The document summarizes audience feedback from a focus group of 16-19 year old males and females who viewed a film trailer. The feedback showed that while more males than females said they would see the film, males and females who wouldn't see it were equal. More females than males wanted to see the film but males didn't mind seeing it. 18 year olds were most interested in seeing the film. Feedback also suggested ways to improve the trailer, such as adding more dancing scenes and changing the ending shot, which the filmmakers took into account. The moods and emotions the trailer aimed to portray, like sadness at the start, were successful.

1. QUESTION 3
By Hannah Burgess

2. For our audience feedback we conducted group
research where our trailer was shown at the Electric
Cinema in Birmingham City Centre, in front of a
focus group of 16-19 year olds of both males and
females. When they had watched our trailer they
were asked to fill in a questionnaire revealing their
age and gender and asked a series of questions in
which would help us with gaining audience
feedback. The type of questions asked were: what
do you think the film will be about? Would you like
to see the film? Are you interested in the main
character? Where could they improve? Which were
the best parts? Along with giving a rating out of 10.

4. From this research I found that on average more males than
females would like to watch the film and the number of males and
females who wouldn’t like to watch the film were equal, this was
the case due to the larger number of males compared the
females answering the questionnaire. From this, I have
developed an understanding into our target audience and how we
might appeal to this target audience. Predominately male and
closely female teenagers are the target audience in which we
wanted to appeal to. From this research I have learnt that we
were successful in advertising to our chosen target audience.
Also, I found that more females than males want to see our film
but the males don’t mind going to see it which will help our film
become more popular than just females liking it. For example,
the females may be identifying with the main character and if they
wanted to take their boyfriend to see the film he wouldn’t mind.
This would produce a wider following for the film.

6. Out of ten, on average, more females rated our
trailer higher; this allows me to see which
specific gender like the film the most. From
this feedback I can see it differs from the
previous graph which shows that more males
would like to see the film whereas in this
graph more females seem to like it more as
they rated it higher. From this, I have learnt
that we have appealed to the whole of the
young target audience for the film touching
both genders and their ratings.

8. On average the age group which would like to
see our film the most is the 18 year old age
group. Closely behind are the 17 year olds
with two of the 16 year olds not wanting to go
and see the film. From this i have learnt that
individuals within the target audience are
different and we still appealed to the majority
of the target audience. From conducting this
research it shows how we could improve. By
looking at where they said we could improve
we could then develop this within our trailer.

9. *from audience feedback*
 More dancing – we also had this feedback when in the
editing process of the film and took it on board and
incorporated more dancing scenes along with whole
section of match on action of the main character
spinning in different locations and costumes to show her
love of dance which was not in the first cut of the trailer.
I also felt if more dancing was shown within the trailer
then it may have alienated some of the male audience.
 More of the male character – within our trailer we
wanted to introduce the male character towards the end
of the trailer to create an enigma for the audience and
therefore if we involved the character more this would be
lost.

10.  End shot should finish with jump in the air – from
this comment we have changed the last shot of the
main character so it finishes with the character in the
air rather than landing on the floor.
 Shots with male character could have been more
personal – when shooting the scenes between the
male and female characters we wanted to leave the
relationship status open, we didn’t want to label them
as in ‘love’. This then would create another enigma for
the audience to decide. If the shots were made too
personal, this would have been lost.
 A bit longer in length – before deciding the length of
our trailer we conducted research into professional
trailers and found they lasted around 1minute
30seconds and so this was applied to our trailer.

12. In the research and planning stages of our trailer we
created a mood board with different moods and
emotions which we wanted the trailer to portray. We
decided for it to be inspirational with some sense of
journey which follows the main character through
mixed emotions such as from sad and lonely to finding
her love of dance and happiness. Our audience
feedback showed that most of these feelings were
portrayed successfully such as the most common word
used being SAD which is what we wanted the
audience to feel at the start of the trailer. When editing
the beginning of the trailer, this was the feeling we
wanted to portray the most and were successful in
doing so. I have learnt that the moods we tried to
create were successful with our target audience.