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8 Secrets to Winning Pitches - LIKE A BOSS

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Going in for your next big creative pitch? Here are 8 secrets (inspired by the "best closer", Harvey Specter from Suits) that will help you get the "YES"!

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8 Secrets to Winning Pitches - LIKE A BOSS

  1. LIKE A BOSS 8 SECRETS TO WINNING PITCHES Credits: NY Times, USA Network
  2. "I don't play the odds, I play the man" 1 LISTEN. UNDERSTAND. RESPOND
  3. Don't get too caught up in trying to pitch ideas, without understanding what the client wants.
  4. No matter how brilliant your pitch is, it is of no use if it doesn't resonate with the client's needs.
  5. "I don’t have dreams, I have goals. Now, it’s on to the next one." 2 BE AMBITIOUS. BE PRACTICAL
  6. The client might not always know what they need. So, listen to their challenges and respond with a bold yet practical solution.
  7. It's not always about sticking to the brief or following the norms.
  8. "The only time “success” comes before “work” is in the dictionary." 3 WORK HARD. DO EVERYTHING IT TAKES.
  9. Be well-informed about the client's past and the competition they care about.
  10. Calls, emails, meetings - do whatever it takes to show them you care and genuinely want to help them in all ways possible.
  11. "When you’re backed against the wall, break the god damn thing down." 4 EXUDE CONFIDENCE. BE FEARLESS
  12. Go into any pitch with the confidence that you know your sh*t. More importantly, show that conviction in every sentence you utter.
  13. It is never about how much you know. It always about how you convey what you know.
  14. "First impressions last. You start behind the eight ball, you'll never get in front." 5 MAKE EVERY SECOND COUNT
  15. Humans have really low attention span. So, don't waste even a second with fluff.
  16. "WOW" the client from time to time with valuable insights/ideas to recapture their attention.
  17. "I don’t get lucky. I make my own luck." 6 ALWAYS BE IN CONTROL
  18. The best salesmen are always in complete control of their meetings without being dominating or pushy.
  19. It is about creating conversations and knowing how to change the conversation at the right time.
  20. "That’s the difference between you and me, you wanna lose small, I wanna win big." 7 CHOOSE YOUR BATTLES
  21. Sales pitches go beyond a company's core capabilities. It is about building rapport and trust.
  22. So, avoid petty arguments or discussions and focus on things that are important enough to make or break a deal.
  23. "It isn't bragging, if it's true" 8 TAKE PRIDE IN SHARING YOUR PAST WORK
  24. Be humble. But, never downplay your past achievements.
  25. Choose and highlight a few selected past projects which had results that are closest to your new client's requirements.
  26. "EQUAL PARTS OF SWAGGER & SMARTS" TO SUMMARIZE, WHEN YOU WALK INTO THAT PITCH, HAVE
  27. IN SHORT, WHEN YOU WALK INTO THAT PITCH, HAVE Credits: NY Times and USA Network www.happymarketer.com @khyathi92 | @hmarketer

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