LIKE A BOSS 8 SECRETS
TO WINNING PITCHES Credits: NY Times, USA Network

"I don't play the odds,
I play the man" 1 LISTEN. UNDERSTAND. RESPOND

Don't get too caught up
in trying to pitch ideas, without understanding what the client wants.

No matter how brilliant your
pitch is, it is of no use if it doesn't resonate with the client's needs.

"I don’t have dreams, I
have goals. Now, it’s on to the next one." 2 BE AMBITIOUS. BE PRACTICAL

The client might not always
know what they need. So, listen to their challenges and respond with a bold yet practical solution.

It's not always about sticking
to the brief or following the norms.

"The only time “success” comes
before “work” is in the dictionary." 3 WORK HARD. DO EVERYTHING IT TAKES.

Be well-informed about the client's
past and the competition they care about.

Calls, emails, meetings - do
whatever it takes to show them you care and genuinely want to help them in all ways possible.

"When you’re backed against the
wall, break the god damn thing down." 4 EXUDE CONFIDENCE. BE FEARLESS

Go into any pitch with
the confidence that you know your sh*t. More importantly, show that conviction in every sentence you utter.

It is never about how
much you know. It always about how you convey what you know.

"First impressions last. You start
behind the eight ball, you'll never get in front." 5 MAKE EVERY SECOND COUNT

Humans have really low attention
span. So, don't waste even a second with fluff.

"WOW" the client from time
to time with valuable insights/ideas to recapture their attention.

"I don’t get lucky. I
make my own luck." 6 ALWAYS BE IN CONTROL

The best salesmen are always
in complete control of their meetings without being dominating or pushy.

It is about creating conversations
and knowing how to change the conversation at the right time.

"That’s the difference between you
and me, you wanna lose small, I wanna win big." 7 CHOOSE YOUR BATTLES

Sales pitches go beyond a
company's core capabilities. It is about building rapport and trust.

So, avoid petty arguments or
discussions and focus on things that are important enough to make or break a deal.

"It isn't bragging, if it's
true" 8 TAKE PRIDE IN SHARING YOUR PAST WORK

Be humble. But, never downplay
your past achievements.

Choose and highlight a few
selected past projects which had results that are closest to your new client's requirements.

"EQUAL PARTS OF SWAGGER &
SMARTS" TO SUMMARIZE, WHEN YOU WALK INTO THAT PITCH, HAVE

IN SHORT, WHEN YOU WALK
INTO THAT PITCH, HAVE Credits: NY Times and USA Network www.happymarketer.com @khyathi92 | @hmarketer