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25 Digital Transformation Case Studies In Retail


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25 Digital Transformation Case Studies In Retail

  1. 1. t
  2. 2. Most retailers are stuck in the Beatles era
  3. 3. It's time to evolve for the Kim Kardashian era
  4. 4. Appreciate the‘Moments That Matter’ in people's lives! 01 t
  5. 5. Active, 
 Intent-Driven Moments
 (“Search”) Passive
 (“Discovery”) Our lives comprise both
 active, intent-driven moments 
 as well as passive moments Different channels are relevant for the two different kinds of moments
  6. 6. Your customers’ days are full of these magical micro-moments & you need to appreciate them!
  7. 7. Office Depot optimizes its SEO for location-based product searches on mobile
  8. 8. John Lewis stores allow you to try on multiple dresses without 
 needing to change!
  9. 9. TopShop allows you to customize & instantly print your clothes in-store!
  10. 10. SayDuck furniture stores use virtual reality to allow customers to imagine how products would look in their homes!
  11. 11. Capture those moments through analytics 02 t
  12. 12. Online Behavior & Social Purchase Actual Purchase
  13. 13. Zara tracks in-store customer behavior through iBeacons to improve the retail experience
  14. 14. Facebook’s new analytics product will help retailers & brands analyze the real sales impact of their ads.
  15. 15. Treat your customers
 as humans & not as
 “target audiences” 03 t
  16. 16. Amazon has changed the personalization game at scale through digital!
  17. 17. The interface of Glimpse’s eCommerce
 store dynamically changes based on the “social media” profile of the visitor
  18. 18. Personalization can happen 
 both online & offline through merchandise
  19. 19. A 123-year-old company has allowed its customers to personalize its brand!
  20. 20. Educate, inform & inspire them during those moments 04 t
  21. 21. Play with your
 customers! 05 t
  22. 22. No reason why some space in retail stores can’t become mini-arcades!
  23. 23. No reason why some space in retail stores can’t become mini-arcades!
  24. 24. Integrate your loyalty program with your customer’s social media engagement levels or eCommerce purchase behavior
  25. 25. Enhance your brand recall & engagement through partnership with popular digital games!

  26. 26. Incentivize micro-moments
 through mobile apps!
  27. 27. Lend them your 
 ears - 24/7 06 t
  28. 28. Brands are investing in social media command centers to constantly listen to what their customers are saying about their brands and competition
  29. 29. 07 Be their personalized,  trusted advisor & assistant t
  30. 30. Neiman Marcus uses a location-aware app to provides sales staff with customer preferences using iBeacon
  31. 31. Tate & Tonic curates fashion recommendations based on a customer’s purchase data as well social media profiles
  32. 32. Facebook just launched “M”, a personal butler service this morning!
  33. 33. Allow customers to pay you whenever, wherever, however! 08 t
  34. 34. Facebook is experimenting with a payment solution where you can pay directly via Messenger
  35. 35. Disrupt the delivery model through partnerships! 09 t
  36. 36. Uber Singapore delivered
 Xiaomi phones to the customer!
  37. 37. Tesco South Korea Virtual Stores 
 at Bus Stops & Train Stations
  38. 38. Starbucks is rolling out mobile ordering &
 delivery services in partnership with PostMate in the US in 2015
  39. 39. Give your customers
 reasons to become your ambassador! 10 t
  40. 40. Tesco customers can earn loyalty points
 by sharing recommendations online
  41. 41. Don’t Sell.
 Make Them Want To BUY! Digital can help you do this at scale☺ Thank you. Contact Us: @Pranmaz | @hmarketer www.happymarketer.com hello@happymarketer.com t