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- 3. Splotch! • The business • The opportunity • The technology • The economy • The market • The financials • The website
- 4. B s es uin s M dl oe Online portal High volume business Focus on Upper Middle Class Partner with developers
- 5. S r e rin ev Pic g ic Service Price Description Basic design content. Ability to Public Website Free test drive customized services. 3 one hour home visits with Basic services $500 per 3 home visits customers. The goals is to establish design plan. In addition to basic services, Premium services $87 per hour designers are available to work on an hourly basis. Designers will help customers Procurement services 50% of savings purchase goods.
- 6. O p r ny p ot it u Currently 60% of home interior design revenue from top 5% of households We can create the first “franchised” design firm Fragmented industry
- 7. T cn l y eh o g o WHITEBOARD Demo available! Partnership with Beelight Software
- 8. D mn e ad Fluctuates with home sales Billings are up in 2011 Now is the time to prepare for post- recession
- 9. R vn e rn s ee u Te d
- 10. Marketing & Sales • $10.5 Billion industry in US • $1.7 Billion in Metro NYC
- 11. M r tgA a s ak in n l is e y $430 MILLION RESIDENTIAL DESIGN INDUSTRY IN METRO NY C
- 12. M r t e m na n ak S g e t io e t Affluent % of all # of Income Type American Households Super $250K+ 4% 2.5M Affluent Highly $150K- 9% 7.3M Affluent $249K Mass $100K- 15% 15.7M Affluent $149K
- 13. M r tgSrt y ak in t e e ag SPLOTCH.COM @SPLOTCH
- 14. S l Srt y 04 - 0 a s t e 5 - 01 e ag 50% will come from website traffic 40% of sales will come from partnerships will developers 10% will come from direct prospecting
- 15. S l Srt y as t e e ag KM P s Key Performance Measurement Target Measures Appointment Appointments per 50% close ratios inquiry Customers per Sales close ratios 7-8% prospect Premium services Up-sell rate 20% per customer Number of unique Website traffic TBD visitors
- 16. Og n a nl t c r ra izt aSr t e io uu
- 17. F aibit es ily Startup Cost $948,000 1 year to develop 3 years to breakeven
- 19. F n in ud g
- 20. F a c l rj tn in n iaPo c s e io
- 21. F a c l rj tn in n iaPo c s e io
- 22. BekE e ra- vn
- 23. R tr o I et e t e n nn s n u v m
- 24. Thank you