Stretching the marketing dollar can be a daily battle and with the continuous tussle for PPC in particular, you’ve probably had your share of challenging issues and questions. How do you prioritize your marketing dollars? When should you think about moving your marketing budget around? How do you handle "micro-managing" of your PPC accounts? Should you hire an agency for PPC marketing, an in-house staff member, or go the automated path? Digital advertising experts from Hanapin, Searchforce, and Cabela's talk marketing and contend their daily power struggles from their each unique perspectives, which cover every facet of the industry: an agency, in-house team, and automation software. You'll get expert-level PPC tips like: *How to be a successful gladiator for your PPC accounts *Insight into the different perspectives of PPC marketing *How the market landscape can affect your PPC budgeting decisions *How to tackle “micro-managing” of a PPC budget Prepare for the ultimate battle of insights, tips, and expert-advice!

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#Thinkppc - PPC Gladiators: The Battle
for Power in a Crowded Marketing
Landscape
Special Edition
April 28-30, 2014

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• Kayla Kurtz (Host)
– Senior Digital Advisor at
Hanapin
– Blogger at PPC Hero
– Hero Conf Emcee
– @one800Kayla
Presenters
• Miles Olson
– VP of Customer
Engagment at Searchforce
– Hero Conf Speaker
• Lance Wilson
– Paid Search Program Manager
at Cabela’s
– Hero Conf Speaker
– @crestonwave

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The Topic
PPC Gladiators:
The Battle for Power in a
Crowded Marketing
Landscape

4. #thinkppc
Join the conversation
• Include the hashtag #thinkppc in your Twitter tweets.
• Or use the webinar question box to send us questions.

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Live Poll Question #1
How long have you been in PPC?
A. Less than 1 year
B. 1-3 years
C. 3-5 years
D. 5+ years

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PPC Gladiators
Why do you feel PPC or paid search is a
necessary piece of a brand’s marketing picture?

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PPC Gladiators
How can you educate
clients or advertisers
(at the onset or on an
ongoing basis) on the
shift from traditional
marketing channels to
online ones?

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PPC Gladiators
When do you know
it’s time to move
marketing budget
around, either in
general or to PPC
from another channel?

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PPC Gladiators
How does the brand
vertical or competition
of the marketplace
affect your PPC
budgeting decisions?

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PPC Gladiators
What methods have you used to tackle
‘micro-managing’ of PPC budget once its
allocated to the channel?
What are you looking forward to at
Hero Conf 2014?

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See today‘s guests & host at
Hero Conf Speaking Topics
Miles Olson| Digital Ad Automation: Creating Impact with Efficiency
Lance Wilson| Make it Personal: PPC for B2C

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Live Poll Question #2
Special Offer:
o FREE Solutions Blueprint: We look at your account and provide
analysis and consultation (For accounts with $20K+ in ad spend).
o No Thanks

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Live Q&A Time!

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Have more questions?
Thank you for attending our #thinkppc Hero Conf webinar!
• Join us at Hero Conf 2014 this April 28-30 in Austin, TX
» Heroconf.com
• Contact us Directly:
• Webinar Feedback: marketing@hanapinmarketing.com