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Agenda
1: Introduction to Wardley Mapping
2: Mapping examples from the field
3: How do I get started? (#HereBeDragons)
Q&A
Ceci n’est pas un map
@hansdeleenheer & @piether
SINCE THIS IS
ABOUT STRATEGY
and content may be sensitive, every speaker
chooses their own level of confidentiality
1) Full disclosure
2) Chatham House Rule*
3) NON disclosure (no pictures!)
Ceci n’est pas un map
* information disclosed during a meeting may be reported by those
present, but the source of that information may not be explicitly or
implicitly identified
Introduction to Wardley Mapping
Ceci n’est pas un map
Raise your hand
The situation
Luka is dribbling the ball. He gets a screen. He uses the
screen to get open. He decides to pass. He has two options:
- Dorian Finney-Smith
- Maxi Kleber
Who to pass to ?
Maxi Kleber or Dorian Finney-Smith ?
Some stats
Maxi Kleber
9.1 Points
46.3 FG%
40.1 3P%
88.1 FT%
5.4 Rebounds
1.0 Assists
Dorian Finney-Smith
9.3 Points
46.5 FG%
37.8 3P%
71.6 FT%
5.3 Rebounds
1.3 Assists
Who to pass to ?
Maxi Kleber or Dorian Finney-Smith ?
O
O
O
O
O
XX
X X
X
Who to pass to ?
Maxi Kleber or Dorian Finney-Smith ?
O
O
O
O
O
XX
X X
X
Luka
Maxi
Dorian
O
O
O
O
O
XX
X X
X
O
O
O
O
O
XX
X X
X
Maxi?
Dorian?
Maxi?
Dorian?
O
O
O
O
O
XX
X X
X
O
O
O
O
O
XX
X X
X
Maxi?
Dorian?
O
O
O
O
O
XX
X X
X
O
O
O
O
O
XX
X X
X
Maxi?
Dorian?
How do we make important decisions?
What is our equivalent of X’s and O’s?
Characteristics of a map
- Visual
Characteristics of a map
- Visual
- Context-specific
Characteristics of a map
- Visual
- Context-specific
- Anchor
Characteristics of a map
- Visual
- Context-specific
- Anchor
- Position has meaning
Characteristics of a map
- Visual
- Context-specific
- Anchor
- Position has meaning
- Movement
O
O
O
O
O
XX
X X
X- Visual ✔
- Context-specific ✔
- Anchor ✔
- Position has meaning
✔
What is a Wardley map?
Evolution
Evolution
• How ubiquitous and well defined is the component?
• Do all my competitors use such a component?
• Is the component available as a product or a utility
service?
• Is this something new?
Situational awareness
● Where are we?
● Where are our competitors?
● Where should we be?
● How are the components evolving?
Strategic choices
● How can we solve our customer’s needs better?
● Where should we invest?
● What components do we need to evolve?
● What should we build / buy / out-source ?
● ...
Map
Act
Introduction to Wardley Mapping
Ceci n’est pas un map

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