Many great businesses are engaging their clients and industry via company Blogs very successfully. Katie Laird of Schipul discusses some tactics and Social Media paradigms her organization has adopted to make their Blogs useful and exciting.

3. When they hired me…

4. They had no idea what they were in for…

5. Happykatie!

6. ... but they got one heck of a hyper employee! passionate

7. Who are YOUR biggest internal Blogger fans?

8. Meet Schipul - The Web Marketing Company www.tendenci.com www.schipul.com

9. To connect and organize the world’s people . Do good.

10. Tendenci Software Blog (the geeky) http://blog.tendenci.com

11. Training and Webinar scheduling Group funding requests Software Tips and Tricks

12. http://flickr.com/photos/mewtate/512269687/ Sometimes Blogging means making lemonade - FAST!

14. http://holisticinfosec.blogspot.com/2008/02/fastest-fix-in-west-vendors-excellent.html “ Within 24 hours these issues had been addressed and, even more surprisingly, Schipul posted this issue and resolution to their blog … This rapid, public response exemplifies a company who seeks to protect their brand, customer and end user…” The Happy Ending…

15. The SEM Blog (the brainy) www.thesemblog.com

16. Nifty how-to’s and instructional posts Training and service announcements Industry news and geek gossip

17. Good enough to steal? http://www.themediaslut.com/2008/02/932 http://www.thesemblog.com/2007/12/social-media-my.html http://www.imediaconnection.com/content/18417.asp

18. Qualified traffic is good – link regularly, link well http://flickr.com/photos/poagao/367128550/

19. The CEO Blog ( hey Ed!) www.brandtobedetermined.com

20. Thoughts on biz and economy PR and community shout outs Just for fun / random Ed

21. Let’s get personal. http://flickr.com/photos/geekette/212455285/

22. Personal Brands (the *sometimes* silly) www.schipul.com/personalbrands

23. We are our own brand and represent another