optimization driver
Problem-solving quick solutions via tickets
and during off hours.
You … At The Center of Our Universe